Introduction to Media Literacy
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Introduction to Media Literacy

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Dr. Renee Hobbs introduces the key concepts of media literacy in relation to substance abuse prevention.

Dr. Renee Hobbs introduces the key concepts of media literacy in relation to substance abuse prevention.

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  • OVERVIEW THE WEEK--- Day by Day

Transcript

  • 1. Introduction to Media Literacy
    Renee Hobbs
    Temple University Media Education Lab
    Philadelphia PA
  • 2. Using Tools & Technology Resources
    Well
    Critical
    Analysis, Reflection &
    Ethics
    Teamwork
    &
    Problem-
    Solving
    Creativity
    &
    Expression
    What is Media Literacy?
  • 3. Media Literacy Definition
    Media literacy is a 21st century approach to education that provides a framework to access, analyze, evaluate and create messages in a variety of forms. It builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy.
    --Center for Media Literacy
  • 4. Media Literacy is a Life Skill
    Media is part of the cultural environment and as such, it affects healthy development:
    Self-Awareness & Acceptance
    Growth & Development
    Body Knowledge and Care
    Personal and Social Relationships
    Strategies for Healthy Living
  • 5. Building Analysis and Critical Thinking Skills
  • 6. http://mediaeducationlab.com
  • 7. Media Literacy is a Life Skill
    Nutrition
  • 8. Media Literacy is a Life Skill
    Nutrition
    Substance Abuse
  • 9. Media Literacy is a Life Skill
    Nutrition
    Substance Abuse
    Stereotypes
  • 10. Media Literacy is a Life Skill
    Sexuality
  • 11. Media Literacy is a Life Skill
    Sexuality
    Aggression
  • 12. Media Literacy is a Life Skill
    Sexuality
    Aggression
    Online Social
    Responsibility
  • 13. Promoting Habits of Inquiry
  • 14. Key Concepts of Media Literacy
    All media messages are constructed.
    Each medium has different characteristics, strengths and a unique “language” of construction.
    All media messages contain embedded values and points of view.
    People use their individual skills, beliefs, and experiences to construct their own meanings from messages.
    Media messages must be considered within a social, political and economic context.
    Media and media messages can influences beliefs, attitudes, values, behaviors and the democratic process.
  • 15. Media Literacy is an Expanded Conceptualization of Literacy
  • 16. Multidisciplinary Perspectives in Media & Technology in Education
    Media literacy can be applied to all the K-12 subject areas:
  • Multidisciplinary Perspectives in Media & Technology in Education
    John Dewey
    Paolo Freire
    Lev Vygotsky
    Rudolf Arnheim
    Neil Postman
    Stuart Hall
    Norbert Weiner
    Marshall McLuhan
  • 23. Integrating ML Across the Curriculum
    1. Teaching With Media & Technology
    2. Making Connections with Out-of-School Literacies
    3. Developing Information Access & Research Skills
    4. Strengthening Message Analysis Skills
    5. Composing Messages using Multimedia
    6. Exploring Media Issues in Society
    7. Sharing Ideas and Taking Action
  • 24. Integrating ML Across the Curriculum
    1. Teaching With Media & Technology
    2. Making Connections with Out-of-School Literacies
    3. Developing Information Access & Research Skills
    4. Strengthening Message Analysis Skills
    5. Composing Messages using Multimedia
    6. Exploring Media Issues in Society
    7. Sharing Ideas and Taking Action
  • 25.
  • 26. Captain Morgan Rum
    The company spent $14.5 million to advertise Captain Morgan rum in 2005 on television, magazines, radio, newspaper, and the Internet.
  • 27. Analyze an Alcohol Ad
    1. Color & Design
    How is color used to attract your
    attention?
    What kinds of technologies were
    used to construct this message?
  • 28. 2. Language
    “The Captain was here.
    Don’t drink until you’re 21.
    Captain’s orders.”
    What comes to mind when you see
    these words and phrases?
    What feelings do you experience
    when looking at the picture?
  • 29. 3. Relationships
    What inferences (educated guesses) can you make about the people pictured in this ad?
    What kind of relationship do you think they have?
  • 30. 4. Subtext
    The ad suggests a meaning. It doesn’t state the meaning directly.
    What are some possible messages that the advertiser wants you to think or feel after viewing this ad?
  • 31. 4. Subtext
    I can’t wait to be 21 so I can drink alcohol.
  • 32. 4. Subtext
    I can’t wait to be 21 so I can drink alcohol.
    A girl who drinks alcohol will dress and act in a sexual way.
  • 33. 4. Subtext
    I can’t wait to be 21 so I can drink alcohol.
    A girl who drinks alcohol will dress and act in a sexual way.
    Girls who drink alcohol are attractive and fun to be with.
  • 34. 4. Subtext
    I can’t wait to be 21 so I can drink alcohol.
    A girl who drinks alcohol will dress and act in a sexual way.
    Girls who drink alcohol are attractive and fun to be with.
    What is accurate or inaccurate about these subtext messages?
    What is true and false
    about these
    subtext messages?
  • 35. Captain Morgan Deconstructed
    1. Color & Design
    Red is a big contrast with the dark colors of the outdoor, nighttime setting.
    3. Relationships
    The Captain looks
    interested in the girl.
    She’s the center of
    attention.
    The drawn cartoon character and cartoon-like boots contrast with the realistic photograph.
    4. Subtext
    • You’ll get attention if
    you drink alcohol.
    • You can dress and act
    outrageously if you drink alcohol.
    2. Language
    The slogan is used on many
    Captain Morgan ads– it’s
    familiar to people.
    5. Accuracy
    When people drink, they can do stupid things to make themselves the center of attention – in a very negative and dangerous way.
    The phrase, “Don’t drink until
    you’re 21” makes drinking seem
    like an adult activity. But the girl depicted in the photo looks like a teen.
  • 36. Create a POSTER
    • Discuss and analyze a media text
    • 37. Compose using full sentences to analyze using some of the key concepts and critical questions
    • 38. CREATE a poster to share your analysis with the group
    • 39. Display your poster and receive feedback on your ideas
  • RULES for COMPLETING YOUR POSTER
    • A Title
    • 40. Five complete Sentences ARE READABLE FROM 3 FT DISTANCE
    • 41. Ad PLACED IN CENTER OF POSTER
    • 42. VISUAL DESIGN ELEMENTS
    • 43. All members of the team contribute
  • Learning TARGETS
    • I can brainstorm and share ideas in a collaborative team
    • 44. I can critically analyze a media message using concepts including: author, purpose, point of view, stereotypes, color & design techniques, language, relationships, subtext, and accuracy
    • 45. I can compose effective sentences to convey critical analysis
    • 46. I can create an attractive slide that gives the viewer an “aha!” experience
  • Integrating ML Across the Curriculum
    1. Teaching With Media & Technology
    2. Making Connections with Out-of-School Literacies
    3. Developing Information Access & Research Skills
    4. Strengthening Message Analysis Skills
    5. Composing Messages using Multimedia
    6. Exploring Media Issues in Society
    7. Sharing Ideas and Taking Action
  • 47. Promoting Habits of Inquiry
  • 48. CONTACT:
    Renee Hobbs
    Temple University
    Media Education Lab
    Philadelphia PA 19122
    Email: renee.hobbs@temple.edu
    Phone: (215) 204-4291
    Web: http://mediaeducationlab.com
  • 49. The Power of Youth Media Production
  • 50. Integrating ML Across the Curriculum
    1. Teaching With Media & Technology
    2. Making Connections with Out-of-School Literacies
    3. Developing Information Access & Research Skills
    4. Strengthening Message Analysis Skills
    5. Composing Messages using Multimedia
    6. Exploring Media Issues in Society
    7. Sharing Ideas and Taking Action