0
Food Blogging
Steps and Tips
for Success
Presented by:
Renee Dobbs
Magnolia Days
@reneedobbs
magnoliadays.com
What you need:
• Love of food
• Website/blog
• Camera
• Recipes
• Desire to learn
• Much more!
magnoliadays.com
Food Blogg...
Key Factors:
• Website/blog
• Photography
• Writing
• Recipes
• Brands
• Social Media
• Community
magnoliadays.com
Food Bl...
Food Blogging
Website/blog:
• Welcoming first
impression
• Clean appearance
• Easy to navigate
• Color Scheme
• Easy to fo...
Food Blogging
Photography:
• Camera
• Lighting
• Food styling
• Scene styling
• Composition
• Post-processing
• Copyright
...
Food Blogging
Writing:
• Spelling
• Grammar
• Descriptive
• Story telling
• Readability
magnoliadays.com
Food Blogging
Recipes:
• Development
• Writing
• Print/Save
• Copyright
magnoliadays.com
Food Blogging
Brands:
• What you can
do for them
• Media Kit
• Rates
• Negotiation
magnoliadays.com
Social Media:
• Promote
• Yourself
• Other bloggers
• Brands
• Engagement
magnoliadays.com
Food Blogging
Food Blogging
magnoliadays.com
Community:
• Family/Friends
• Food bloggers
• Groups
• Conferences
• Meetups
• Support
Food Blogging + WordPress
Key Factors:
• Website/blog
• Photography
• Writing
• Recipes
• Brands
• Community
• Social Medi...
Website:
• Welcoming first
impression
• Clean appearance
• Easy to navigate
• Color Scheme
• Easy to follow
WordPress:
• T...
Photography:
• Camera
• Lighting
• Food styling
• Scene styling
• Composition
• Post-processing
• Copyright
magnoliadays.c...
Writing:
• Spelling
• Grammar
• Descriptive
• Story telling
• Readability
magnoliadays.com
Food Blogging + WordPress
WordP...
Recipes:
• Development
• Writing
• Print/Save
• Copyright
magnoliadays.com
WordPress:
• SEO/Rich Snippets
• Plugins
• Zipl...
Brands:
• What you can
do for them
• Media Kit
• Rates
• Negotiation
magnoliadays.com
WordPress:
• Media page
• Analytics
...
Social Media:
• Promote
• Yourself
• Other bloggers
• Brands
• Engagement
magnoliadays.com
Food Blogging + WordPress
WordP...
Community:
• Family/Friends
• Food bloggers
• Groups
• Conferences
• Meetups
• Support
magnoliadays.com
Food Blogging + Wo...
Food Blogging
Renee Dobbs
Magnolia Days
magnoliadays.com
twitter.com/reneedobbs
plus.google.com/+ReneeDobbs
facebook.com/M...
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Food Blogging for WordCamp Atlanta 2014

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Food Blogging - Steps and Tips for Success
Presented at WordCamp Atlanta 2014

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Transcript of "Food Blogging for WordCamp Atlanta 2014"

  1. 1. Food Blogging Steps and Tips for Success Presented by: Renee Dobbs Magnolia Days @reneedobbs magnoliadays.com
  2. 2. What you need: • Love of food • Website/blog • Camera • Recipes • Desire to learn • Much more! magnoliadays.com Food Blogging
  3. 3. Key Factors: • Website/blog • Photography • Writing • Recipes • Brands • Social Media • Community magnoliadays.com Food Blogging
  4. 4. Food Blogging Website/blog: • Welcoming first impression • Clean appearance • Easy to navigate • Color Scheme • Easy to follow magnoliadays.com
  5. 5. Food Blogging Photography: • Camera • Lighting • Food styling • Scene styling • Composition • Post-processing • Copyright magnoliadays.com
  6. 6. Food Blogging Writing: • Spelling • Grammar • Descriptive • Story telling • Readability magnoliadays.com
  7. 7. Food Blogging Recipes: • Development • Writing • Print/Save • Copyright magnoliadays.com
  8. 8. Food Blogging Brands: • What you can do for them • Media Kit • Rates • Negotiation magnoliadays.com
  9. 9. Social Media: • Promote • Yourself • Other bloggers • Brands • Engagement magnoliadays.com Food Blogging
  10. 10. Food Blogging magnoliadays.com Community: • Family/Friends • Food bloggers • Groups • Conferences • Meetups • Support
  11. 11. Food Blogging + WordPress Key Factors: • Website/blog • Photography • Writing • Recipes • Brands • Community • Social Media magnoliadays.com WordPress: • Platform/Theme • Media info • Text formatting • Recipe plugins • Analytics • WordCamp/Meetups • Sharing plugins
  12. 12. Website: • Welcoming first impression • Clean appearance • Easy to navigate • Color Scheme • Easy to follow WordPress: • Theme • Plugins • Widgets • Menus • Categories/Tags • Formatting magnoliadays.com Food Blogging + WordPress
  13. 13. Photography: • Camera • Lighting • Food styling • Scene styling • Composition • Post-processing • Copyright magnoliadays.com Food Blogging + WordPress WordPress: • url/file name • Alt tag • Featured image
  14. 14. Writing: • Spelling • Grammar • Descriptive • Story telling • Readability magnoliadays.com Food Blogging + WordPress WordPress: • After the deadline • Typography • Text formatting • Links
  15. 15. Recipes: • Development • Writing • Print/Save • Copyright magnoliadays.com WordPress: • SEO/Rich Snippets • Plugins • Ziplist • Easy Recipe Food Blogging + WordPress
  16. 16. Brands: • What you can do for them • Media Kit • Rates • Negotiation magnoliadays.com WordPress: • Media page • Analytics • Total visitors • Unique visitors • Demographics Food Blogging + WordPress
  17. 17. Social Media: • Promote • Yourself • Other bloggers • Brands • Engagement magnoliadays.com Food Blogging + WordPress WordPress: • Follow widget • Auto sharing plugin • Visitor sharing plugin • Twitter handle
  18. 18. Community: • Family/Friends • Food bloggers • Groups • Conferences • Meetups • Support magnoliadays.com Food Blogging + WordPress WordPress: • Family/Friends • WordPress users • Groups • WordCamp • Meetups • Support
  19. 19. Food Blogging Renee Dobbs Magnolia Days magnoliadays.com twitter.com/reneedobbs plus.google.com/+ReneeDobbs facebook.com/MagnoliaDays pinterest.com/reneedobbs instagram.com/reneedobbs
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