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  • Tweens is a term that was really coined by the advertising industry to target this age group. As a result, this age group has enormous power in what we all buy, what we read, what we see at the movies, etc. Like it or not, libraries have been brought into this tween marketing frenzy and we need to stay in touch. Tweens have split personalities – they still say their parents are their best friends, but they can have teenage attitudes.Tweens today are much more well-informed through the vast amount of info that is available – parents, media, online, parents, 24/7 society.Greater exposure to topics and issues that would not have been considered appropriate material even 10-15 years ago.Everything is available at our fingertips and this age group expects it to be there instantaneously for them – and for the most part they are given it by their parents. Because they know so much more of what is going on in the world than previous generations, they are also more aware of right and wrong. Many face an earlier onset of puberty and are starting their teenage years at a more advanced stage than previous generations.This could be a whole workshop on the physiological and pyschological aspects of this age group, but this gives us a small overview of what we are seeing in our 8-12 year olds that are coming into our libraries.Reading for pleasure drops steadily from grades 4 through 8. Tweens are electing not to read more often. The fact exists and it is a cause for concern for all – parents teachers, and librarians.
  • March 2010 – SLJ Article “Let’s Get This Party Started by Kate PritchardWe need directed/branded programs that target their interests and change with the interests of today. Stay on top of trends.
  • TWEEN LABELS – East MeadowSo, you’re too old for kids’ books, but your mom will freak out if you come home with anything scandalous! Turns out, Aladdin Mix is the perfect fit. From best friend drama to not so tiny first crushes to new school adjustments, the Aladdin Mix characters are up against the kind of life decisions any girl your age could find herself facing. Never lame or boring and perfect for today’s tween girl, aladdin mix books read like a best friend telling you an amazing story!
  • So we know that publishers have definitely noticed the Tween market and are marketing to them. Lots of what I like to call come and go titles. These are the titles you can buy in paper and buy a few of – when they are gone, they’re gone. Heavily illustrated, fun, and now sometimes tied to the web. Think 39 clues.
  • 6,7,8
  • Boy’s Quest
  • To start this discussion Marie retold, very briefly, the Odyssey and whenever she came to a monster that Percy also encountered, I asked the kids to tell me about what happened. Then we made monster masks (premade blank masks ordered from Oriental Trading… that the kids could decorate with sequins, feathers, yarn, markers, and felt.)
  • *Make note of the handout from their newsletter*Some of the other tween programs given by Larry Lederer: Make Your Own Quesadilla, That’s a Wrap!, Ice Cream Extravaganza, Iron Chef, Chocolate Making Workshop,Tween Movie Night, Annual Video Game Tournament, Pizza Taste Test Challenge, 2nd Annual Taste-off Cookie Challenge, The Manhasset Sudoku Challenge. Boys’ Bash: Guitar Hero, Boys’ Bash: NASCAR/ Girl’s Night Out: DDR & DDR Super Nova & Wii Sports
  • Vivian Yuan

Transcript

  • 1. The New Power Generation
    Tweens in the Spotlight!Too Young for the Teen RoomToo Old for the Children’s Room
  • 2. It's cooler than ever to be a tween, but is childhood lost?
    http://www.usatoday.com/news/health/2009-02-03-tweens-behavior_N.htm
    (we watched the clip from the Today Show that is embedded in the article)
  • 3. Definition of a Tween
    8-12 year-olds / 20 million strong
    Time of transition; physical, emotional, & psychological
    Each week they spend 12 hours watching TV & 7 hours online
    70% say their parents are their best friends
    63% DO NOT have cell phones
    Reading for pleasure continues to drop each year
     
  • 4. What Tweens Find Important
    Parents
    Family Game Nights/ Mom& Daughter programs
    Music
    Add music to your website/programs/stream it
    Movies
    Book to Movie tie-ins/ show them/ discuss
    Being Smart
    Trivia, Contests, Tutors
  • 5. Tween Imprints
  • 6. Abrams/Amulet
  • 7. Great Book and Movie Tie-in Opportunity!
    It’s Not a Diary, It’s a Movie!
  • 8. Tween Girl Magazines
  • 9. Tween Boy Magazines
  • 10. Graphic Novels
  • 11. Think outside the box
    Text Messages as an alternative to Book Reports
    Mo B Dik
    Call me
    -Ishml.
    HngrGms 
    24 compete. Last 1 alive wins. (franjackson)
    DireeWmpeeKd
    MS wrst idea evr. Get me out of here.
  • 12. Tween Programming & Tween Areas
    A Review of our Member Libraries
  • 13. Manhasset Public Library
    Percy Jackson and the Olympians Book Club
    8 – 12 year-olds 24 enrolled 18 showed up 10 boys!
    Each week, a book, mythology, demi-god skills, and a craft based on book.
    Example: Week 2- Sea of Monsters.
  • 14. Manhasset Tween Girls
    Some of the other tween programs given by Larry Lederer: Make Your Own Quesadilla, That’s a Wrap!, Ice Cream Extravaganza, Iron Chef, Chocolate Making Workshop, Tween Movie Night, Annual Video Game Tournament, Pizza Taste Test Challenge, 2nd Annual Taste-off Cookie Challenge, The Manhasset Sudoku Challenge. Boys’ Bash: Guitar Hero, Boys’ Bash: NASCAR/ Girl’s Night Out: DDR & DDR Super Nova & Wii Sports
  • 15. Merrick Library Tween Area
  • 16. Meet me at the corner of 5th and 6th
  • 17. Merrick Library Tween Area
  • 18. Mineola Public Library
    Contact Vivian Yuan for more information.
    Vivian sets up and breaks down the tween/teen room each afternoon in a portion of the community room. The Library is next to the Middle School.
  • 19. Port Washington Tween Area
    Contact Rachel Fox for more info
    Port has a tween section in their children’s room and has many programs for them. Below right is a “Walk and then a Talk” where they take a walk and then discuss either one book or they bring a book that they have read to booktalk. Craft programs, acting, games, and many more activities have been offered.
  • 20. Roslyn
  • 21. Prototype
    Notebook
    Application
    Board
  • 22. In 1905, 11 year-old Frank Epperson of California mixed some soda powder and water on his back porch. He left the stirring stick in and the temperature dropped overnight… the next morning he had a Popsicle!
    In 1923, Frank began to sell his creation in seven fruit flavors. What was the original name for this summertime treat?
    C. Epsicles
    Board
  • 23. Valley Stream
    Tweens- Be Confident! Be Motivated! Be You!
    Featuring co-authors of 113 Things to Do By 13
  • 24. Further Reading
    www.delicious.com/nassaulibrary/tweens
    Acuff, D.S. What Kids Buy and Why: The Psychology of Marketing to Kids. Simon & Schuster, 1997.
    Elkind, David. All Grown Up and No Place to Go: Teenagers in Crisis.Perseus Books, 1998.
    Siegel, D.L. The Great Tween Buying Machine: Marketing to Today’s Tweens. Paramount Market Publishing, Inc. 2001.