Tweens is a term that was really coined by the advertising industry to target this age group. As a result, this age group has enormous power in what we all buy, what we read, what we see at the movies, etc. Like it or not, libraries have been brought into this tween marketing frenzy and we need to stay in touch. Tweens have split personalities – they still say their parents are their best friends, but they can have teenage attitudes.Tweens today are much more well-informed through the vast amount of info that is available – parents, media, online, parents, 24/7 society.Greater exposure to topics and issues that would not have been considered appropriate material even 10-15 years ago.Everything is available at our fingertips and this age group expects it to be there instantaneously for them – and for the most part they are given it by their parents. Because they know so much more of what is going on in the world than previous generations, they are also more aware of right and wrong. Many face an earlier onset of puberty and are starting their teenage years at a more advanced stage than previous generations.This could be a whole workshop on the physiological and pyschological aspects of this age group, but this gives us a small overview of what we are seeing in our 8-12 year olds that are coming into our libraries.Reading for pleasure drops steadily from grades 4 through 8. Tweens are electing not to read more often. The fact exists and it is a cause for concern for all – parents teachers, and librarians.
March 2010 – SLJ Article “Let’s Get This Party Started by Kate PritchardWe need directed/branded programs that target their interests and change with the interests of today. Stay on top of trends.
TWEEN LABELS – East MeadowSo, you’re too old for kids’ books, but your mom will freak out if you come home with anything scandalous! Turns out, Aladdin Mix is the perfect fit. From best friend drama to not so tiny first crushes to new school adjustments, the Aladdin Mix characters are up against the kind of life decisions any girl your age could find herself facing. Never lame or boring and perfect for today’s tween girl, aladdin mix books read like a best friend telling you an amazing story!
So we know that publishers have definitely noticed the Tween market and are marketing to them. Lots of what I like to call come and go titles. These are the titles you can buy in paper and buy a few of – when they are gone, they’re gone. Heavily illustrated, fun, and now sometimes tied to the web. Think 39 clues.
To start this discussion Marie retold, very briefly, the Odyssey and whenever she came to a monster that Percy also encountered, I asked the kids to tell me about what happened. Then we made monster masks (premade blank masks ordered from Oriental Trading… that the kids could decorate with sequins, feathers, yarn, markers, and felt.)
*Make note of the handout from their newsletter*Some of the other tween programs given by Larry Lederer: Make Your Own Quesadilla, That’s a Wrap!, Ice Cream Extravaganza, Iron Chef, Chocolate Making Workshop,Tween Movie Night, Annual Video Game Tournament, Pizza Taste Test Challenge, 2nd Annual Taste-off Cookie Challenge, The Manhasset Sudoku Challenge. Boys’ Bash: Guitar Hero, Boys’ Bash: NASCAR/ Girl’s Night Out: DDR & DDR Super Nova & Wii Sports
THE NEW POWERGENERATIONTweens in the Spotlight!Too Young for the Teen RoomToo Old for the Children’s Room
Its cooler than ever to be atween,but is childhood lost? http://www.usatoday.com/news/health/2009-02-03-tweens-behavior_N.htm
Definition of a Tween 8-12 year-olds / 20 million strong Time of transition; physical, emotional, & psychological Each week they spend 12 hours watching TV & 7 hours online 70% say their parents are their best friends 63% DO NOT have cell phones Reading for pleasure continues to drop each year
What Tweens Find Important Parents Family Game Nights/ Mom& Daughter programs Music Add music to your website/programs/stream it Movies Book to Movie tie-ins/ show them/ discuss Being Smart Trivia, Contests, Tutors
Think outside the box Text Messages as an alternative to Book Reports Mo B Dik Call me -Ishml. Hngr Gms 24 compete. Last 1 alive wins. (fran jackson) Diree Wmpee Kd MS wrst idea evr. Get me out of here.
TWEEN PROGRAMMING & TWEEN AREASA Review of our Member Libraries
Manhasset Public Library Percy Jackson and the Olympians Book Club 8 – 12 year-olds 24 enrolled 18 showed up 10 boys! Each week, a book, mythology, demi-god skills, and a craft based on book. Example: Week 2- Sea of Monsters.
In 1905, 11 year-old Frank Epperson of California mixedsome soda powder and water on his back porch. He leftthe stirring stick in and the temperature droppedovernight… the next morning he had a Popsicle!In 1923, Frank began to sell his creation in seven fruitflavors. What was the original name for thissummertime treat? A. Ice-ees C. Epsicles B. Pop-tastic D. Popsidoodles Treats C. Epsicles
Valley Stream Tweens- Be Confident! Be Motivated! Be You! Featuring co-authors of 113 Things to Do By 13
Further Reading www.delicious.com/nassaulibrary/tweens Acuff, D.S. What Kids Buy and Why: The Psychology of Marketing to Kids. Simon & Schuster, 1997. Elkind, David. All Grown Up and No Place to Go: Teenagers in Crisis. Perseus Books, 1998. Siegel, D.L. The Great Tween Buying Machine: Marketing to Today’s Tweens. Paramount Market Publishing, Inc. 2001.