What Is Happening• Convergence Of Convergence • Computing power, network bandwidth, cheap storage, virtualization, enabling cloud computing to take off • Gadgets & gizmos get more powerful yet easier to use • Other fields converging, enabling Bionics, Robotics, DNA DNA-design• Innovations In Innovation • Pace and QUALITY of innovation are exploding • Developments in Industry X ripple into Y rapidly (Gorilla Glass) try • Rewards for innovators are enormous (FaceBook, Instagram)
What Is Happening• Mobilization Globalization, Globalization Mobilization • It’s not just the Internet everywhere, so are actual s People, untethered from physical spaces and worldwide • Trickle down tech is now flood of features rolling into lower price devices at faster rates than before • Former Third World countries now at least 2.5th World! • 116 MILLION cellular connections in Pakistan, population 160 Million • Lower cost services and bandwidth than in USA
What Is Happening• So Social! So Alone? So What (Does It Mean?) • Only 51% of US adults are married (Census) • 28% households have just one person • US Singles add $1.9 TRILLION to economy (Fortune) • Niche Aging communities, Boomers control 70% of wealth in USA (TIME)• Expanding Affluent & Middle Class Worldwide • China, Pakistan, India….
What It Means• Deluge Of Data • People, networks, smartphones, cars, DVRs, server logs, cell phone towers, highway cameras, POS, everything • Almost all of it can have value in gaining insights • Big volume, high velocity, multiple sources, multiple types • Structured, Unstructured, Coming Together • Those not thinking about Big Data will face Big Trouble • Expect the data deluge to get even greater
What It Means• The Crowd In/And The Cloud • Increasingly connected nations • Broadband, satellite, cellular • Increasingly aware global population • Not just aware of Madonna & Michael Jackson but of Movements (like Occupy) • Increasingly involved groups • OWS, OXX, Tea Party USA, Imran Khan Pakistan • Able to use Internet to communicate, Cloud for Crowd • Increasingly empowered individuals • Difficult economy, unemployment, frustration, mixed with these can lead to chaos • Recognized early, channeled correctly, they can be powerful forces for good (social and business)
What It Means• Free And I’ll Take Two • Almost everything you try to sell online someone else is likely giving away free • Increasing use of Freemium in businesses that did not previously think about it • When everyone is doing Freemium, what will you do? • Expect clever innovators to create twists on Freemium to stand apart from crowd of Crowd Crowd-pleaser-wannabes
What It Means• New Business Model For Business Models • Business Model of having a Business Model is Dead • EVERY industry has to reconsider its business model • Expect every business model to be upended • Continuously Variable Business Model will be the Constant• Every giant (FaceBook, Google, Apple, Microsoft) trying to invade each others turf others’ • YOUR type of service may be what they start giving away free. Are you ready to respond to that challenge?
Vision 2020 Think BIG!• What Can I Do About It
What Can I Do About It• Sending Out An SOS • Everyone plugs into Social Operating System. Be A Conduit • Cloud is everywhere, Big Data is Big Opportunity. Grab It!• Future Of The Future • In past, futures studied and defined insulated from rest • Future of the Future is 6 Dimensional Chess • Bleak for those with blinders on • Extremely bright for those who • Help design a future that relies on their role in it elp • Are nimble and keep changing their role before the future evolves
What Can I Do About It• Research The Research • Have you figured out what is place of your industry, your company and even your own job in this kind of future? • Are you on the track that ensures success - and being one of the drivers and designers of that future? • Are you positioned to use big data? How? • How to translate into quantifiable benefits for customers? • How do you communicate this value to clients? • Are you using Cloud/Crowd for competitive advantage?
What Can I Do About It• A Universe Of Miniverse(s) • Instead of universe of age groups, demographics, economics, it ge g is a new universe of infinitely fluid Miniverse(s) • Cloud technologies and crowd networking (including social, networking, SoLoMo, etc.) mean quickly formed groups • Some local, often global, driven by particular common interests • Large enough to offer significant opportunity to target and serve, • But nearly instantaneously • Just as quickly disperse when interest/demand/challenge is met – but you can follow influence influence-vapor-trails to identify leaders, influencers, and possible next topics of interest
What Can I Do About It• Show Me The (Micro)Money • Even lovers of free services love to get rewarded • Even when helping others spread a message or taking time to do something • Expect to see increasing use of micropayments • In online and real world transactions n • For real and virtual goods and services • Figure out ways to be the drivers of that next massive economic impact of Cloud, Crowd and Cash Convergence
Vision 2020 Think BIG!• What Is The Next Big Thing
Thinking Big Is The Next Big Thing• Spread the word, before the word spreads• Learn to create 100s of tweaked offers on the fly• Start Small with Big Data, but Think Big• Test, Develop, Deploy, Grow all using Cloud• Look into Artificial intelligence with real time data • Think Watson vs JEOPARDY, applied to Google and FaceBook’s data sources
Thinking Big Is The Next Big Thing• Real Time (Without Bill Maher) • Real time tests of service offerings on sample population • Real time product/place/promotion/pricing development • Rapid fire, small, short duration price/value tests, feedback • Real time tracking and analysis of acceptance levels • Detect hot mini-trend, hit with tactical blitz. Catches fire? trend, Buzz? Viral? • Yes – Exploit, up-sell, reanalyze, do it all over again sell, • No – Back to drawing board and do it all over again • Reward influencers on the fly
Thinking Big Is The Next Big Thing• Erase the boundaries, as they are drawn • Expect constant need to redraw already fluid boundaries • Or be history• Boundaries are “DEAD” • Develop-Execute-Adapt-Develop again to stay alive Develop• Tell clients what they SHOULD ask, not what they asked SHO • No time for “reactive” research, go visionary
Thinking Big Is The Next Big Thing• The Next Big Thing is the next small thing(s) • Find ways to plug into the social consciousness • Detect, drive, predict, even envision trends • Cash in on hot, flashy, intense, short term trends - on the fly• A Million Little Pieces (Of Gold) • Aim for tens of thousands of new customers • Coming for rapidly deployed new “unique” offers • Make existing customers keep coming back • Rapidly upgraded/modified/cutting edge values