Walkey's Social media for journalists training may 2013


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Presentation used in Walkley's Social Media for Journalists training May 2013

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  • Not only is internet useage growing, but so is social networking. Pew Institute statistics show American adults use social networking sites and fastest growth is taking place in the 50+ age cohort
  • Example: Story found via Twitter – story subject sent reporter a photo via Twitter
  • Facebook story – uni student came across story and approached The Age – got a front-page story out of it.
  • The Age got this story because it was following Cadel Evans on Twitter.
  • Facebook: stick to short facebook status updates. Be friendly and conversational – don’t just share links.Twitter: use original hashtag ideas that encourages the audience to give you good contentThink about teasing the audience – look who’s here. Don’t tell them. Make them click. ‘Last chance to….’ always worksDigital shout – outs. These are massively successful for Radio 1. People are asked to tweet their name or post their name on facebook (driving their friends to ask what they’re doing) and then the celebrity simply holds up a piece of paper with their name on. People go nuts!
  • It’s a fake. Was published online.
  • Richard Wilkins announced death of Jeff Goldblum following a Twitter rumour – turned out to be false.
  • This one reported that Jonny Depp had died which was incorrect. It was also reported on a FAKE CNN website.Also Charlie Sheen ‘died’ recently several times
  • If it’s too good to be true … it is.Ask for other pics in the sequence. Talk to the person to ascertain if it’s real. Ask other authorities – in this case, a simple call to police.Use as starting point rather than end point.
  • NY Times Lively Morgue – archive picture project on Tumblr.
  • Walkey's Social media for journalists training may 2013

    1. 1. FOR JOURNALISTSAn introduction
    2. 2. Nielsen’s State of the Media 2012 report found:o Internet use doubled in past 10 yearso Top Australian web brands are Google,Facebook, NineMSN/MSN, YouTube, Microsoft,Yahoo7, Wikipedia, Apple, eBay, Blogger•  Surfing online takes up 16.1 hours of the averageAustralian’s week; TV = 12.9 hours (Nielsen)•  Most common online activities for Australians in 2011were reading news (59 per cent), social-networking(52 per cent) and watching videos (45 per cent)(ACMA)
    3. 3. •  http://www.walkleys.com/social-media-training-resources-brisbane-11may13•  Why use social media?•  How to use social media?•  Twitter•  Facebook•  Flickr and Instagram•  Storify•  Tools to help you stay organised.
    4. 4. •  Contento  Case studies, story leads, sources, pictures, videos, new angles,user-generated content.•  Marketingo  Pushing your content out to new audiences; traffic generation.•  Collaborationo  co-creating stronger and more relevant content with youraudience. Call-outs. Feel the mood.o  Readers are engaged; like to connect.
    5. 5. •  Facebook: 955 million users; more than 42 million pagesand 9 million apps •  Youtube: 4 billion views per day •  Google+: 250 million registered users  •  Skype: 250 million monthly connected users •  LinkedIn: 175 million users •  Twitter: 140 million users •  Instagram: 80 million registered users, 4 billion photos •  Flickr: 75 million users•  Pinterest: 20 million users* Source: http://expandedramblings.com
    6. 6. •  84% of people access the internet every day•  62% of internet users are on a social networking site(usually Facebook, Twitter or LinkedIn)•  97% of SM users are on Facebook•  22.65% is the average number of times per weeksocial network users access Twitter•  79% of large business is on social media
    7. 7. •  Be conversational•  Don’t overwhelm your readers – try to keepupdates to under 10 a day•  Not EVERY story should be sent out on socialmedia•  Don’t just link to stories:o Ask for helpo Respond to questionso Create a community
    8. 8. •  Ask for somethingo What is Melbourne’s top tourist attraction?o Premier is opening new childcare centre today…What should we ask him?•  Make sure you respondo Thanks, don’t forget to visit (website) to see ourcoverage.
    9. 9. •  Use Twitter to establish a relationship with youraudience.•  You want them to feel they have a personalrelationship with you and that you are accessible.
    10. 10. Clay Lucas – The Age Workplace Editor
    11. 11. •  If you don’t have a Twitter account already – signup for one now.•  Find three people you are interested in following –following other journalists and looking at who theyare following is a good place to start.•  Explore hashtags – what are some conversationsthat are going on that are in an area of interest toyou.•  Write an engaging plug for a story you have writtenin 140 characters or less. Remember to use hashtags where relevant.•  Search for a photo that you could use in a story
    12. 12. Finding people•  ListoriousFinding stories•  Twazzup - real-time news platform.•  Picfog.com – is a real-time image search powered by twitter andtwitpic. Find images as they are posted on Twitter.•  Twitpic - find pics•  TweetTabs - Real-time trends and search•  TrendsMap - Real-time mapping of Twitter trends across the worldOther Twitter tools•  Tagdef - definitions of hashtags•  bit.ly - URL shortener•  HootSuite - social media manager•  Tweetdeck - social media manager
    13. 13. •  Guardian.co.uk Facebook animation•  Using Facebook for one off eventso  BBC Derby Ashourne Shrovetide Football•  Creating a page to grow an audienceo  Ari Shapiro
    14. 14. •  Storytelling
    15. 15. •  Storytelling
    16. 16. •  Keep up to dateo  https://www.facebook.com/journalists
    17. 17. •  Don’t automatically send Twitter updates toFacebook•  Understand how links are presented
    19. 19. Breaking News
    20. 20. •  Leader magpie map•  Crowdmap
    21. 21. Images•  Copyright-free images•  Creative commons
    22. 22. •  You must search for Creative Commons images•  Apply the licence•  Can search commercial-use as well•  Abstract as well as literal
    23. 23. •  Photosharing that works on a hashtag system similarto Twitter.•  Search instagram: http://statigr.am/•  Must ask owner if can useCNN website
    24. 24. What’s wrong with this image?Or this one?http://twitter.com/iMuglerGaga/status/263037593095110657/photo/1
    25. 25. •  Used widely in Newspapers and on TV.• http://www.youtube.com/watch?v=gc29EYhA9BI&feature=player_embedded
    26. 26. •  In a little while thougIn a little while thoug
    27. 27. •  Too good to be true? It is.•  Journalism.co.uk – how to verify content from socialmedia•  Not your job to speculate/spread rumours – it’s stillyour job to get it right.•  Google search by image•  Ask for a phone number – call the person•  Ask for the other images in the sequence•  Use as a starting point not an ending point.
    28. 28. •  Enables users to tell stories by pulling together content fromsocial media.•  Uses a variety of platforms – Twitter, Facebook, Google etc.•  Uses HTML embed code, reacts to changes as they happen.•  Final Tweets from #TheaterShooting Victim•  Behind the scenes at NY Fashion Week Exercise•  Create a Storify on a news item or topic that interests you.
    29. 29. •  Social bookmarkingo  Delicious •  RSSo  Personal wire serviceo  Example: Feedly•  Exerciseo  Set up Delicious and Feedly
    30. 30. •  Mashable•  Liz Heron Facebook/Twitter•  Pete Cashmore Facebook/Twitter•  Facebook for Journalists
    31. 31. •  Online communities mimic offline ones•  Calls to action must be simple•  Instructions must be clear and detailed•  People want their contributions listened to•  People want a wider impact