Visit our website http://renatus.com for awesome mobile & social games and publishing opportunities!

1. Mobile and Social Games
Publishing & Marketing

2. Idea
Team
Funding
Own money
Investments
Relations with publisher
Creation of a game
Monetization model
Paid
Freemium
Free-to-play
From concept to development

3. Paid
apps
24%
Paid
apps
+ IAP
5%
Free-to-play
apps
+ IAP
71%
Monetization model revenue chart
(iPhone, feb. 2013, USA)
According to app2top.com
Monetization Model

4. CategoryGame ARPD
Release
date
• Clash of Clans
• Marvel: War of Heroes
• Hay Day
• Candy Crush Saga
• The Simpsons™: Tapped
Out
• Big Fish Casino – Free Slots,
Poker, Blackjack and More!
• Rage of Bahamut
• The Hobbit: Kingdoms of
Middle-earth
• What's the Word? - new
quiz with pics and word
• TurboTax SnapTax
Strategy
Puzzle
Farm
Card strategy
Simulator
Casino
Card strategy
Strategy
Puzzle
Finance
$4.66
$1.14
$3.29
$2.93
$2.14
$6.80
$7.04
$4.64
$0.37
$2.18
2012-06
2012-10
2012-05
2012-09
2012-02
2012-08
2012-05
2012-11
2012-10
2012-01
Free+IAP
According to app2top.com
Top case studies

5. Indie developers fall-off
45%
37%
28%
0%
10%
20%
30%
40%
50%
A part of Indie* developers, in a total top-100 grossing apps
Apr.
2011
Apr.
2012
Apr.
2013
According to AppAnnie.com
*Indie – independent developers, publishing their apps without any
Publishing sevices

6.  The very Idea
 Mechanics
 Art
 Sound
 Code
 Hosting tool
 Marketing knowledge
 Promotion experience
 Lots of marketing tools
to use
 Partnership with top
marketing agencies
 Growing user audience
Benefits of working with a pubilsher

7. The Success
Unusual product +
Luck
Experience + Marketing +
Partner network
Indie studios
The Success

8. The very best app
Even the most brilliant is always lost among the other apps
Market competition
223 432
Active Publishers
AppStore (mar. 2013)
417
Apps go out monthly
(apr.2013, AppStore)
by148apps.biz

9. Organic Commercial Cross-promo
Banners
«More Games» button
Overwalls
Push-notifications
Gaming elements branding
Co-registration
E-mail
Promo video
SMS
Traffic sources
Users
Top charts
Global networks (CPC)
Local networks
CPI - networks
Rich Media
CPA - networks
Premium-networks (CPM)
Specified network

10. Marketing expenses
Traffic expenses (cost by location)
According to chartboost.com, 2013

11. Paying user Non-paying user
+ Revenue
Organic traffic
Ads consumption
Viral distribution
Top grossing
Organic traffic
Ads consumption
Viral distribution
Top free
Types of users
Paying users and Non-paying users

12. Funding
Smart
Money
Marketing
experience
Partners and
connections
Marketing tools
Target user
From idea to success

13. partners@renatus.com
http://www.renatus.com
@renatusinvest
http://www.facebook.com/renatusinvest
Get in touch to learn more