How publishers choose games ?
Each month, a publisher may receive up to several dozens
of applications from game developers
But only a few of them succe...
To answer this question, a game must undergo
estimation consisting of several stages
Testing
Analytics
Producer's estimation
Expert panel
Top management approval
Main stages of game estimation:
Testing
• Game testing team consists of 5-10 people;
• The stage of internal testing lasts for up to 2 days;
• To carry ou...
Factors considered while testing:
Belonging to target genres
Portability to other platforms
Plot originality
Newness of ga...
Analytics
• The main aim of analytics team is to evaluate the
game's marketing prospects;
• Competitive environment and ge...
Analysis structure
Matrix of main
competitors
Volume of
market, $/mon
th
Parameters of
genre
audience
Trends by
genre
Aver...
Producer's estimation
• At this stage, the game is estimated by the
producer, responsible for certain genre or direction;
...
Expert panel means discussion of the game held with
producers, analysts and testers, that participated at
previous stages,...
Decision-
making and
final approve
Game
estimation and
discussion
Receipt of the
game from
developer
Beginning of
evaluati...
Which games are preferred?
By the degree of readiness
• Concept
• Prototype
• Demo
• Alpha
Published
games, released to
th...
Which games are preferred?
By monetization model
paid freemium free-to-play
Which games are preferred?
By genres
Additional advantages:
 Multiplayer
 Socialization
 Cross-platformity
Example of a recently released game
apps.facebook.com/bravetales
apps.facebook.com/bravetales
 In Brave Tales you must fight with enemies by
using a variety of characters and explore wor...
Send us your games!
partners@renatus.com
www.renatus.com
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How publishers choose games

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Game publishers get numerous requests from game developers each month. But only few games get the chance to be published. Game estimation for publishing is a complex and multy-staged process, which allows publisher to choose the right game. The following presentation shows the general insides of game selection process carried out by mobile and social game publishers.

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How publishers choose games

  1. 1. How publishers choose games ?
  2. 2. Each month, a publisher may receive up to several dozens of applications from game developers But only a few of them successfully pass through all selection stages
  3. 3. To answer this question, a game must undergo estimation consisting of several stages
  4. 4. Testing Analytics Producer's estimation Expert panel Top management approval Main stages of game estimation:
  5. 5. Testing • Game testing team consists of 5-10 people; • The stage of internal testing lasts for up to 2 days; • To carry out focus group testing, around 20 people are selected from gaming communities (according to the genre's target audience); • The results of focus group questioning are taken into account further when the game is being discussed by the board of producers.
  6. 6. Factors considered while testing: Belonging to target genres Portability to other platforms Plot originality Newness of game mechanics Absorbing qualities of gameplay Graphics and sounds quality Viral mechanisms Monetization model
  7. 7. Analytics • The main aim of analytics team is to evaluate the game's marketing prospects; • Competitive environment and genre trends are taken into consideration; • On average, the stage takes 1 day, to complete.
  8. 8. Analysis structure Matrix of main competitors Volume of market, $/mon th Parameters of genre audience Trends by genre Average ARPU by genre
  9. 9. Producer's estimation • At this stage, the game is estimated by the producer, responsible for certain genre or direction; • The producer performs analysis of data obtained from testing and analytics departments; • The result of analysis are suggestions of how to improve the game and grounded evaluation of publishing feasibility; • The stage lasts for 2-3 days.
  10. 10. Expert panel means discussion of the game held with producers, analysts and testers, that participated at previous stages, and direction leaders.
  11. 11. Decision- making and final approve Game estimation and discussion Receipt of the game from developer Beginning of evaluation 1-2 weeks From 2 weeks to ∞ It takes at least 2 weeks, on average, to make the final decision as to game publishing.
  12. 12. Which games are preferred? By the degree of readiness • Concept • Prototype • Demo • Alpha Published games, released to the market no earlier than 1 year before Games that are ready and unpublished yet
  13. 13. Which games are preferred? By monetization model paid freemium free-to-play
  14. 14. Which games are preferred? By genres
  15. 15. Additional advantages:  Multiplayer  Socialization  Cross-platformity
  16. 16. Example of a recently released game apps.facebook.com/bravetales
  17. 17. apps.facebook.com/bravetales  In Brave Tales you must fight with enemies by using a variety of characters and explore worlds together with them  It immediately suggests that there are several characters in the game, not one. This fact alone makes the game different from standard RPG with its story revolving around one main character.  The game has atmospheric music, nice interface, interesting system of sharing with friends, which, in fact, attracts friends almost directly as it's always nice to receive additional character from your friend!
  18. 18. Send us your games! partners@renatus.com www.renatus.com
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