Hélio Akira Oyama
Director Product Marketing

Qualcomm Solutions for Smart Devices
Qualcomm Is a World Leader in
Next-generation Communications Technologies
Over 25 years of driving the evolution of wirele...
Continuing Strategic R&D Investments
GAAP R&D Expenditures (Billions)

$5

$4

$3

$2

$1

$0
FY'05

FY'06

FY'07

FY'08

...
Qualcomm Modem Technology Leadership
A History of Time-to-market and Product Superiority

4G
150

MDM

//
First Integrated...
Qualcomm is a mobile native
We lead the industry we co-created after decades of investment and experience

3G/4G/LTE
RF
AP...
Convergence = Growing Power Gap
 Energy demand of handset applications is growing

...
Source: Battery Technology & Power...
Key Qualcomm Differenciations

Integration
System on a Chip (SoC)

Customized
MicroArchitecture

7
The whole is greater than the sum of the parts
Integrating all key technology blocks

Position
location

GPU
CPU

DSP

Mod...
Integrated System Design approach for higher
performance
Optimizing performance by integrating all key blocks of a mobile ...
Key advantages of integration
Better
performance

Power saving

Smaller device

Better time to
market

12
Key Snadpdragon Architecture Advantage
VS.

CLOCK 0

VOLTAGE 0

Shared L2
VOLTAGE 1

VOLTAGE 2

Competitor

VOLTAGE 3

VOL...
Qualcomm Snapdragon across a range of devices
Smartphone technology is expanding into many other computing
and CE categori...
Snapdragon 800

Krait 400 CPU features 28HPm
process technology superior
Quad Core 2GHz+ performance

Ultra HD Capture and...
Qualcomm® Snapdragon™ processors
The heart of the latest devices

85+

manufacturers shipping
with Snapdragon

*Includes Q...
CALA - Smartphone Sales in Millions Units

Source: Strategy Analytics-May 2013

17
Brazil - Smartphone Sales & Penetration
3G/4G - Smartphone Sales – M (Units)

3G/4G - Smartphone vs Featurephone

Jan-Sep1...
Thank you
Follow us on:
For more information on Qualcomm, visit us at:
www.qualcomm.com & www.qualcomm.com/blog
Qualcomm i...
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Qualcomm - Fórum Tablets & Smartphones 2013

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Apresentação de Helio Oyama, diretor de Marketing de Produto para América Latina da Qualcomm, durante o Fórum Tablets & Smartphones 2013, no dia 12 de novembro de 2013, em São Paulo

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Qualcomm - Fórum Tablets & Smartphones 2013

  1. 1. Hélio Akira Oyama Director Product Marketing Qualcomm Solutions for Smart Devices
  2. 2. Qualcomm Is a World Leader in Next-generation Communications Technologies Over 25 years of driving the evolution of wireless communications Making wireless more personal, affordable and accessible to people everywhere S&P 100 / S&P 500 / Fortune 500 WIRELESS COMPANY FABLESS COMPANY RFIC COMPANY SEMICONDUCTOR COMPANY 2
  3. 3. Continuing Strategic R&D Investments GAAP R&D Expenditures (Billions) $5 $4 $3 $2 $1 $0 FY'05 FY'06 FY'07 FY'08 FY'09 FY'10 FY'11 FY'12 *Cumulative R&D expenditures to date since 1985 through fiscal 2012 3
  4. 4. Qualcomm Modem Technology Leadership A History of Time-to-market and Product Superiority 4G 150 MDM // First Integrated LTE Multimode 100 Peak DL Data Rate (Mbps) 9x25 First Integrated LTE Smartphone First LTE Advanced Carrier Aggregation with Cat4 First LTE World Mode MDM MSM 9x00 8960 DL 100 Mbps MDM 9x15 90 80 3G 70 First DC-HSPA+ 60 DL 42 Mbps First HSPA+ 50 MDM First HSUPA 40 30 20 First HSDPA 8220 DL 28 Mbps UL 5.76 Mbps DL 7.2 Mbps UL 5.76 Mbps MDM 8200 DL 1.8 Mbps UL 384 kbps MSM 7200 10 MSM 6275 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 4
  5. 5. Qualcomm is a mobile native We lead the industry we co-created after decades of investment and experience 3G/4G/LTE RF AP GPU DSP Sources: Mobile AP Unit Shipment - Strategy Analytics; GPU Shipment - Jon Peddi Research; DSP shipment - Forward Concepts; 3G/4G/LTE - Strategy Analytics; RF iSuppli, Q1’12 5
  6. 6. Convergence = Growing Power Gap  Energy demand of handset applications is growing ... Source: Battery Technology & Power Management Conference, Vancouver, 18 August, 2005. Stuart Robinson, Strategy Analytics, Ltd.0 6
  7. 7. Key Qualcomm Differenciations Integration System on a Chip (SoC) Customized MicroArchitecture 7
  8. 8. The whole is greater than the sum of the parts Integrating all key technology blocks Position location GPU CPU DSP Modem Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc. Multimedia Power management RF Software/HLOS Memory Connectivity 10
  9. 9. Integrated System Design approach for higher performance Optimizing performance by integrating all key blocks of a mobile platform One solution Half the 1625Ldesigned for: size of All modes. All bands.RFFE WTR Transceiver Reduces heat by up to 30% and power consumption by up to 20% Band Band Band Band Band Band Band MSM 8974 Processor and Modem PM 8941 PM 8841 Power Management CPU GPU DSP QFE15xx Antenna Matching Tuner QFE23xx Power Amp and Antenna Switch QFE11xx Envelope Power Tracker QFE27xx RF POP™ Multimedia, audio, video, and gestures Sensors Connectivity Gobi 3G/4G LTE Wi-Fi, Bluetooth, FM and USB Camera Display Location *As compared to the previous Qualcomm RF solution. 11
  10. 10. Key advantages of integration Better performance Power saving Smaller device Better time to market 12
  11. 11. Key Snadpdragon Architecture Advantage VS. CLOCK 0 VOLTAGE 0 Shared L2 VOLTAGE 1 VOLTAGE 2 Competitor VOLTAGE 3 VOLTAGE 1 VOLTAGE 4 CPU 1 CPU 2 CPU 3 CPU 4 CLOCK 1 CPU 1 CPU 2 CPU 3 CPU 4 L2 Cache CLOCK 1 CLOCK 2 CLOCK 3 CLOCK 4 MULTITHREAD MIXED WORKLOADS SMP aSMP MULTITHREAD MIXED WORKLOADS CPU1 CPU2 CPU3 CPU4 CPU1 CPU2 CPU3 CPU4 13
  12. 12. Qualcomm Snapdragon across a range of devices Smartphone technology is expanding into many other computing and CE categories 14
  13. 13. Snapdragon 800 Krait 400 CPU features 28HPm process technology superior Quad Core 2GHz+ performance Ultra HD Capture and Playback DTS-HD and Dolby Digital Plus audio Expanded Gestures 21+13MP with dual ISP Support for up to 2560x2048 display Miracast 1080p HD support Adreno 330 for advanced graphics Hexagon QDSP6 for ultra low power applications and custom programmability Integrated Gobi 3G/4G LTE 1 1 Advanced World Mode , 802.11ac , USB 3.0 and BT 4.0 offers broad array of high speed connectivity 1 Available Confidential and Proprietary - Qualcomm Technologies, Incorporated. All Rights Reserved. only in select processors IZat GNSS with support for three GPS constellations 15
  14. 14. Qualcomm® Snapdragon™ processors The heart of the latest devices 85+ manufacturers shipping with Snapdragon *Includes Qualcomm reference design 1000+ devices announced or commercially available 16
  15. 15. CALA - Smartphone Sales in Millions Units Source: Strategy Analytics-May 2013 17
  16. 16. Brazil - Smartphone Sales & Penetration 3G/4G - Smartphone Sales – M (Units) 3G/4G - Smartphone vs Featurephone Jan-Sep13 3G/4G - Smartphone Sales % Total Market Source: GfK 18
  17. 17. Thank you Follow us on: For more information on Qualcomm, visit us at: www.qualcomm.com & www.qualcomm.com/blog Qualcomm is a trademark of Qualcomm Incorporated, registered in the United States and other countries. Other products and brand names may be trademarks or registered trademarks of their respective owners 19
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