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Stoma 051113
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Transcript

  • 1. TwitterKliniek www.twitterkliniek.nl @renatewijma renate@twitterkliniek.nl 06-46078487
  • 2. #STOMA #TwitterKliniek
  • 3. TwitterKliniek Helpt organisaties wegwijs in de wereld van nieuwe en social media
  • 4. Gitte vd Eertwegh @Rob_hero
  • 5. Twitteraccount @Rob_hero
  • 6. Alles is communicatie Niet de organisatie met de beste dienstverlening zal overleven, maar zij die er het beste over communiceert.
  • 7. 1. Facebook 8.759.000 2. LinkedIn 3.853.000 3. Twitter 3.498.000 Top 5 sociale netwerken in Nederland
  • 8. Wat is Twitter
  • 9. Monitoring STOMA
  • 10. Social media als onderzoeksinstrument
  • 11. Research  Ziekte van Crohn
  • 12. Tweets Inclusion criteria: - Mention Crohn - English & Dutch Original tweets Re-tweets Patients Health care professionals Relatives & friends (pharmaceutical) companies Non-profit organisations or foundations unclassified • Coping & limitations in daily activity • Disease activity • Medication • Health care utilisation • Lifestyle & diet • Links • unclassified • Supportive • Request for help • Share of knowledge • Links • Other
  • 13. Social media als Personal Branding
  • 14. Medewerkers als merk- ambassadeurs op sociale media
  • 15. Social media als Corporate Branding
  • 16. Social Media & NVOG • 3621 berichten via Twitter, Facebook • #hwjb (hoewiljijbevallen) 2 uur lang nr. 1 Trending Topic in NL
  • 17. Richtlijnen
  • 18. Social media(c)a
  • 19. TwitterKliniek www.twitterkliniek.nl @renatewijma renate@twitterkliniek.nl 06-46078487 http://www.slideshare.net/renatewijma/stoma-051113