On October 23rd, 2014, we updated our
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What is Social Gaming? Web-based games, based on social network platforms Multiplayer Interactive elements / Shareable content Awareness of others’ actions Simple and creative games Casual gamers 3 Main Types Social games in Social Networks Game Portals In-browser social games
S W TRENGTHS EAKNESSES T HREATS Social Gaming Market
Brands Visibility (In-Game Advertising)
Social Media in great growth
Reliance on the Social Networks
Charge for Ads, Transactions and Space (No Free Virality)
Internal factors O PPORTUNITIES
Diversify social network platforms (MySpace, Hi5, etc)
More time spent online
Global Internet Penetration (23% in 2008; 30% in 2012)
Initial Stage (Fragile)
Social Networking Fatigue (Loss of Attractiveness; Fad)
Highly competitive market
How companies make money?
Statistics Do you play social games online?
Zynga Founded in 2007 Already profitable (47% margin) $850 million revenues (2010) Free Games Virtual Goods X Real Money Crops (FV), Guns (MW), Treasure (TI) Over 215 million active users monthly Valued at $4.5 billion Big set of investors ($219 million) and advisors
Virtual Worlds Users can create Avatars Alternative Identities “The Sky is the Limit” Corporate Opportunities Advertising V-Commerce Marketing Research Human Resource Management Internal Process Management
Foursquare Mixture of social, locative and gaming elements to encourage people to explore the cities in which they live “Check-Ins” Share location to friends Bookmark places Users compete in a Leaderboard More Check-Ins More Points Unique discounts and benefits Social Media Integration Update Facebook/Twitter status Login through Facebook Add Friends through Gmail, Facebook and Twitter
Foursquare for Business Many advantages, such as: Increase loyalty Deeper Relationship Constant Feedbacks
Conclusions and Trends Very positive perspectives in short-term Demographic trends Social Network Growth Emerging Platforms Opportunities Some threatening factors Reliance on Social Networks High Competitive Market Without SM Platforms and its components, there’d be no Social Games Mobile devices Huge importance
References Social Gaming Report –Econsultancy http://blogs.wsj.com/digits/2010/05/04/farmville-maker-zynga-valued-at-4-billion/ http://360.datamonitor.com/Product?pid=BI00028-007 http://360.datamonitor.com/Product?pid=BI00028-008 http://www.brandchannel.com/home/post/2011/02/24/Zynga-Profits-Soar.aspx