Discussion points about social media Ged Carroll | director - digital strategies

Who On Earth Am I?

In the presentation Changes on the web Changes in online communications Challenges in online communications Some useful tools and services

Changes on the web

Changes in online communications

Challenges in online communications

Some useful tools and services

Changes on the web

Changes in online communications

Challenges in online communications Influence: what does it really mean? Measurement: never-ending story Monitoring Tracking fragmented conversations

Influence: what does it really mean?

Measurement: never-ending story

Monitoring

Tracking fragmented conversations

Measures of online influence Brand, heritage etc Search visibility on chosen key phrases Google page rank Number of links Quality connections with others –blogrolls, citations, twitter followers etc Engagement levels with others Behavioural effects from things said/written Effect on sales and revenue

Brand, heritage etc

Search visibility on chosen key phrases

Google page rank

Number of links

Quality connections with others –blogrolls, citations, twitter followers etc

Engagement levels with others

Behavioural effects from things said/written

Effect on sales and revenue

Some social media case studies

The UN: influencers & D2C launch The UN needed to create awareness and generate interest for an event designed to highlight and reinforce the pledge made by governments from 189 countries to work toward the eradication of poverty worldwide by 2015. Targeted more than 343 influentials via three digital press releases SEO that increased impressions and clicks by 20 percent Conducted blogger outreach that resulted in at least 338 blog posts 25,000 followed via Twitter 290,400 connections via LinkedIn 9,500+ views on YouTube and UStream.TV

The UN needed to create awareness and generate interest for an event designed to highlight and reinforce the pledge made by governments from 189 countries to work toward the eradication of poverty worldwide by 2015.

Targeted more than 343 influentials via three digital press releases

SEO that increased impressions and clicks by 20 percent

Conducted blogger outreach that resulted in at least 338 blog posts

25,000 followed via Twitter

290,400 connections via LinkedIn

9,500+ views on YouTube and UStream.TV

World Malaria Day: D2C launch Raise awareness of malaria and the MDG Highlight work that has been done by partners Encourage consumers to show political support for the Global Malaria Action Plan

Raise awareness of malaria and the MDG

Highlight work that has been done by partners

Encourage consumers to show political support for the Global Malaria Action Plan

Microsoft Lone Server: Long B2B launch

HTC: Reducing customer dissonance HTC struggled to handle all the customer service enquiries Complex devices Challenging software partner Looking to launch its own-brand in Western markets

HTC struggled to handle all the customer service enquiries

Complex devices

Challenging software partner

Looking to launch its own-brand in Western markets

Some things that we thought were pretty neat

Who’s Talkin’

Twitanalyzer

Creative idea: Augmented reality Meeting point between the web and the real-world Encourages brand engagement through play

Meeting point between the web and the real-world

Encourages brand engagement through play

Things to remember Brands don’t get social people do “ People matter, Objects don’t”. That’s all you need to know about social media. – Hugh MacLeod UTILITY: if you can’t be useful, don’t bother

Brands don’t get social people do

“ People matter, Objects don’t”. That’s all you need to know about social media. – Hugh MacLeod

UTILITY: if you can’t be useful, don’t bother

Thanks for listening http://ruderfinn.co.uk | http://renaissancechambara.jp

http://ruderfinn.co.uk | http://renaissancechambara.jp

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