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100705   proactive social media outreach etiquette
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100705 proactive social media outreach etiquette


Presentation I did for a lunch time show-and-tell on the etiquette surrounding pro-active social media engagement by marketers

Presentation I did for a lunch time show-and-tell on the etiquette surrounding pro-active social media engagement by marketers

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  • In the same way that poor behaviour in the real-world can get people’s backs up or work against what we want to achieve. It can do exactly the same thing in the online world. Due to the different dynamics in relationships and visibility etiquette can be subtly different between the two worlds.
  • T&Cs, ASA advertising guidelines, NICE | ABPI, Consumer Protection from Unfair Trading Regulations 2008
  • MappingAuthorityInfluenceAre you and your client useful – why?
  • Terms of service, not just legal guidelines, what are the community norms. What is their attitude to privacy, how have brands been received previously?
  • Listen to discussions, get a feel for the tone of voice, who are the main players
  • With groups and forums, reach out to the administrator and ask for permission
  • Build credibility. If you are reaching out with your announcement without having done the groundwork then you are dead before you try
  • Showcase great responses. Active listening, how can you parley these into further brand activity?


  • 1. Etiquette
    Ged Carroll – director | digital strategies
  • 2. In this presentation
  • 3. Why?
  • 4. Myths
  • 5. Legal
  • 6. Ideas
  • 7. Prepare
  • 8. Read
  • 9. Listen widely to remove your doubts and be careful when speaking about the rest and your mistakes will be few - Confucius
  • 10. Ask permission
  • 11. Build
  • 12. Engage
  • 13. Social kudos
  • 14. Respond
  • 15. Relationships
  • 16. Any questions?
  • 17. Your turn
  • 18. Images
    All images were available with a Creative Commons attribution license
    Why by openpad
    Myth by duncanh1
    Legal by Fibonacci Blue
    Ideas by Yeowatzup
    Prepare by The US Army
    Read by moriza
    Listen by pasukaru76
    Ask permission by Dominic’s pics
    Build by Terinea IT Support
    Engage by Ged (^_^)
    Social kudos by Emily Tan
    Respond by polandeze
    Relationships by D Sharon Pruitt
    Any questions by Michael Janssen
    Your turn by Aristocrats-hat
  • 19. Thank you for listening | @r_c