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100705   proactive social media outreach etiquette
100705   proactive social media outreach etiquette
100705   proactive social media outreach etiquette
100705   proactive social media outreach etiquette
100705   proactive social media outreach etiquette
100705   proactive social media outreach etiquette
100705   proactive social media outreach etiquette
100705   proactive social media outreach etiquette
100705   proactive social media outreach etiquette
100705   proactive social media outreach etiquette
100705   proactive social media outreach etiquette
100705   proactive social media outreach etiquette
100705   proactive social media outreach etiquette
100705   proactive social media outreach etiquette
100705   proactive social media outreach etiquette
100705   proactive social media outreach etiquette
100705   proactive social media outreach etiquette
100705   proactive social media outreach etiquette
100705   proactive social media outreach etiquette
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100705 proactive social media outreach etiquette

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Presentation I did for a lunch time show-and-tell on the etiquette surrounding pro-active social media engagement by marketers

Presentation I did for a lunch time show-and-tell on the etiquette surrounding pro-active social media engagement by marketers

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  • In the same way that poor behaviour in the real-world can get people’s backs up or work against what we want to achieve. It can do exactly the same thing in the online world. Due to the different dynamics in relationships and visibility etiquette can be subtly different between the two worlds.
  • T&Cs, ASA advertising guidelines, NICE | ABPI, Consumer Protection from Unfair Trading Regulations 2008
  • MappingAuthorityInfluenceAre you and your client useful – why?
  • Terms of service, not just legal guidelines, what are the community norms. What is their attitude to privacy, how have brands been received previously?
  • Listen to discussions, get a feel for the tone of voice, who are the main players
  • With groups and forums, reach out to the administrator and ask for permission
  • Build credibility. If you are reaching out with your announcement without having done the groundwork then you are dead before you try
  • Showcase great responses. Active listening, how can you parley these into further brand activity?
  • Transcript

    • 1. Etiquette
      Ged Carroll – director | digital strategies
    • 2. In this presentation
      Why?
      Myths
      Legal
      Ideas
    • 3. Why?
    • 4. Myths
    • 5. Legal
    • 6. Ideas
    • 7. Prepare
    • 8. Read
    • 9. Listen widely to remove your doubts and be careful when speaking about the rest and your mistakes will be few - Confucius
    • 10. Ask permission
    • 11. Build
    • 12. Engage
    • 13. Social kudos
    • 14. Respond
    • 15. Relationships
    • 16. Any questions?
    • 17. Your turn
    • 18. Images
      All images were available with a Creative Commons attribution license
      Why by openpad
      Myth by duncanh1
      Legal by Fibonacci Blue
      Ideas by Yeowatzup
      Prepare by The US Army
      Read by moriza
      Listen by pasukaru76
      Ask permission by Dominic’s pics
      Build by Terinea IT Support
      Engage by Ged (^_^)
      Social kudos by Emily Tan
      Respond by polandeze
      Relationships by D Sharon Pruitt
      Any questions by Michael Janssen
      Your turn by Aristocrats-hat
    • 19. Thank you for listening
      http://ruderfinn.co.uk | @r_c

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