A social network is a social structure made of nodes (which are generally individuals or organisations) that are tied by one or more specific types of interdependency, such as values, visions, idea, financial exchange, friends, kinship, dislike, conflict, trade, web links, sexual relations or airline routes.
Trust or relationship based
Provide a collection of various ways for users to interact, such as Q&A, messaging, email, video, voice chat, photos, file sharing, bookmarks, blogging, discussion groups etc.
User generated content ( UGC ), also known as consumer generated media ( CGM ) or user created content ( UCC ), refers to various kinds of media content, publicly available, that are produced by end-users
Definition is often narrowed further to include only work that is published, requires a creative effort and is outside the creator’s ‘professional routines & practices’
Differentiation between UGC and prosumer generated content or micro media
Not a new concept – Rodney King, Zapruder footage, The Anarchist Cookbook, The Whole Earth Catalog
2005 – media big bang. BBC sets up user-generated content team. Receives 5,000+ photos from Buncefield terminal fire
Do plan for scenarios (earthquake, air crash, holiday firm going bankrupt)
Things have got a whole lot faster
Acknowledge the salient points of the news
Tell what you are going to do
Tell them your progress in doing it in near real-time
Tell them what you’ve done
The crisis isn’t over when it is out of the media agenda, you now need to rebuild the Mexico brand so it also off at least the first page of search results on Google. Yesterday’s news can still tarnish your reputation
Social media is much more likely to work in your favour if you build trust before you need to cash it in.
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