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080912 Working Smarter

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A mix of advice that I pulled together for our PR teams

A mix of advice that I pulled together for our PR teams

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  • Transcript

    • 1. USING THE WEB – to work smarter, not harder September 12,2008 Ged Carroll DIGITAL PRACTICE
    • 2. In this presentation
      • Search shortcuts
      • Research tools
      • Twitter
      • Sharing bookmarks
      • Monitoring
      • Keeping up with your online reading
    • 3. SEARCH SHORTCUTS
    • 4. Search short cuts
      • “” exact phrase: “Ged Carroll”
      • - Excluded words: “Ged Carroll”
      • -Waggener
      • ~ Similar words: ~mobile phone will provide results including cellphone cellular etc
      • OR either: “Ged Carroll” or “renaissance chambara”
      • … Number range: “Ged Carroll 2006…2008
      • define: Definition – define:PR gives links to definitions of PR
      • site: site-specific search – site:microsoft.com “Windows Vista”
      • link: finds webpages with links to a site or web page – link:wagged.com
      • 1+1 Search engine as calculator
      • m in foot conversions of different units
    • 5. Search short cuts continued
      • filetype:pdf Type of file: “cathedral and the bazaar” filetype:pdf
      • 01295 find out where an area code is
      • YHOO stock ticker symbol
      • time in - Local time in another major city: time in Tokyo
      • Shenzhen: info – get the skinny from Wikipedia on a particular subject
      • Inurl: unsure on the exact – for instance to find presspass - inurl:presspass
      • 100 GBP in USD currency convertor
    • 6. RESEARCH TOOLS
    • 7. RESEARCH TOOLS
      • Factiva
      • Hoovers
      • Wikipedia: hack – en.wikipedia.org/wiki/Waggener Edstrom
      • Librarians’ Internet Index – websites vetted by US librarians
      • Google keyword tools
      • Acronym Finder
      • Quarkbase – good synopsis of website details
      • Flickr Creative Commons search
    • 8.  
    • 9. Why Twitter?
      • Because not all communication needs a long-form email
        • Get up to date status’ from many journalists and influencers
          • Get a faster response from people, rather than having your message lost in the email inbox
        • Get snapshots from BBC and other news services
        • Get up to date tube information
    • 10. SHARING BOOKMARKS
    • 11. SHARING BOOKMARKS
      • Lots of services that do social bookmarking, but I quite like these two:
      • Delicious.com
      • Tumblr
      • Sort by labels
      • Share interesting materials with your colleagues and clients
      • Easily compile daily reports of links
      • Examples
      • My delicious collection
      • My friend Mecca’s tumblr site
    • 12. MONITORING
    • 13. MONITORING
      • Google alerts
      • Yahoo! Search alerts
      • Technorati
      • Icerocket
    • 14. PIPES IN SIX STEPS
    • 15. KEEPING UP WITH YOUR ONLINE READING
    • 16. A LITTLE HISTORY
      • The paradigm
        • The tickertape (1870s - 1960s)
        • Reuters, Telerate, Bloomberg
        • Teletext
        • Financial TV
        • PointCast, BackWeb and BBC ticker
    • 17. READER CHOICE
      • Information presentation
      • How much information?
      • Realpolitik of clients
      • Application, plug-in or online?
      • Is mobile access required?
    • 18.
      • A quick run through setting up a Bloglines account (www.bloglines.com)
      • Click on register at the top right of the page
      • Complete form
      • Complete click on confirmation mail
      SETTING UP A READER
    • 19.
      • Select which news feeds you would like
      • Go and get an easy subscribe button for your browser from: http://www.bloglines.com/help/easysub
      SETTING UP A READER CONT’D
    • 20. GED CARROLL Waggener Edstrom Tower House 10 Southampton Street London, WC2E 7AH, UK [email_address] +44 (0)20 7632 3800 www.waggeneredstrom.co.uk / http://renaissancechambara.jp WAGGENER EDSTROM WORLDWIDE OFFICES EUROPE: BRUSSELS . LONDON . MUNICH . PARIS ASIA: BEIJING . HONG KONG . SINGAPORE NORTH AMERICA: AUSTIN . BOSTON . DALLAS . NEW YORK . PORTLAND . SAN FRANCISCO . SEATTLE . WASHINGTON DC
    • 21. Picture acknowledgements
      • Reading: foxypar4
      • Monitoring: mtneer_man
      • Research: guano
      • Search: pingnews.com
      • Bookmark: Arria Belli
    • 22. © Waggener Edstrom Worldwide 2008 YOU INNOVATE. WE COMMUNICATE.

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