Germany

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Germany

  1. 1. Plant of the Month Reloaded ... International Meeting PPH Avifauna, July 2nd, 2009 Peter Menke
  2. 2. Plant of the Month Reloaded „The Garden moves me“ goes „Colour your Life“ International Meeting PPH Avifauna, July 2nd, 2009 Peter Menke
  3. 3. News from Germany Good news: No crisis in the green industry! But: Former partner CMA is dissolved No follow-up solution for the industry (after CMA-dissolving) 2009: last year of EU-Funding
  4. 4. EU appreciates mutual efforts 1+1=3 1998 – 2000 ! 2002 – 2004 !! 2007 – 2009 !!! …
  5. 5. EU appreciates mutual efforts 1+1=3 1998 – 2000 ! 2002 – 2004 !! 2007 – 2009 !!! 2009 – 2011 ?!!!
  6. 6. 2006-2009: Der Garten bewegt mich BdB PPH BdS BGL CMA Sales Promotion, Website Media (Print, Internet,TV) Joint plant list (D/NL)
  7. 7. The Elements:  Sales Promotion  posters and brochures etc. for POS  PR  texts and photos for the press  CD-ROMs for media / journalists  input for TV-cooperations  Website www.der-garten-bewegt-mich.de
  8. 8. Der Garten bewegt mich-PR:  Botanicals (colour, form, odour, ...)  Seasons´ (now! plant, cut, relax, ...)  Amazements (things to wonder)  Attractions (good photos)
  9. 9. Seasonal emphasis  Winter 5/50 = 10 % (1/5 BGL/PdM)  Spring 15/50 = 30 % (5/15 BGL/PdM)  Summer 10/50 = 20 % (3/10 BGL/PdM)  Autumn 20/50 = 40 % (6/20 BGL/PdM)
  10. 10. Results over the years ... Documentation 2005:  2.148 publications / 64.824.800 print run Documentation 2006:  3.000 publications / 115.263.000 print run Documentation 2007:  4.433 publications / 132.542.050 print run Documentation 2008:  6.943 publications / 179.510.250 print run
  11. 11. TV-Documentation 2008 Broadcast viewers Frequen Total viewers -cy Mo´s Grüne Welt (Lokales TV) 6.200.000 10 62.000.000 Querbeet (BR) 1.500.000 3 4.500.000 Servicezeit Wohnen & Garten (WDR) 1.000.000 1 1.000.000 Kaffee oder Tee (SWR) 750.000 3 2.250.000 Gartenzeit (rbb) 300.000 3 900.000 Wir in Bayern (BR) 250.000 1 250.000 Grünzeug (SWR) 250.000 9 2.250.000 Tipps & Trends (NDR) 250.000 2 500.000 TOTAL 32 73.650.000
  12. 12. Some facts (31.05.2009): 3.421 registered users 2.532 newsletter-subscribers 1.640 articles online 2.100 photos online
  13. 13. Hopefully, coming soon:
  14. 14. Colour your Life (2010ff) Two main aspects:  Nursery plants and perennials - what people can achieve with them! -  Expertise of landscapers - why people should ask for experts! -
  15. 15. Colour your Life (2010ff) Two dimensions of PR:  Garden-owners: information via media (texts, photos, TV, website)  Green industry: information via media, seminars, website
  16. 16. What it´s all about:  fun in the garden!  attractive plants (of the season)  garden tips (seasonal work, ...)  value of garden and house  garden and climate change  garden and nature  … did you know, that …
  17. 17. We expect a new style of photography: Great!
  18. 18. What we plan to do p.a.:  40 texts with fotos via portal  20 „Did you know´s“ on the portal  3 CD-ROMs with more photos  Min. 6 TV-films  Tradepress  Press-conference at the IPM 2010  Seminars for the industry
  19. 19. Thank you!

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