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Virtual reference services, such as Oregon's L-net (http://www.oregonlibraries.net) try to ensure access to trained librarians for all of the people in their states. However, rural patrons can be particularly challenging to reach and aren't using these services as much as they should. This presentation points out this problem and suggests some possible solutions.
This presentation was last given as a lightning talk at the 2010 Oregon Virtual Reference Summit in Troutdale, Oregon.