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China Science Challenge


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  • 1. Developer Network
  • 2. Developer Network
    Elsevier and SciVerse
    Elsevier publishes 25% of the world’s Scientific, Technical and Medical (STM) content:
    • more than 10 million full-text articles from 2600 journals in ScienceDirect,
    • 3. more than 40 million abstracts and author, affiliation information in Scopus.
    • 4. all content from Elsevier and scientific world wide web in Hub.
    SciVerse embeds applications within scientific content, giving developers and apps access via framework and content APIs.
    SciVerse is an extension of Apache Shindig, an implementation of OpenSocial. Sciverse apps can access content via open APIs.
  • 5. Developer Network
    2011 The WAR of the INTERNETS
  • 6. Developer Network
    Social Apps Web
    Both Facebook and Google are the same type of social network with applications. Facebook owns the social network, Google owns search.
    Elsevier’s SciVerse is social apps for scientific search.
    SciVerse uses OpenSocial standards. OpenSocial is a specification for creating an app-based social network. This spec is originally based on iGoogle by Google. SciVerse extends Apache Shindig, making apps contextual.
    The OpenSocial standard is worldwide used by sites with around 900 million users (Facebook has 500 million users):
  • Developer Network
    Elsevier SciVerse – science, there’s an app for that
    Browser Apps
    iPhone Apps
    1 billion downloads
    350,000 apps
    Facebook Apps
    500 million users
  • 20. Developer Network
    2011 – Social Apps based Business
  • 21. Developer Network
  • 22. Developer Network
    STM Publishing
    Elsevier publishes 25% of the world’s Science, Technology and Medical (STM) Publications
    ScienceDirect: 10 million full text articles in 2,500 journals
    Scopus: 42 million abstracts, citations, authors and affiliations
    Hub: plus web content covering 18,000 titles from over 5,000 publishers
  • 23. Developer Network
    A list of search results with facets in SciVerse Hub
  • 24. Developer Network
    Elsevier | Developer Network
    With SciVerse APPS (search result analysis app)
  • 25. Developer Network
    an abstract for a scientific article with tables and references
  • 26. Developer Network
    Elsevier | Developer Network
    With SciVerse APPS (genome viewer and protein network viewer)
  • 27. Developer Network
    Full text article in ScienceDirect with popup APP (related content by nextbio)
  • 28. Developer Network
  • 29. Developer Network
    OpenSocial Architecture
    http request
    Shindig Server
    Gadget Renderer Servlet
    Data Service Servlet
    Apache Shindig is an implementation of the OpenSocial specification.
    Gadget Server
    Data Handler
    App Data
    Javascript Libraries
  • 30. Developer Network
    SciVerse Architecture
    SciVerse extends Apache Shindig. SciVerse gadgets can access the context of the page in which they appear via so called Framework APIs.
  • 31. Developer Network
    SciVerse – Integration Points
    Apps appear as iframes in so-called views or integration points in the webpage.
  • 32. Developer Network
    What is a Gadget? The IFRAME Revolution
    OpenSocial Gadgets
    A gadget is a client-side application in the form of an HTML iFrame that appears in the context of a webpage and uses client-side scripting languages like JavaScript.
    <iframesrc="iframe1.html" width=“400" height=“200">
    Hello World!
    GADGET.XML (example 1)
    <?xml version="1.0" encoding="UTF-8"?>
    <ModulePrefs title=“HellowWorld1" author_email=“">
    <Require feature="opensocial-0.9" />
    <Content type="html" view="profile"><![CDATA[
    <script type=‘text/javascript’>
    function fnWrite() {
    getElementById(‘content-div’).innerHTML = “Hello World”;
    <div id=‘content-div’></div>
  • 33. Developer Network
    Example 1 – OpenSocial Definition File or gadget.xml
    <?xml version="1.0" encoding="UTF-8"?>
    <ModulePrefs title="SciVerseExamples-ContentAPICall1" author_email="CaprioR@your.domain">
    <Require feature="opensocial-0.9" />
    <Require feature="sciverse" />
    <Require feature="hub" />
    <Require feature="org.jquery.core-1.4.2" />
    <Content type="html" view="canvas"><![CDATA[
    <!-- The code for Canvas view is here. -->
    <Content type="html" view="profile"><![CDATA[
    Profile View
    <Content type="html" view="sciverseResultsView"><![CDATA[
    <!-- The code for SciverseResultsViewview is here. -->
    <div>Sciverse Results View view for SciVerseExamples-ContentAPICall1.</div>
  • 34. Developer Network
    Object Oriented JavaScript
    JavaScript originally mainly added dynamic features to an otherwise static HTML page, creating DHTML. But with the advent of DOM, AJAX and gadget programming, JavaScript is now more than a simple client side scripting language, and has become a sophisticated application programming language.
    Therefore, follow Object Oriented design principles and create ‘un-obtrusive’ code:
    • Model View Control (MVC): separate data from model (JavaScript) and view (HTML).
    • 35. Where possible create Object Oriented code that you can re-use
    • 36. Create packages to separate namespaces to avoid naming conflicts
    • 37. Create re-usable libraries for common code
    In addition test, debug and compress your code to improve performance and increase stability.
  • 38. Developer Network
    Example 2 – Object Oriented JavaScript
    // create a class for SciVerseSearch
    function SciverseSearch() {

    // create a static class variable
    SciverseSearch.View = {
    // create a method instance for a query method
    SciverseSearch.prototype.execute = function(query) {

    // create a setter for the view variable
    SciverseSearch.prototype.setView = function(view) {
    this.view = view;
    // Now instantiate the class and call its method
    varsciverse = new SciverseSearch();
  • 39. Developer Network
    Debugging JavaScript
    Opera DragonflyOpera Browser has Dragonfly built-in.Firefox FirebugFor FireFox you can install the Firebug add-on. Safari Web Inspector On a Mac, there is Web Inspector for Safari. Chrome Developer ToolsGoogle Chrome comes with Developer Tools.
    The Developer Blog has an article with a
    Complete overview of debuggers for the main
    4 browsers at
    Blog Post:
    Complete Overview: Debugging JavaScript and SciVerse Apps in FireFox,
    Opera, Safari, Chrome, IE
  • 40. Developer Network
  • 41. Developer Network
    SciVerse APIs
    There are two main APIs for SciVerse:
    Framework API – with access to context and methods on the page
    Content API – for search and retrieval of articles, authors and affiliations
  • 42. Developer Network
    SciVerse – Framework API
    The Framework API allows the app to access context and methods of the page.
  • 43. Developer Network
  • 44. Developer Network
    SciVerse – Framework API - ContextInfo
    Most of the information visible on the page, is accessible by the gadget via the Framework API. The ContextInfo object returns among other the following information:
    accountId, artNum, au1, au1First, au1Init, au1Suffix, au1Sur, auCorp,
    authorKeywords, date, docTitle, doi, entitlement, genre,
    indexTerms, individualUser, isbn, issn, issue, keywords, offset, originPage,
    otherKeywords, pageContentDivTagName, pages, pageType, part, partTitle,
    partValue, pii, platform, scDocId, scopusFlag, searchQuery, searchTerms,
    secureAuthtoken, sortOrder, sPage, srcTitle, ssn, timestamp, volume, year
    // retrieving the authtokenvia the GetContextInfo method’s callback
    function getContextInfoCallback(result){
    // get authtoken for content API call
    varauthtoken = result.secureAuthtoken;
    varsearchterm = result.searchTerms;
    // retrieving the authToken via the gadget preferences
    <script type="text/javascript">
    varprefs = new gadgets.Prefs();
    varauthtoken= prefs.getString("secureAuthtoken");                               
  • 45. Developer Network
    Example - How to retrieve the authToken for the Content API call?
    function init(){
    gadgets.sciverse.getContextInfo(getContextInfoCallback); // this parameter is the callback method
    function getContextInfoCallback(result){
    // get authtoken for content API call
    varauthtoken = result.secureAuthtoken;
    varsearchterm = result.searchTerms;
    // after pageload finishes, this executes the init method, which will trigger following functions
    <UserPref name="contentApiKey" datatype="hidden" default_value="your-api-key-here" />
    <UserPref name="secureAuthtoken" datatype="hidden" />

    <script type="text/javascript">
    varprefs = new gadgets.Prefs();
    varauthToken = prefs.getString("secureAuthtoken");
    Also, see the example code at
  • 46. Developer Network
    SciVerse Content API
    The Content API provides access to ScienceDirect and Scopus data. This is the backbone of the Elsevier content. The Content API can be accessed via building the query URL as follows:
  • 47. Developer Network
    Example - Content API - search
    Hub Search
    Searches for documents in Hub that mention the term ‘heart attack’
    ScienceDirect Search
    Searches for documents in ScienceDirect that have ‘decay’ in the title and that were published in 2007
    Scopus search
    Searches for documents in Scopus in the area of chemistry written by people with last name “McKinley”
    Author search
    Searches for authors that are affiliated with the institute that has affiliationID ‘60032114’ and whose last name is ‘smith’
    Affiliation search
    Searches for affiliation profiles (i.e. institutes) with Rotterdam in their name or description
  • 48. Developer Network
    Example - Content API - retrieval
    Full-text retrieval (ScienceDirect)
    Retrieves the full-text version of the ScienceDirect document with DOI ‘10.1016/0092-8674(93)90500-P’
    Abstract retrieval (Scopus)
    Retrieves the Scopus document with Scopus ID ‘0027359827’
    Author retrieval
    Retrieves a ‘standard’ view of the author profile with Scopus author ID ‘44372231200’
    Affiliation retrieval
    Retrieves a ‘complete’ view of the profile of the institute that has Scopus affiliationID ‘60016849’
    Serial title information
    Searches for/retrieves information about the journal of which the ISSN is ‘07400551’
  • 49. Developer Network
    A request to retrieve information can specify the fields that you want to retrieve. You can use a view with predefined fields or you can specify which particular fields you seek to return. Which views and which fields are available depends on the content-category: article (full text), abstract, author, or affiliation.
  • 50. Developer Network
    The {content-category} identifies the type of content. This is divided into:
    article–Serial and non-serial full text documents from journals and books published by Elsevier
    abstract– Abstracts from Scopus
    author– Author profiles generated from Scopus data.
    affiliation – Affiliation profiles generated from Scopus data.
    The {identifier_label} distinguishes the type of identifier :
    DOI - for full-text documents,
    AUTHOD_ID - Elsevier identifier tied to an individual author, AFFIL_ID -Elsevier identifier tied to an institution (for use as an affiliation)
    Other available unique identifiers available for use:
    PII - Publisher Item Identifier ,
  • 51. Developer Network
    Search Facets
  • 52. Developer Network
    SciVerse – Mashup
    <script type=‘text/javascript’>
    varmyapikey = ‘aaaass223ssss’;
    function fnCreateMashup(){
    var search = response.searchQuery;
    varurl = ‘‘+search+’&api-key=‘+myapikey+
    varparams = {
    ‘href’ : url,
    ‘format’ : ‘json’,
    ‘authz’ : ‘none’
    function fnNyTimesCallback(nytimesResponse) {
    var output = ‘’;
    // using jquery
    $.each(nytimesResponse.content.results, function(I, result){
    output = output + + ‘ – ‘ + result.title;