A social utility that helps people
communicate more efficiently with their friends,
family and coworkers. The company develops
technologies that facilitate the sharing of information
through the social graph, the digital mapping of people
real-world social connections.

Ages of Facebook Users
5% 5% 17%
21% < 18 yrs
18-25 yrs
26-35 yrs
36-45 yrs
> 45 yrs
52%
Even though the majority of Facebook users are in the 18 to 25 age
range, there is still a large diversity of users.

Effective Communication
• Allows for friends, family, co-workers, and companies to communicate
with one another in an efficient manner.
• Helps us publicize our personal thoughts, opinions, information, and
ideas through:
– Friends lists – Chat
– Applications – Notes
– Events – Status updates
– Groups – Wall posts
– Photo sharing – and many more
– Personal profile
• By making this information public, you as a user communicate who
you are and what you do in your everyday life.

Advertising on Facebook
• Facebook is used as a marketing tool for companies and other organizations
wishing to target to a specific market.
• Anything you do on Facebook (I.e. write on a friends wall, join a group, attend an
event, comment on a photo), is recorded and used to target
• Personal profiles communicate your background through information you provide
such as:
– Interests – Political views
– Gender – Religion
– Relationship status
– Favourites (I.e. movies, music, books, hobbies, quotes, etc.)
– Networks (I.e. school, workplace, city, or region)
Examples:

Get Connected
• Facebook gives people the
power to share and makes the
world more open and connected
• News feeds and mini-feeds
announces personal information
to your friends and networks
– Status updates
– New photos
– Wall posts
– Events
– Groups
– And much more
• Privacy settings can be modified
to limit what is published in the
news feed and mini-feed

Facebook has been averaging over
250,00 new registrations per day since
January of 2007 and active users are
doubling every 6 months.

Facebook Features
• Facebook offers many features
which make it so successful as a
method of communication
• Features include:
– Photos – Wall posts
– Chat – Applications
– Gifts – Messages
– Events – Friends
– Networks – Notes
– Groups – and many more
– Posted items

Works Cited
Slide 1  http://www.preoccupations.org/WindowsLiveWriter/Timelines_641/Facebook_thumb.png
 http://seo.seocompany.ca/top-mission-statement/
Õ www.facebook.com
Slide 2  www.facebook.com
Õ http://www.readwriteweb.com/archives/opensocial_and_facebook_statistics.php
Slide 3  www.facebook.com
Slide 4  www.facebook.com
Slide 5  www.facebook.com
Slide 6  www.facebook.com
Slide 7  http://news.cnet.com/8301-13577_3-9879858-36.html
Õ www.facebook.com
Slide 8  www.facebook.com
Õ http://natewhitehill.com/my-experience-with-facebook/
Slide 9  www.facebook.com
Õ http://www.hongkiat.com/blog/wp-content/uploads/facebook-icons.jpg
Slide 10  www.facebook.com