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The Power Of Social Media
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The Power Of Social Media



A quick review of social media and the current trends.

A quick review of social media and the current trends.



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  • Smart people work for us. Vs. not all smart people work for us, so lets work with people outside and inside

The Power Of Social Media The Power Of Social Media Presentation Transcript

  • The Power of Social Media
    Matthew Vanderheide, MBA
    Innovation Strategist
  • Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business.
  • You don’t need to be in every network!
    Only those that are right for you!
  • Which network is right for me?
    What are you interested in?
  • Why use social media?
  • What do they know that you don’t?
    235,000,000 Facebook
    253,000,000 MySpace
    40,000,000 Bebo
    35,000,000 Linked In
    564,000,000 4 sites
  • Customer Potential
    and its FREE!
  • Voice of the Customer
    Costs money.
    Slow to change.
    You never get deep enough.
    CRM systems always need enhancing.
    Conversation is Key!
    Understand the Customer.
    Adapt quickly.
    Less costly.
    No more CRM Enhancements.
  • Example: Dell
    In 2005, the ‘Dell Hell’ website emerged where the public could respond to product deficiencies and service complaints. Dell responded to the blogs in a poor fashion, which caused an even larger firestorm.
    As of 2009, Dell has listened to their customers and now responds to any complaint, question, or comment, within 24hrs. However it doesn’t stop there, they now invite the public to share their ideas and opinions on a special dedicated Dell site: www.IdeaStrom.com
    From 2005 to 2009 Dell has seen the number of product complaints drop by more than 53%, whereas their customer loyalty has increased 34%.
  • Branding and Marketing
    Know your reputation.
    Know the marketplace.
    Easy Research.
    Test the waters.
    Build awareness.
    Stay ahead.
  • Example: Kryptonite
    DAY 1 – Blogger writes about how easy it is to break the Kryptonite bike lock.
    DAY 2 – The news is picked up and travels through the blogger sphere.
    DAY 3 – QuickTime movies appeared with demonstration video on how a Bick Pen could open the lock in seconds.
    DAY 4 – The news went from the virtual world to the real world, Television and Print media started to announce the story
    DAY 5 – The company made an official announcement saying they will take 24hrs to review the problem.
    DAY 6 – The company began recalling their tube bike locks.
    Sites include: ePinions, RipOff Report, and the Consumerist
  • Innovate and Collaborate
    One person knows everything
    doesn’t compare
    to everyone knowing something.
  • Example: MyWorkButterfly
    Prior to launching this social network site for mothers returning to the workforce, the owners took to the social networking platforms to collaborate with prospective users.
    The owners became involved in discussions, surveys, and blogs, to listen to the opinions and suggestions of their users. Users began collaborating with the owners on nearly every aspect of the site, so that by the time it launched it was already a success.
  • Recruitment
    Find the “right” person.
    From the “right” place.
    Into the “right” position.
    Their network becomes your network.
  • Example: Fortune 500
    All Executives from Fortune 500 companies are on LinkedIn.
    70% of Fortune 500 companies are using social networking platforms to recruit.
    LinkedIn has the highest recruitment ratio of all the social networking sites.
  • Growing your Business!
  • Where do I start?
  • Think Strategically!
    Think before you act.
    Do some research.
    Choose your Network
  • Start Slow, but Start!
    Consistency instead of speed.
    No proof that quicker is better.
    Think quality over quantity.
    Be yourself.
  • Participate
    ONLY be where you want to be.
    People will notice if you are not Active.
    Build a consistent image.
    Be transparent and honest.
    Reputation is the Key!
  • But Don’t…..
    Try to control it.
  • Interact
    Make it meaningful for the audience.
    Have an online presence, not a location!
    Keep it short and clear.
    Use proper grammar.
    Avoid traditional marketing.
  • Listen. Listen. Listen.
    Enhance your product
    Identify the unknown
    Find new markets
    Ability to act quicker
  • Tips, Tricks, and Trends
  • TIP: Use tools
    Track your name
    Track your company
    Track your Industry
    Track your competition
    TRICK: Use specific search terminology
  • Trend: Who are they really?
    TRICK: Find them and connect quickly
  • TIP: Find and Follow Information
    TRICK: Search networks to expand yours!
  • TIP: Maximize your current network potential
    TRICK: Start with friends, family, and coworkers.
  • Trend: New Users = Inexperience
    Information is everywhere
    Data is constantly flowing
    Use this to your advantage!
    Open the Door!
    TRICK: Scan their personal information to make a meaningful connection!
  • TIP: know your own security settings!
    TRICK: Review the user privacy tutorials
  • Tip: Let employees guide policy
    Happy Employee = Free Marketing!
    Connect to a wider audience
    Empowered to Promote
    TRICK: Reward the promoters!
  • Evolution of Social Media
    Everything will be connected
    Social Influence will drive Markets
    Your Profile will be Universal
  • Entrepreneurship & Business sites
  • Matthew Vanderheide, MBA
    Innovation Strategist, Global Markets
    “I build greater business value through innovative solutions that result in profitability and long-term sustainability.”
    German Mobile: 0049-1577-95-33354