Going Social Mobile
Matthew Vanderheide, MBA
Innovation & Strategy Consultant
“Remembermehere”

Mobile Social is social networking where one
or more individuals of similar interests or
commonalities, conversing and connecting with
one another using the mobile phone.
WiMAX, meaning Worldwide Interoperability for
Microwave Access, is a telecommunications
technology that provides wireless transmissions
of data using a variety of transmission modes,
from point-to-multipoint links to portable and
fully mobile internet access.

Social Mobile is more than just another...

and its more than just…
• Status Updates
• Sharing Pictures
• Games
• Micro-Blogging
• Social Networking

and its not about…
the Providers!

and its definitely not about…
your Mobile Device!

It’s more than...
1:1 communication

It’s a Technological & Social…
Evolution

We’re talking about…
Society’s Mobile Interaction

How do we use our mobile to...
INTERACT with the world!

Our mobile has brought a world of...
Change!

We communicate...
Differently

We spell...
HUD, JW LTNT
& WUWH,
WUD W 2G4C?
I HAV T2MOW,
DO U?
XOXOX
Differently

We meet people…
Differently

We find places…
Differently

We listen…
Differently

We get there…
Differently

We access information…
Differently

We pay for travel…
Differently

We play games…
Differently

We advertise…
Differently

We order…
Differently

We shop…
Differently

We pay…
Differently

We interact…
Differently

We define ourselves…
Differently

Our mobile hasn’t changed much…
But the way we use it has!

Still Thinking there is no…
Mobile Opportunity?

Think Differently.

By 2012, companies will spend…
• Mobile Marketing $950 Mil
• Social Media $1,649 Mil
• Email Marketing $1,676 Mil
• Search Marketing $ 24,299 Mil
*Forrester 2008

But in which industries?
ALL OF THEM!

But in which countries?
ALL OF THEM!

But when is the right time? ↑1400%
RIM - Research in Motion – 8 year weekly stock price.
NOW!

Don’t miss this…
Mobile Opportunity!

Matthew Vanderheide, MBA
Innovation & Strategy Consultant
Remembermehere