Future of social connectivity

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What will the future of social connectivity be like? A presentation as a conversation starter during the launch of techMAP Amsterdam.

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Future of social connectivity

  1. 1. Click to edit Master subtitle style The Future of Social Connectivity – in bèta
  2. 2. Click to edit Master subtitle style Welcome! Remco Janssen // Marketing PR + Visie techMAP Amsterdam, November 1st 2010
  3. 3. Remco Janssen is….?
  4. 4. Remco Janssen is….?
  5. 5. Remco Janssen is….?
  6. 6. Conversation starter
  7. 7. Click to edit Master subtitle style
  8. 8. Click to edit Master subtitle style STONE AGES? http://www.flickr.com/photos/randysonofrobert/2563756212/
  9. 9. Click to edit Master subtitle style http://www.flickr.com/photos/satguru/3712855369/sizes/m/
  10. 10. Click to edit Master subtitle style
  11. 11. Click to edit Master subtitle style http://www.flickr.com/photos/jwdill/2518154962/sizes/m/
  12. 12. Click to edit Master subtitle style http://www.flickr.com/photos/dalbera/2738451853/
  13. 13. Click to edit Master subtitle style Hype?
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  15. 15. Click to edit Master subtitle style 9 million Dutch accounts on Hyves Source: Hyves
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  18. 18. Click to edit Master subtitle style 3,1 million Accounts in The Netherlands Source: Facebakers.com
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  20. 20. Click to edit Master subtitle style 12 million 13+ population online Source: Intomart Gfk/STIR
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  22. 22. Click to edit Master subtitle style 191.000 Nederlanders op Twitter Bron: nl.twirus.com August 2010
  23. 23. Click to edit Master subtitle style What about the future? For marketing, PR & perhaps advertising too…
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  25. 25. Click to edit Master subtitle style EVERYTHING Is connected to everything
  26. 26. Click to edit Master subtitle style 1. GATORADE Mission Control
  27. 27. Click to edit Master subtitle style “WAR ROOM”
  28. 28. Click to edit Master subtitle style Social media monitoring iPad
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  30. 30. Click to edit Master subtitle style 2. LIQUID INTERNET ‘Realtime multi- dimensional profiling’
  31. 31. Click to edit Master subtitle style What is liquid internet? • Liquid content. • Adapts to interests, needs and specs of each unique visitor or consumer. • Updates continously and anonimous. • Track the visitor realtime. • Software as a service. • Liquid internet 2.
  32. 32. Click to edit Master subtitle style 3. GOOGLE SOCIAL SEARCH
  33. 33. Click to edit Master subtitle style Google Social Search • Video social search. • Search results within social graph. • Connected with Google Profile. • Honestly Google: drop the Google Profile sh**… • True Word-Of-Mouse: it’s what your friends ór your friends- friends tell you!
  34. 34. Click to edit Master subtitle style 4. SORTED SEARCH?
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  39. 39. Click to edit Master subtitle style Blekko / today •Video. •Slashtags. •Use the slash to sort the results. •For instance: Remco Janssen /Marketing /Twitter.
  40. 40. Click to edit Master subtitle style 5. FRIEND A BRAND
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  44. 44. Click to edit Master subtitle style 6. Social CRM: everything connected • If someones tweets your brand name, it shows up in his customer history. • Facebook/Hyves interests will lead to sales. • Open Graph & OpenID. • Social Profiles will tell us marketeers how to target our consumers. • Behavorial targeting? • Realtime, realtime, realtimelier. • Brian Solis: social commerce.
  45. 45. YOUR VIEW?
  46. 46. Click to edit Master subtitle style THANKS! FEEL FREE TO CONTACT ME: REMCO@REMCOJANSSEN.COM OR ON TWITTER: @REMCOJANSSEN

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