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Future of social connectivity

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What will the future of social connectivity be like? A presentation as a conversation starter during the launch of techMAP Amsterdam.

What will the future of social connectivity be like? A presentation as a conversation starter during the launch of techMAP Amsterdam.

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Transcript

  • 1. The Future of Social Connectivity – in bèta
  • 2. Welcome! Remco Janssen // Marketing PR + Visie techMAP Amsterdam, November 1st 2010
  • 3. Remco Janssen is….? 1-11-10
  • 4. Remco Janssen is….? 1-11-10
  • 5. Remco Janssen is….? 1-11-10
  • 6. Conversation starter 1-11-10
  • 7.  
  • 8. STONE AGES? http://www.flickr.com/photos/randysonofrobert/2563756212/
  • 9. http://www.flickr.com/photos/satguru/3712855369/sizes/m/
  • 10.  
  • 11. http://www.flickr.com/photos/jwdill/2518154962/sizes/m/
  • 12. http://www.flickr.com/photos/dalbera/2738451853/
  • 13. Hype?
  • 14.  
  • 15. 9 million Dutch accounts on Hyves Source: Hyves
  • 16.  
  • 17.  
  • 18. 3,1 million Accounts in The Netherlands Source: Facebakers.com
  • 19.  
  • 20. 12 million 13+ population online Source: Intomart Gfk/STIR
  • 21.  
  • 22. 191.000 Nederlanders op Twitter Bron: nl.twirus.com August 2010
  • 23. What about the future? For marketing, PR & perhaps advertising too…
  • 24.  
  • 25. EVERYTHING Is connected to everything
  • 26. 1. GATORADE Mission Control
  • 27. “WAR ROOM”
  • 28. Social media monitoring iPad 1-11-10
  • 29.  
  • 30. 2. LIQUID INTERNET ‘ Realtime multi- dimensional profiling’
  • 31. What is liquid internet? 1-11-10
    • Liquid content .
    • Adapts to interests, needs and specs of each unique visitor or consumer.
    • Updates continously and anonimous.
    • Track the visitor realtime.
    • Software as a service.
    • Liquid internet 2.
  • 32. 3. GOOGLE SOCIAL SEARCH
  • 33. Google Social Search 1-11-10
    • Video social search.
    • Search results within social graph.
    • Connected with Google Profile.
    • Honestly Google: drop the Google Profile sh**…
    • True Word-Of-Mouse: it’s what your friends ór your friends-friends tell you!
  • 34. 4. SORTED SEARCH?
  • 35.  
  • 36.  
  • 37.  
  • 38.  
  • 39. Blekko / today 1-11-10
    • Video .
    • Slashtags.
    • Use the slash to sort the results.
    • For instance: Remco Janssen /Marketing /Twitter.
  • 40. 5. FRIEND A BRAND
  • 41.  
  • 42.  
  • 43.  
  • 44. 6. Social CRM: everything connected 1-11-10
    • If someones tweets your brand name, it shows up in his customer history.
    • Facebook/Hyves interests will lead to sales.
    • Open Graph & OpenID.
    • Social Profiles will tell us marketeers how to target our consumers.
    • Behavorial targeting?
    • Realtime, realtime, realtimelier .
    • Brian Solis: social commerce.
  • 45. YOUR VIEW?
  • 46. THANKS! FEEL FREE TO CONTACT ME: [email_address] OR ON TWITTER: @REMCOJANSSEN