First fridays: making the most of social media for charity

Making the most of social media First Friday, August 29th 2011

Khadaffi is upset!!11!• Subtitle the tyrant

Brilliant huh?!(1) Funny! Hilarious!(2) Easy to share on Facebook / Twitter.(3) Did I mention funny?(Although they forgot embed-code!)

About Remco Janssen

Specialist : corporate PRfor startups, social mediafor corporates

Agenda(1) Social Fundraising(2) Influence – 6 laws(3) Trust Barometer(4) Awareness : AzG(5) De Groene Sint(6) Action : #giro555

Social Fundraising

6 weapons for influence(1) Reprocity(2) Commitment(3) Social Proof(4) Authoritah(5) Like(6) Scarcity

Edelman TrustBarometer Trust shifts from authority to peers since 2003 (22%) - 2006 (68%) But, since last year thought leaders were increasingly valued over peers : 2010 (47%)

Edelman Trust

Artsen Zonder Grenzen

People shared! 3127 Twitter : 400.000 8560 Facebook : 1,2 m 1436 LinkedIn : 200.000 Total reach : 1,9 million

De Groene Sint

Action Hero

Share with your friends

Tag – with chocolate

De Groene Sint

Results 100.000 action heroes 89% on Hyves 1.500.000 shares with friends 47,5% share of voice (from 5% in ten days) Facts : Marketingfacts

Sustainable chocolateletters 15 to 95%

More results Seven big chains all green Bronze Effie Award Media attention : off the charts Minister Gerda Verburg : Huge success!

Hunger #giro555!

Twibbon #giro555!

Twibbon & donate now!

#twitterveiling

What is #twitterveiling? Concept : Kaat Mossel ( @twitveiling) Crowdsourced donations Amplified via social networks Viral buzz

Example :

For auction... Claudia de Breij : designerpumps Club costume Louis van Gaal Autographed Ajax Shirt

Amazing results! 700 tweets per hour! Millions of euros worth in media attention Almost 24 million donated Twitter Auction : 24.000 euro

Media pick up

Only.... 2000 friends...

Only.... 2700 followers...

Massive Klout-score

What to do? Create magnificent content Create stuff people want to amplify (facilitate) Reach=donations? Repeat – or try again

Thin line...

Thank you so much!

De Groene Sint

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First fridays: making the most of social media for charity

by Remco Janssen on Sep 02, 2011

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First fridays: making the most of social media for charity — Presentation Transcript