Making the most of social media for charities, Dutch case studies for IFC - International Fundraising Consultancy - talk First Fridays. The Hub Amsterdam, September 2nd 2011.
13. 6 weapons for influence
(1) Reprocity
(2) Commitment
(3) Social Proof
(4) Authoritah
(5) Like
(6) Scarcity
14. Edelman Trust
Barometer
Trust shifts from
'authority' to 'peers' since
2003 (22%) - 2006 (68%)
But, since last year
'thought leaders' were
increasingly valued over
'peers' : 2010 (47%)