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Making the most of social media
          First Friday, August 29th 2011
Khadaffi is upset!!11!
• Subtitle the tyrant
Why?
Brilliant huh?!
(1) Funny! Hilarious!
(2) Easy to share on
  Facebook / Twitter.
(3) Did I mention funny?

(Although they forgot embed-code!)
About Remco Janssen
Specialist : corporate PR
for startups, social media
for corporates
Agenda
(1) Social Fundraising
(2) Influence – 6 laws
(3) Trust Barometer
(4) Awareness : AzG
(5) De Groene Sint
(6) Action : #giro555
Social Fundraising
Social Fundraising
Social Fundraising
Social Fundraising
Social Fundraising
6 weapons for influence
(1) Reprocity
(2) Commitment
(3) Social Proof
(4) Authoritah
(5) Like
(6) Scarcity
Edelman Trust
Barometer

  Trust shifts from
  'authority' to 'peers' since
  2003 (22%) - 2006 (68%)

  But, since last year
  'thought leaders' were
  increasingly valued over
  'peers' : 2010 (47%)
Edelman Trust
Artsen Zonder Grenzen
Artsen Zonder Grenzen
People shared!

  3127 Twitter : 400.000

  8560 Facebook : 1,2 m

  1436 LinkedIn : 200.000

  Total reach : 1,9 million
De Groene Sint
Action Hero
Share with your friends
Tag – with chocolate
De Groene Sint
Results

  100.000 action heroes

  89% on Hyves

  1.500.000 shares with
  friends

  47,5% share of voice (from
  5% in ten days)
    Facts : Marketingfacts
Sustainable chocolate
letters 15 to 95%
More results

  Seven big chains all 'green'

  Bronze Effie Award

  Media attention : off the
  charts

  Minister Gerda Verburg :
  'Huge success!'
Hunger #giro555!
Twibbon #giro555!
Twibbon & donate now!
#twitterveiling
What is #twitterveiling?

  Concept : Kaat Mossel (
  @twitveiling)

  Crowdsourced 'donations'

  Amplified via social
  networks

  Viral buzz
Example :
For auction...

  Claudia de Breij :
  designerpumps

  Club costume Louis van
  Gaal

  Autographed Ajax Shirt
Amazing results!

  700 tweets per hour!

  Millions of euros worth in
  media attention

  Almost 24 million donated

  Twitter Auction : 24.000
  euro
Media pick up
Only.... 2000 friends...
Only.... 2700 followers...
Massive Klout-score
What to do?

  Create magnificent
  content

  Create stuff people want
  to amplify (facilitate)

  Reach=donations?

  Repeat – or try again
Thin line...
Thin line...
Thin line...
Thin line...
Thin line...
Thin line...
Thank you so much!
De Groene Sint

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First fridays: making the most of social media for charity