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REFLECTIONS OF GREATNESS
RE/MAX India
WWW.REMAX-MGM.COM
India’s most visited Real Estate and
Franchise Business website
ww...
Enterpreneurship in Real
Estate Broking
Priya Dalal
Present Market statistics:
 Number of brokers in Ahmedabad : Approx. 10,000
active
 Number of deals : 10,000-12,000 regi...
Next 10 years?
 Outdoor Media will continue to lose its effectiveness
 Resale properties will have a great share of
tran...
Next 10 years?
 Foreign investors investing in India and Indians investing
outside the country will increase.
 Proportio...
Fundamental questions first.
What is broking?
 Broker is a party that arranges transactions
between a buyer and a seller, and gets a
commission when t...
What does a buyer want?
 Inventory
 Agent time
 Guidance
 Saving of his time
 Quick Closure
What does a seller want?
 More genuine buyers
 Get best price for his property
 Liquidate at the earliest
 Agent’s tim...
Why a broker cannot satisfy?
 Getting and retaining best employees
 Training
 Advertisement Budget
 No Surety of Incom...
Why employees don’t stay?
 Employer gets the lion’s share of income
 Boss gives little value addition to each deal once ...
How to increase deals?
 Give more options to buyers
 Employ more agents to serve the customer better
 Use technology to...
Get access to HNI/NRI clients?
 Get high quality agents who are experienced qualified
and who give better service
 Get p...
Attract and retain employees?
 Number of transactions is the key to improving income
and motivation of employee
 Create ...
Network?
 Join a network to share inventory and leads
 Networks help wide geographical presence
 Can access various seg...
Technology: How important?
 Do you use Mobile?
 Why?
Example of A listing:
 Property with an excellent view over looking a river, sea
and a hill.
 Very upmarket locality.
 ...
Technology: How important?
 Buyers require more information e.g. floor plan,
elevation photos, views, amenities etc.
 Co...
Technology: How important?
 Brokers need to:
 Make quality leaflets to give as handouts to customers.
 Promptly respond...
Informal sector: thrive or
survive?
 Small Stock brokers: on brink of extinction
 Starts with reluctance to change
 Lat...
Verious Real estate company
enter in to indian Real estate
broking Business
"It is not the strongest of the
species that survives, nor the most
intelligent that survives. It is the
one that is the ...
RE/MAX India
BUILD A PROFITABLE
ENTERPRISE
- CA Manaan Choksi
REFLECTIONS OF GREATNESS
RE/MAX India
WHICH OFFICE IS MORE PROFITABLE?
 The one which has more number of relevant
propert...
REFLECTIONS OF GREATNESS
RE/MAX India
WHICH OFFICE IS MORE PROFITABLE?
 The one which has more number of agents
OR
 The ...
REFLECTIONS OF GREATNESS
RE/MAX India
WHICH OFFICE IS MORE PROFITABLE?
 The one which has top performing agents
OR
 The ...
REFLECTIONS OF GREATNESS
RE/MAX India
WHICH OFFICE IS MORE PROFITABLE?
 The one which has more trained agents
OR
 The on...
REFLECTIONS OF GREATNESS
RE/MAX India
WHICH OFFICE IS MORE PROFITABLE?
 The one which has motivated agents to run after
b...
REFLECTIONS OF GREATNESS
RE/MAX India
WHICH OFFICE IS MORE PROFITABLE?
 The one which has latest technology to market
the...
REFLECTIONS OF GREATNESS
RE/MAX India
WHICH OFFICE IS MORE PROFITABLE?
 The one which has wide network
OR
 The one which...
REFLECTIONS OF GREATNESS
RE/MAX India
WHICH OFFICE IS MORE PROFITABLE?
 The one in which agents earn according to their
c...
REFLECTIONS OF GREATNESS
RE/MAX India
WHICH OFFICE IS MORE PROFITABLE?
 The fixed running cost is lower
OR
 The fixed ru...
REFLECTIONS OF GREATNESS
RE/MAX India
WHICH OFFICE IS MORE PROFITABLE?
 The one which is adaptable
OR
 The one which jus...
RE/MAX India
INTRODUCING RE/MAX
REFLECTIONS OF GREATNESS
RE/MAX India
Established in Denver, Colorado (USA) in 1973 by –
Dave Liniger
The only Internation...
REFLECTIONS OF GREATNESS
RE/MAX India
SOME STATISTICS
RE/MAX is #1
We are No. 1 in market share
We are No. 1 in agent
prod...
REFLECTIONS OF GREATNESS
RE/MAX India
REFLECTIONS OF GREATNESS
RE/MAX India
RE/MAX
REFLECTIONS OF GREATNESS
RE/MAX India
WWW.REMAX-MGM.COM
India’s most visited real estate and
franchise business website
ww...
REFLECTIONS OF GREATNESS
RE/MAX India
REFFERALS
 Agent to Agent Referrals
 Negotiate your own referral rate
 Send and r...
REFLECTIONS OF GREATNESS
RE/MAX India
To Know More and Be a Part of a Revolution
Book Your Appointment:
http://www.remax-m...
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Small Business Opportunities India, Franchise Companies India, Get Franchise Mumbai, Start a Franchise Gujarat, Franchise Business Maharashtra, How to Start New Business, Best New Business Opportunity, Good Business Opportunity India

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RE/MAX provides the best franchise opportunity in India to start your business in the booming real estate industry. Amongs all new business opportunities, real estate is one such lateral industry which serves almost any industry.
Starting a franchise was never so easy. With 100+ offices across India in a short span of 2 years, RE/MAX has already set systems and processes in place to set up your business in the shortest possible time.
Get in touch with any of our regional offices in Ahmedabad or Mumbai to get franchise rights for Gujarat or Maharashtra.

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Transcript of "Small Business Opportunities India, Franchise Companies India, Get Franchise Mumbai, Start a Franchise Gujarat, Franchise Business Maharashtra, How to Start New Business, Best New Business Opportunity, Good Business Opportunity India"

  1. 1. REFLECTIONS OF GREATNESS RE/MAX India WWW.REMAX-MGM.COM India’s most visited Real Estate and Franchise Business website www.remax-mgm.com
  2. 2. Enterpreneurship in Real Estate Broking Priya Dalal
  3. 3. Present Market statistics:  Number of brokers in Ahmedabad : Approx. 10,000 active  Number of deals : 10,000-12,000 registrations a month  Estimate of primary deals being done by brokers: 50%- 60% (increasing as number deals reduce)  20% of the new projects of India are in Gujarat  Investors from all India have invested in Gujarat
  4. 4. Next 10 years?  Outdoor Media will continue to lose its effectiveness  Resale properties will have a great share of transaction in the market  Buyers will have a higher Dependence on agents as plethora of options emerge  Technology will play a pivotal role in broking  Organized broking is the future
  5. 5. Next 10 years?  Foreign investors investing in India and Indians investing outside the country will increase.  Proportion of White money in real estate transactions will increase.  Real Estate broking will follow the footsteps of organized stock broking.
  6. 6. Fundamental questions first.
  7. 7. What is broking?  Broker is a party that arranges transactions between a buyer and a seller, and gets a commission when the deal is executed.
  8. 8. What does a buyer want?  Inventory  Agent time  Guidance  Saving of his time  Quick Closure
  9. 9. What does a seller want?  More genuine buyers  Get best price for his property  Liquidate at the earliest  Agent’s time  Guidance of valuation  Relevant buyers consider his property
  10. 10. Why a broker cannot satisfy?  Getting and retaining best employees  Training  Advertisement Budget  No Surety of Income  Limited budget for Running costs  Network
  11. 11. Why employees don’t stay?  Employer gets the lion’s share of income  Boss gives little value addition to each deal once the employee becomes experienced  Lack of independence  Lack of Personal Identity  Limited office growth
  12. 12. How to increase deals?  Give more options to buyers  Employ more agents to serve the customer better  Use technology to increase the viewers of the property
  13. 13. Get access to HNI/NRI clients?  Get high quality agents who are experienced qualified and who give better service  Get properties which they would prefer:  100% white for NRI  Give a good ROI for HNI  Train employees regularly to improve your quality of service  Use technology extensively
  14. 14. Attract and retain employees?  Number of transactions is the key to improving income and motivation of employee  Create a brand value of your office  Fire low performing employees: key to retain top performing people  Continuously recruit
  15. 15. Network?  Join a network to share inventory and leads  Networks help wide geographical presence  Can access various segments of buyers and sellers  A network gains more trust than an individual broker
  16. 16. Technology: How important?  Do you use Mobile?  Why?
  17. 17. Example of A listing:  Property with an excellent view over looking a river, sea and a hill.  Very upmarket locality.  3 bed room, fully furnished, good wood work.  Parking for 2 cars.
  18. 18. Technology: How important?  Buyers require more information e.g. floor plan, elevation photos, views, amenities etc.  Cost of petrol increases so buyers prefer to see properties over internet and short list rather than visit each and every option.  Buyers don’t have time.  Buyers can be outside city or even country.  Buyers want to share information with others.
  19. 19. Technology: How important?  Brokers need to:  Make quality leaflets to give as handouts to customers.  Promptly respond over email.  If they work in network: Technology is critical for sharing information  Smartphone challenge: using apps to search properties
  20. 20. Informal sector: thrive or survive?  Small Stock brokers: on brink of extinction  Starts with reluctance to change  Later results in reduction in market share  In 5 years substantial shift will be seen from the unorganized broking sector to organized broking  Then it is too late to change
  21. 21. Verious Real estate company enter in to indian Real estate broking Business
  22. 22. "It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change." — Charles Darwin
  23. 23. RE/MAX India BUILD A PROFITABLE ENTERPRISE - CA Manaan Choksi
  24. 24. REFLECTIONS OF GREATNESS RE/MAX India WHICH OFFICE IS MORE PROFITABLE?  The one which has more number of relevant property options for each customer OR  The one which has less number of option to customers
  25. 25. REFLECTIONS OF GREATNESS RE/MAX India WHICH OFFICE IS MORE PROFITABLE?  The one which has more number of agents OR  The one which has less number of agents
  26. 26. REFLECTIONS OF GREATNESS RE/MAX India WHICH OFFICE IS MORE PROFITABLE?  The one which has top performing agents OR  The one which has bad agents
  27. 27. REFLECTIONS OF GREATNESS RE/MAX India WHICH OFFICE IS MORE PROFITABLE?  The one which has more trained agents OR  The one which has untrained assistants / employees
  28. 28. REFLECTIONS OF GREATNESS RE/MAX India WHICH OFFICE IS MORE PROFITABLE?  The one which has motivated agents to run after business OR  The one which has employees who wait for business to run after them
  29. 29. REFLECTIONS OF GREATNESS RE/MAX India WHICH OFFICE IS MORE PROFITABLE?  The one which has latest technology to market their properties OR  The one which doesn’t use technology to market their properties
  30. 30. REFLECTIONS OF GREATNESS RE/MAX India WHICH OFFICE IS MORE PROFITABLE?  The one which has wide network OR  The one which is a stand alone operation
  31. 31. REFLECTIONS OF GREATNESS RE/MAX India WHICH OFFICE IS MORE PROFITABLE?  The one in which agents earn according to their commission earned OR  The one in which employees earn fixed salary irrespective of commission earned
  32. 32. REFLECTIONS OF GREATNESS RE/MAX India WHICH OFFICE IS MORE PROFITABLE?  The fixed running cost is lower OR  The fixed running cost is higher
  33. 33. REFLECTIONS OF GREATNESS RE/MAX India WHICH OFFICE IS MORE PROFITABLE?  The one which is adaptable OR  The one which just opened
  34. 34. RE/MAX India INTRODUCING RE/MAX
  35. 35. REFLECTIONS OF GREATNESS RE/MAX India Established in Denver, Colorado (USA) in 1973 by – Dave Liniger The only International Real Estate Broking Company still owned and operated by the original promoter
  36. 36. REFLECTIONS OF GREATNESS RE/MAX India SOME STATISTICS RE/MAX is #1 We are No. 1 in market share We are No. 1 in agent productivity We are No. 1 in brand name awareness We are No. 1 in advertising We are No. 1 in lead generation We are No. 1 in professional education We are No. 1 in the minds of buyers and sellers
  37. 37. REFLECTIONS OF GREATNESS RE/MAX India
  38. 38. REFLECTIONS OF GREATNESS RE/MAX India RE/MAX
  39. 39. REFLECTIONS OF GREATNESS RE/MAX India WWW.REMAX-MGM.COM India’s most visited real estate and franchise business website www.remax-mgm.com
  40. 40. REFLECTIONS OF GREATNESS RE/MAX India REFFERALS  Agent to Agent Referrals  Negotiate your own referral rate  Send and receive referrals of buyers and sellers
  41. 41. REFLECTIONS OF GREATNESS RE/MAX India To Know More and Be a Part of a Revolution Book Your Appointment: http://www.remax-mgm.com/contact
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