Comparision with Traditional ModelPresentation Transcript
Why RE/MAX business model is
better than the normal broker’s
Invest in office (space and interiors)
Do transactions to earn money
When business grows keep employees
Prefers to keep relatives , friends so there is less or no cheating
Open another branch only if a relative or a very trustworthy
person is available.
What a normal broker model is?
Minimum 500 sq feet office is required
Either rented or owned
Overheads of running an office
Other Expenses, like government compliances
Investment in Office
In normal broking business, you just do transactions, but not
focus on building relationships. (As the first priority is to run the
No long term vision
No training available on how to increase business
Less technological use
Each office tries to create own brand
Transaction Oriented Approach:
If your business grows , you have to keep more employees –
which are hard to find
By keeping more employees , you are adding cost in your
You also need to retain employees by giving them more money
More employees, More Management , More Time, More Cost
High Running cost:
There is always a risk of cheating in business in real estate
brokerage due to lack of documentation.
A businessman tries to keep known and trustworthy friends and
It is difficult to get relatives who can be successful brokers
You need a :
In the city in which you want to open a branch
Who is willing to start a real estate business
Wants to work under you
Mostly the relatives lives in same area/city
Revolving door mentality
No viability for branding ,training or technology
Why normal brokers are not
It is difficult for individual to expand the business
Volume of business stays limited due to capacity constraints.
Due to cyclical nature of the industry the broker cannot commit
to high fixed costs
Employees come and the broker trains them
They learn and work for sometime and leave the business when they
So the broker looses on all the investment he has done on this person.
Moreover, the employee becomes competitor.
Revolving door mentality
In today’s competitive market advertisement is necessary which is a
If you don’t do advertisement, you don’t do generate enough leads to
Each office tries to build its own brand, which takes years.
As all competitors are also doing the same, the cost of advertisement
increases and effectiveness decreases.
No scale for branding
Training requires a class full of students and a trainer
With 3 employees, the broker doesn’t have any scale for training
No ready made courses are available for the broker to send his
Moreover good employees don’t join the broker and he has to
get fresher's or people outside industry
Customers on other hand demand best service, which requires
more training to employee
No scale for training
Website and software needs to be made to market the listing
However a small office doesn’t have financial or technical
resources to do all that
Technology is required to make employees more productive.
Without technology, employees do less work in more
time, which hinders the office growth
No scale of technology
The broker can break the vicious cycle by joining hands with
RE/MAX, the worlds most productive work force of real estate
How to grow?
World’s leading real estate network.
Presence in 91 countries & nearly 7000 franchised office.
A business model that has made millionaires out of struggling
Turning real estate brokers in to real estate investment manager.
Nobody in the world sells more real estate than RE/MAX.
What is RE/MAX model ?
What else to say
Is RE/MAX model successful ?
High Capital Investment
Variable Running Expenditure
High Manpower Cost
Limited Market Presence
Nominal Affiliation Fee
Minimum monthly expense
Bigger office Space
Highest Market Presence
The Indian G.D.P. growth of amongst the fastest across the world.
World’s top 5 economies and urbanization is spreading across the country.
There is a huge demand for professional people who can provide better
Developers and customers are in search of skilled & professional real estate
Why Indian real estate market needs
Power of the RE/MAX Name
Worldwide Real Estate Leader Premier Market Presence
Technological Edge Premier Market Presence
Networking and Referrals Main Street. Not Wall Street.
On-Demand Education Take a Step Above the Crowd
In Business for Yourself, But Not by Yourself
Why join RE/MAX ?
Traditional Business Model
RE/MAX business model?
High manpower costs
High manpower turnover
High branding costs
No training efforts
No cooperation from competition
Problems in normal business models
Low manpower costs
Less manpower turnover
Less branding costs
Training & Motivation
Support at every stage
Cooperation from competition
Benefits in RE/MAX business models
Lack of technological use
Problem in other broking business
Trained & Skilled agents
Use of technology
Benefits in RE/MAX broking business
A business model which helps in:
Attracting most Professional agents of the market
Agents who are motivated to provide the best service
Attracting Most listing in the market
Build a Brand
Other features of this model:
Flexibility in running franchise
Why RE/MAX business model ?
RE/MAX’s Agent Centric Business
Broker Office & Broker Associates
• Broker associates earning the maximum percentage on every transaction (45-81%)
• Broker office 9-45% and so on
• The gains for the broker owner multiply with every Broker associates he/she recruits
Sales Associate Orientation program (SAO) gives your new recruits all the
information on RE/MAX’s programs and services
Information on training, business planning, awards and
recognition, conferences, rallies, retreats, technology, trademark and graphic
standards, referrals, community care programs etc.
franchise owner, recruiting and retention is the lifeblood of your business
The RE/MAX organization was created by top real estate
professionals for top real estate professionals
With the RE/MAX name working for you worldwide every day,
you have every opportunity to rise to heights you may never
before have dreamed of.
your own successful real estate company using the best system
and support services in the industry, you owe it to yourself to
look closely at RE/MAX.
In Business for Yourself, But Not by
The RE/MAX brand, market share and advertising give you a
Start with an online site devoted exclusively to recruiting
You can send your prospects to the site before you meet with
them, giving them a strong knowledge of the benefits and
services RE/MAX has to offer.
Our print ads are in all the major home magazines
Sales associates capitalize on the top-of-mind awareness.
Award-winning RE/MAX advertising helps RE/MAX
Broker/Owners recruit Sales Associates
RE/MAX Affiliates refer their clients directly - agent-to-
agent, with no middleman adding additional cost - to over
100,000 Sales Associates in more than 7,000 offices in over 91
The referral experience is facilitated by the online referral
roster, which features automated forms and online referral
RE/MAX referrals flow from one experienced agent directly to
another based on criteria they select themselves
Networking and Referrals
RE/MAX has developed one of the world’s most advance
technology platforms- Gryphtech
It is for India operation which would give an unmatched
technological advantage to your agents.
Gryphtech offers a suite of high quality application which ensure
that not only your agents are able to present their listing more
Also empower you with powerful administrative tools to help
you take control of your business.
Use of technology
RE/MAX is one of the most trusted brand in the world.
Skilled & Professional agents makes customer satisfied
The customer is further assured of safety of the transaction.
The broker associates introduce themselves as a part of the
RE/MAX network , thy will give the customer the assurance of a
At RE/MAX everyone wins- agents get maximum commission.
Agent has more satisfaction and motivation to work harder
More inventory , sales , profit
Everyone work as entrepreneur
Less agent monitoring required
RE/MAX’s unique business model
Power of a global brand
Marketing and lead generation
Agent Technology Tools
Office Technology Tools
Business for yourself , but not by yourself
Key reasons to join RE/MAX
The day you join RE/MAX, everybody knows your name.
RE/MAX is synonymous with quality, integrity, professionalism
Extensive national advertising, worldwide sponsorship of major
sports events and the collective power of marketing by
thousands of Affiliates
It's a fact: Buyers and Sellers flock to RE/MAX.
Power of Global Brand
The RE/MAX network enables you to explore and generate
A fraction of the cost through co-operative participation with
other RE/MAX affiliates
Every time any RE/MAX affiliate undertakes a marketing initiative
in the country, it is your brand RE/MAX that gets promoted.
Marketing & Lead Generation
Contact management system for all
Referral manager for transactions
Marketing tools for reaching out to more people
Personal webpage and email address
Unlimited property listing with photographs
Agent technology tools
Performance tracking of associates
Goal setting for your office
Comparing your office performance with other offices
Complete analysis of office like inventory, lead generation
, agent’s daily activities, transaction reporting
Office technology tools
Skill development & knowledge sharing
Professional training program for associates for improving in earning
Use of technology in real estate business
RE/MAX frequently organise training to upgrade skills & knowledge
Training programmes are focused on improving the earnings of each
Trainings are more focused on some of the important topics like
Sales , Technology & Real Estate fundamentals.
Agent centric company
Run by entrepreneurs at every level
Least operating cost
Focused on skill development, training, use of technology
Support at every level
Assurance of a brand
Unlimited potential , endless possibilities
RE/MAX business model is better
than the other business
For a RE/MAX franchise you require :
Investment ability from 5 to 10 lakhs
An office space in any location
Flair to recruit agents to work in the franchise
Solicited for franchises are open right now in the following areas:
Gujarat, Mumbai , Maharashtra ,Ahmedabad, Vadodara, Surat
, Rajkot, Pune, Aurangabad, Nasik , Thane.
Who can Apply for a Real Estate
Make the decision that will make your life
Call us : 1800-121-7100 or email us : firstname.lastname@example.org