WHY RE/MAX                                                                                                                ...
WHY RE/MAX                                                                                                                ...
WHY RE/MAX                                                   WHY RE/MAX                                                   ...
WHY RE/MAX                                                                                                        WHY RE/M...
WHY RE/MAX                                                                                                WHY RE/MAX      ...
WHY RE/MAX                                                                                                WHY RE/MAX      ...
WHY RE/MAX                                                                                                                ...
WHY RE/MAX                                                                                                            WHY ...
WHY RE/MAX                                                                                                                ...
WHY RE/MAX                                                                                                          WHY RE...
WHY RE/MAX                                                                                             WHY RE/MAX         ...
WHY RE/MAX                                                                                                WHY RE/MAX      ...
WHY RE/MAX                                                                                         WHY RE/MAX             ...
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  1. 1. WHY RE/MAX WHY RE/MAX Are You MAX Enough? Are You MAX Enough? MAX Enough Resources MAX Enough Resources What If? What If? “Are You MAX Enough?” Every RE/MAX Associate has answered yes to this question 40th Anniversary 40th Anniversary LEGACY LEGACY at some point, even if it wasn’t posed in these exact words. RE/MAX History RE/MAX History After all, you don’t join RE/MAX unless you have a certain Business Model Business Model something within you – a desire to shoot higher, a healthy dose of confidence, and a willingness to do what it takes to excel. PRODUCTIVITY PRODUCTIVITY Five elements show up again and again in agents drawn to The Winning Team the RE/MAX model: GUTS, PASSION, DRIVE, LEADERSHIP Are You MAX Enough? The Winning Team and HEART. Coupled with the competitive advantages Agent Productivity Agent Productivity offered by RE/MAX, these qualities fuel success in people who are never satisfied with “ordinary” or “average.” So “Are You MAX Enough?” Only you know for sure. If you’re considering a career with RE/MAX, Brand Influence Brand Influence BRAND BRAND chances are good that you are. Advertising Programs Advertising Programs Commercial Commercial Luxury Luxury Education Education SUPPORT SUPPORT Technology Technology Live Events Live Events Staying Informed Staying Informed CITIZENSHIP CITIZENSHIP Giving Back Giving Back WINNING WINNING Everybody Wins Everybody WinsEach office is independently owned and operated.
  2. 2. WHY RE/MAX WHY RE/MAX WHY RE/MAX WHY Are You MAX Enough? Are You MAX Enough? Are You MAX Enough MAX Enough Resources MAX Enough Resources MAX Enough Resources What If? What If? What If? 40th Anniversary MAX Enough Resources 40th Anniversary LEGACY LEGACY LEGACY RE/MAX History RE/MAX History Business Model Business Model PRODUCTIVITY PRODUCTIVITY PRODUCTIVITY THE POWER OF RE/MAX THE POWER OF RE/MAX THE POWER OF RE/MAX TECHNOLOGY LEADS/REFERRALS COMMUNITY CITIZENSHIP The Winning Team The Winning Team Agent Productivity Agent Productivity Brand Influence Brand Influence BRAND BRAND BRAND Advertising Programs Advertising Programs© 2012 RE/MAX, LLC. All rights reserved. Each office independently owned and operated. 120839 © 2012 RE/MAX, LLC. All rights reserved. Each office independently owned and operated. 120843 The Power of RE/MAX The Power of RE/MAX The Power of RE/MAX Commercial technology leads/referrals Commercial community citizenship Luxury Luxury THE Education Education SUPPORT SUPPORT SUPPORT THE POWER OF RE/MAX THE POWER OF RE/MAX THE POWER OF RE/MAX TRUTH BRAND/ADVERTISING EDUCATION COMPENSATION DISPELLING THE MYTHS ABOUT RE/MAX Technology Technology Live Events Live Events Staying Informed Staying Informed CITIZENSHIP CITIZENSHIP GIVING BACK© 2012 RE/MAX, LLC. All rights reserved. Each office independently owned and operated. 120838 © 2012 RE/MAX, LLC. All rights reserved. Each office independently owned and operated. 120840 © 2012 RE/MAX, LLC. All rights reserved. Each office independently owned and operated. 120841 Giving Back of RE/MAX The Power The Power of RE/MAX Giving Back The Power of RE/MAX Dispelling the Myths brand/advertising education compensation the truth WINNING WINNING WINNING Everybody Wins Everybody Wins Each office is independently owned and operated.
  3. 3. WHY RE/MAX WHY RE/MAX WHY RE/MAX WHY Are You MAX Enough? Are You MAX Enough? Are You MAX Enough MAX Enough Resources MAX Enough Resources MAX Enough Resources What If? What If? What If? What if? 40ththe preface to a question the founders of RE/MAX asked It’s Anniversary 40th Anniversary LEGACY LEGACY LEGACY 40 years ago, when they transformed the real estate landscape RE/MAX History RE/MAX History Business Model this simple phrase opens up a world of forever. Today, Business Model possibilities for your business. What if ... you were part of a network built on the concept that PRODUCTIVITY PRODUCTIVITY PRODUCTIVITY “Everybody Wins” – including brokers, agents and families – when real estate is treated as a full-time profession? The Winning Team The Winning Team Agent would that affect your career? Your family? Your life? How Productivity Agent Productivity As you browse these pages, consider how RE/MAX compares to other real estate networks in philosophy, services, brand awareness and productivity. And discover the power of asking Brand Influence if?” yourself “What Brand Influence BRAND BRAND BRAND Advertising Programs Advertising Programs Commercial Commercial Luxury Luxury Education Education SUPPORT SUPPORT SUPPORT Technology Technology Live Events Live Events Staying Informed Staying Informed BRAND ADVERTISING GLOBAL REFERRAL LEADS BEST AGENTS EDUCATION GIVING BACK Tap In To CMN | KOMEN CITIZENSHIP CITIZENSHIP GIVING BACK The power of re/MaX Giving Back Giving Back OUTSTANDING AGENTS. WINNING WINNING WINNING OUTSTANDING RESULTS. ® Everybody Wins Everybody What If... PDF Presentation Wins Leading a RE/MAX Life downloadEach office is independently owned and operated.
  4. 4. WHY RE/MAX WHY RE/MAX WHY RE/MAX Are You MAX Enough? Are You MAX Enough? MAX Enough Resources MAX Enough Resources What If? What If? 40th Anniversary LEGACY 40th Anniversary 40th Anniversary LEGACY LEGACY RE/MAX History RE/MAX History RE/MAX History Business Model Business Model Business Model PRODUCTIVITY PRODUCTIVITY PRODUCTIVITY Tap into 40 years The Winning Team Agent Productivity The Winning Team Agent Productivity of credibility and trust Since its start in 1973, RE/MAX has built a 40-year legacy of success. Brand Influence Brand Influence BRAND BRAND BRAND Advertising Programs Advertising Programs That’s 40 years of accomplishments and growth around the Commercial years of stability and building a collective reputation world – 40 Commercial as industry leaders. Luxury Luxury It’s 40 years of Sales Associates with the drive to raise the bar, shoot high, energize their careers, and create the lives they want Education Education SUPPORT SUPPORT SUPPORT for themselves and their families. Technology Technology The 40th anniversary is just the beginning. You can help build the Live Events Live Events Staying of the next 40 years. Isn’t it time to make the leap? legacy Informed Staying Informed CITIZENSHIP CITIZENSHIP GIVING BACK Giving Back Giving Back WINNING WINNING WINNING Everybody Wins Everybody Wins RE/MAX Celebrates 40 YearsEach office is independently owned and operated.
  5. 5. WHY RE/MAX WHY RE/MAX WHY RE/MAX Are You MAX Enough? Are You MAX Enough? MAX Enough Resources MAX Enough Resources What If? What If? It began with a 40th Anniversary LEGACY 40th Anniversary 40th Anniversary LEGACY LEGACY revolutionary idea RE/MAX History Business Model RE/MAX History Business Model RE/MAX History Business Model As a young Realtor in the 1970s, Dave Liniger was frustrated by the restrictive state of the industry. He envisioned a system in which top-producing PRODUCTIVITY PRODUCTIVITY PRODUCTIVITY Sales Associates could excel without handing half of their commissions to their brokers. The Winning Team The Winning Team Agent Productivity Agent Productivity In 1973, Liniger and his future wife, Gail, launched RE/MAX in Colorado. It was based on a maximum commission structure that rewarded agents who had great passion for their business. Brand Influence Brand Influence BRAND BRAND BRAND Top agents flocked to RE/MAX. The industry was Advertising Programs Advertising Programs forever changed. Commercial Commercial Today, RE/MAX has nearly 90,000 agents and Luxury Luxury 6,000 offices in over 85 countries. Dave and Gail Liniger still lead the organization from RE/MAX World Headquarters in Denver. Education Education SUPPORT SUPPORT SUPPORT Technology Technology Live Events Live Events Pictured: Dave and Gail Liniger Staying Informed Staying Informed CITIZENSHIP CITIZENSHIP GIVING BACK Giving Back Giving Back WINNING WINNING WINNING This is RE/MAX Everybody Wins Everybody WinsEach office is independently owned and operated.
  6. 6. WHY RE/MAX WHY RE/MAX WHY RE/MAX Are You MAX Enough? Are You MAX Enough? MAX Enough Resources MAX Enough Resources What If? What If? Do you consider yourself 40th Anniversary LEGACY 40th Anniversary 40th Anniversary LEGACY LEGACY an entrepreneur? RE/MAX History RE/MAX History RE/MAX History Business Model Business Model Business Model At its core, RE/MAX is a place for entrepreneurs. In business for themselves by not by themselves, RE/MAX Sales Associates enjoy an unequaled mix of great independence and never-ending PRODUCTIVITY PRODUCTIVITY PRODUCTIVITY support. The Winning Team maximum commission model, Sales Associates With the RE/MAX The Winning Team Agent Productivity of office expenses and are able to keep more pay their fair share Agent Productivity of their commissions. Also, each office has the independence to develop its own package of benefits and services, making it possible for you to run your business the way you see fit. Brand Influence one, you’ll receive local, regional and national Starting on day Brand Influence BRAND BRAND BRAND support, along with the benefits of competitive advantages Advertising Programs Advertising Programs unique to RE/MAX. From coaching to lead-generation systems to Commercial Commercial brand name awareness, you’ll find many amazing reasons to be Luxury glad you had the guts to make a change. Luxury At the same time, you’ll realize exactly who’s in control of your Education are. career: You Education SUPPORT SUPPORT SUPPORT Technology Technology Live Events Live Events Staying Informed Staying Informed CITIZENSHIP CITIZENSHIP GIVING BACK Giving Back Giving Back WINNING WINNING WINNING Everybody Wins Everybody Wins Be Your Own BossEach office is independently owned and operated.
  7. 7. WHY RE/MAX WHY RE/MAX WHY RE/MAX Are You MAX Enough? Are You MAX Enough? MAX Enough Resources MAX Enough Resources What If? What If? This is a good fit 40th Anniversary 40th Anniversary LEGACY LEGACY LEGACY RE/MAX History RE/MAX History Businessthose who want to win for Model Business Model RE/MAX isn’t for everyone. It’s the home of top producers, along with solid agents and up-and-comers who have the PRODUCTIVITY PRODUCTIVITY PRODUCTIVITY passion and drive to push themselves higher. The result of that approach: The Winning Team The Winning Team The Winning Team Agent Productivity Agent Productivity Agent Productivity Nobody in the world sells more real estate than RE/MAX. Being on the winning team brings unparalleled competitive advantages to Sales Associates, helping them close even Brand sales. more Influence Brand Influence BRAND BRAND BRAND Advertising Programs Advertising Programs The truth is, if you like to hang out at the office waiting for Commercialto ring, you’re better off somewhere else. But if the phone Commercial Luxury the industry’s most productive sales force sounds joining Luxury appealing, you’re probably MAX enough to do it. Education Education SUPPORT SUPPORT SUPPORT Technology Technology Live Events Live Events Staying Informed RE/MAX is the #1 real estate network in the U.S. Nobody sells more real estate than RE/MAX. Here is how other national franchises compare for 2011. To download the chart, visit RE/MAX Mainstreet and select the Public Relations Staying Informed page in the Marketing menu. TOTAL U.S. TOTAL U.S. NUMBER OF NUMBER OF TOTAL U.S. NUMBER OF TRANSACTION NATIONAL OFFICES AGENTS WEB VISITS2 COUNTRIES4 SIDES1 ADVERTISING3 WORLDWIDE4 WORLDWIDE4 751,088 49,521,504 33.9% 86 6,288 87,476 CITIZENSHIP CITIZENSHIP GIVING BACK 596,268 25,144,639 27.5% 51 3,100 84,800 372,682 32,723,558 7.9% 72 7,500 107,800 Giving Back 101,717 3,401,059 .6% 36 2,400 Giving Back 30,500 49,518 1,954,749 8.8% 45 600 12,000 33,884 1,423,253 2.3% 2 210 6,700 Not Provided 18,567,454 3.6% 2 710 74,942 Not Provided 5,567,215 12.7% 7 1,500 51,000 © 2012 RE/MAX, LLC. Each office independently owned and operated. Except as noted, based on data reported either to REAL Trends, Inc. a leading industry analyst, or to the United States Securities and Exchange Commission on Form 10-K, Annual Report for 2011. 1 Full-year 2011. 2 Hitwise data for visits to each franchisor’s national website for full-year 2011. 3Full-year 2011 U.S. national-media ad spend, as a percentage of spend of all national real estate franchises, as reported by Nielsen Ad Views. Others: 2.6%. 4 As of year-end 2011. 120318 WINNING WINNING WINNING Everybody Wins Everybody Wins Do More Deals downloadEach office is independently owned and operated.
  8. 8. WHY RE/MAX WHY RE/MAX WHY RE/MAX Are You MAX Enough? Are You MAX Enough? MAX Enough Resources MAX Enough Resources What If? What If? Great results start with 40th Anniversary 40th Anniversary LEGACY LEGACY LEGACY great Sales Associates RE/MAX History Business Model RE/MAX History Business Model So if RE/MAX doesn’t have the largest network but it leads the industry in sales, what’s going on? How does that math work? PRODUCTIVITY PRODUCTIVITY PRODUCTIVITY PRODUCTIVIY It’s simple: RE/MAX Sales Associates average more sales than agents with all other national competitors. In fact, in two major The Winning Team The Winning Team The Winning Team independent studies*, the transaction-sides-per-agent average Agent Productivity Agent Productivity Agent Productivity of Sales Associates affiliated with participating RE/MAX offices was twice as high as that of other national franchises. RE/MAX Sales Associates combine the many competitive advantages of affiliation with their own experience, education Brand Influence Brand Influence and personal drive. Individually, that creates great careers. BRAND BRAND BRAND Advertising Programs an unstoppable force. Collectively, it builds Advertising Programs Commercial Commercial You play better golf when you play with better golfers. Don’t Luxury Luxury you want the same outcome in your career? * ased on franchise brokerages participating in the 2012 REAL Trends 500 and B Education Power Broker Report. Education SUPPORT SUPPORT SUPPORT the 2012 RISMedia Technology Technology Live Events Live Events Staying Informed Staying Informed CITIZENSHIP CITIZENSHIP GIVING BACK Giving Back Giving Back WINNING WINNING WINNING Everybody Wins Everybody Wins Boost ReferralsEach office is independently owned and operated.
  9. 9. WHY RE/MAX WHY RE/MAX WHY RE/MAX Are You MAX Enough? Are You MAX Enough? MAX Enough Resources MAX Enough Resources What If? What If? A global icon working for you 40th Anniversary of people knowing about your Imagine millions Locally, consumer awareness of the RE/MAX brand 40th Anniversary LEGACY LEGACY LEGACY business. That’s what you get when you join RE/MAX. can boost your reputation as a leader and serious RE/MAX History RE/MAX History professional. Business Model The RE/MAX Balloon is one of the most iconic Business Model corporate symbols in any industry. With it on your Some people say brand doesn’t make a difference. side, you tap into global brand awareness and a trust Don’t believe it. You can generate business and elevate built on billions of dollars of promotion and millions of PRODUCTIVITY your career by aligning with a brand; just be sure to PRODUCTIVITY PRODUCTIVITY successful transactions. choose wisely. In other words, choose RE/MAX. The Winning Team The Winning Team Agent Productivity Agent Productivity Brand Influence Brand Influence Brand Influence BRAND BRAND BRAND Advertising Programs Advertising Programs Advertising Programs Commercial Commercial Commercial Luxury Luxury Luxury Education Education SUPPORT SUPPORT SUPPORT Technology Technology Live Events Live Events Staying Informed Staying Informed CITIZENSHIP CITIZENSHIP GIVING BACK Giving Back Giving Back WINNING WINNING WINNING Everybody Wins Everybody Wins Value of the BrandEach office is independently owned and operated.
  10. 10. WHY RE/MAX WHY RE/MAX WHY RE/MAX Are You MAX Enough? Are You MAX Enough? MAX Enough Resources MAX Enough Resources What If? What If? 40th Anniversary 40th Anniversary LEGACY LEGACY LEGACY RE/MAX History RE/MAX History When they see RE/MAX, Business Model Business Model they think of you PRODUCTIVITY PRODUCTIVITY PRODUCTIVITY The scale of RE/MAX advertising creates top-of-mind awareness among millions of consumers each year. The Winning Team The Winning Team Agent Productivity People see RE/MAX advertising everywhere – via TV, Agent Productivity radio, print, outdoor, online and social media. Every day, brand awareness grows at the local, regional, national and international levels. Brand Influence campaign, “For all the things that move you®,” The current ad Brand Influence Brand Influence BRAND BRAND BRAND Advertising Programs moments – marriage, a baby, a new job depicts life-changing Advertising Programs Advertising Programs Commercial people to buy or sell a home. – that drive Commercial Commercial Luxury Luxury Luxury The campaign exists on a national stage, but the result is very local. When consumers see a RE/MAX ad, they think of the RE/MAX agent they know. In other words, they think of you. Education Education SUPPORT SUPPORT SUPPORT Technology Technology Live Events Live Events Staying Informed Staying Informed CITIZENSHIP CITIZENSHIP GIVING BACK Giving Back Giving Back WINNING WINNING WINNING Everybody Wins RE/MAX TVEverybody Ads Wins downloadEach office is independently owned and operated.
  11. 11. WHY RE/MAX WHY RE/MAX WHY RE/MAX Are You MAX Enough? Are You MAX Enough? MAX Enough Resources MAX Enough Resources What If? What If? 40th Anniversary 40th Anniversary LEGACY LEGACY LEGACY RE/MAX History RE/MAX History Business Model Business Model PRODUCTIVITY PRODUCTIVITY PRODUCTIVITY It’s not all about houses The Winning Team Agent Productivity The Winning Team Agent Productivity and backyards In commercial real estate, you know you must be sharp Brandfacets of your game. Fortunately, the RE/MAX in all Influence Brand Influence Brand Influence BRAND BRAND BRAND Commercial network understands that, too. Advertising Programs Advertising Programs Advertising Programs Commercialthan 3,000 Commercial Practitioners in over With more Commercial Commercial 400 offices and divisions, the RE/MAX Commercial Luxury Luxury Luxury network is a fusion of education, leadership, visibility and referral possibilities. It’s a dynamic force within the overall RE/MAX network, which closes an average of $8.3 billion Education Education SUPPORT SUPPORT SUPPORT in commercial volume annually. Technology Technology Consider this: If you’re a residential agent who encounters Live Events Live Events a prime commercial opportunity, you have instant access Staying Informed Staying Informed to skilled commercial colleagues who will take the referral and get the sale closed. CITIZENSHIP CITIZENSHIP GIVING BACK If you’re a commercial pro, the same referral path works in reverse. Giving Back Giving Back WINNING WINNING WINNING Everybody Wins Everybody Wins Did You Know?Each office is independently owned and operated.
  12. 12. WHY RE/MAX WHY RE/MAX WHY RE/MAX Are You MAX Enough? Are You MAX Enough? MAX Enough Resources MAX Enough Resources What If? What If? 40th Anniversary 40th Anniversary LEGACY LEGACY LEGACY RE/MAX History RE/MAX History Business Model Business Model PRODUCTIVITY PRODUCTIVITY PRODUCTIVITY Fine Homes Luxury Properties The Winning Team The Winning Team Agent Productivity Agent Productivity Special properties need a special touch Brand Influence The RE/MAX Collection is a dynamic marketing program Brand Influence Brand Influence BRAND BRAND BRAND that works as your gateway to buyers and sellers in the Advertising Programs Advertising Programs Advertising Programs luxury market. Commercial Commercial Commercial Luxury Luxury Luxury If you work with luxury homes, or aspire to, The RE/MAX Collection can help you tap into RE/MAX brand recognition to showcase fine homes and properties. Education Education SUPPORT SUPPORT SUPPORT Technology signage and promotional materials help set Distinctive Technology these luxury properties apart. In addition, aggressive global Live Events Live Events advertising programs promote them to qualified buyers – as Staying Informed well as to RE/MAX colleagues who might know someone Staying Informed perfectly suited for the property. CITIZENSHIP CITIZENSHIP GIVING BACK Leadership within the luxury space requires a unique skill set, and RE/MAX leads the industry in Certified Luxury Home Marketing Specialists (CLHMS)*. Giving Back Giving Back * ource: The Institute for Luxury Home Marketing, January 2012 S WINNING WINNING WINNING Everybody Wins Everybody Wins The RE/MAX CollectionEach office is independently owned and operated.
  13. 13. WHY RE/MAX WHY RE/MAX WHY RE/MAX Are You MAX Enough? Are You MAX Enough? MAX Enough Resources MAX Enough Resources What If? What If? Learn what you want, 40th Anniversary 40th Anniversary LEGACY LEGACY LEGACY RE/MAX History RE/MAX History when you want Business Model Business Model RE/MAX has a deeply rooted culture of learning and constant improvement; if you have PRODUCTIVITY PRODUCTIVITY PRODUCTIVITY a passion for education, you couldn’t find a better place to be. The Winning Team The Winning Team Agent ProductivityUniversity, you have 24/7 Through RE/MAX Agent Productivity access to more than 1,000 online videos, covering virtually every aspect of real estate. RU makes it easy for you to earn professional designations and certifications in everything from buyers (ABR) to servicing seniors (SRES) Brand Influence Brand Influence BRAND BRAND BRAND to advancedPrograms (CRS). Advertising sales skills Advertising Programs Commercial Commercial Adding these credentials helps you do better. Luxury After all, the more you learn, the more you earn. Luxury With RE/MAX University, you can learn what you want, when you want – from anywhere. Education Education Education SUPPORT SUPPORT SUPPORT Technology Technology Technology Live Events Live Events Live Events Staying Informed Staying Informed Staying Informed CITIZENSHIP CITIZENSHIP GIVING BACK Giving Back Giving Back WINNING WINNING WINNING Everybody Wins Everybody Wins RE/MAX UniversityEach office is independently owned and operated.

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