Arts Consulting 2.0?
How is the Web Transforming Arts Organizations?
Copyright Remarkk Consulting, 2007. Distributed under a Creative Commons license:
How is the Web changing the environment for cultural organizations?
...and More Questions...
How is the Web changing how cultural organizations do their work?
What is New Media?
Three Media Paradigms:
Interpersonal Media: conversation, letter, telephone, email, IM
Mass Media: theatre, oratory, books, radio, television, ﬁlm
New Media: discussion forums, blogs, YouTube, wikis, games
New Media are interactive, peered and networked
Web 2.0, aka “The Social Web”
Web 1.0: Information Source Web 2.0: Participation Platform
Brochure-ware Two-way communication
Portals Social Networks
E-business Peer production
Central control Reciprocal control
The Machine is Us/ing Us
Web 2.0 Tools
a conversational journal
small pieces, regularly updated, presented in reverse chronological order
comments welcomed and encouraged
distributed content creation, web pages edited by normal users
many hands make light work - “crowd-sourcing”
Web 2.0 Tools con’td
“Really Simple Syndication”
Pull information from multiple sources (news, blogs) into a uniform context
Can I follow 100 or more conversations at once?
Social Networking Sites
Facebook, LinkedIn, etc.
Trusted circles are the new portals for content discovery
Powerful viral effects: events, videos, news, activism
Facebook is my life-stream: share stories, content, photos, interests
If something is important to me, and I’m important to you, then it’s
probably important to you too
Can I have 420 friends? (Apparently I can.)
“Ambient intimacy” moves my relationships into an always-on cloak I take
with me (Facebook mobile, Twitter)
Social movements are originating on Facebook and then entering physical
This is NOT a “virtual world”, this is enhanced reality
Multiple personas reﬂect the multidimensional reality of modern
The challenge: integrate the many facets of self into a coherent
sense of identity
How can culture and cultural workers help?
Fundamental principle of Web 2.0, the “social web”
We want to be heard
Mass Media era took away creative agency from the masses
Authorship? We are all creators now.
What are the implications for cultural organizations?
What About Copyright?
Sharing has become ubiquitous and is only increasing
Digital bits are economically free
Information “wants to be free” and attempts to put the genie in the bottle are
Creators still have control, but control is shifting and we have new options
Bits are free, but relationships, experiences and physical goods are scarce
Creative Commons: licensing schemes for the digital age
Reputational authority is the new currency
Born after 1980; only know of a world with digital technology
Signal the largest shift in media and behaviour since dawn of television
Always connected; everything is a click away; short attention spans
No automatic deferral to authority: reverse accumulation of knowledge
Expect to be able to remix, mashup and recreate; retrieve and
recontextualize the past
Collaborative, resourceful, innovative thinkers
Impatient; expect respect; love a challenge
Highly social, work well in teams
Collaboration inside the organization
Collaboration with other organizations
Collaboration with audiences
Spotlight on Collaboration
Social web/Web 2.0
Enterprise 2.0: collaboration in the enterprise
Wikinomics: mass collaboration
Peer-production, Co-creation paradigms
Unconferences and Barcamp phenomenon
Community activation and stewardship
Ofﬁce 2.0 Tools
Google Docs: Word & Excel documents stored on the web for collaboration
Google Groups: Online discussion forums - both web and email
Google Calendar: Individual and group calendars; calendar sharing
Basecamp: Project collaboration - milestones, tasks, messages, documents
Slideshare: share presentations with colleagues & discover the best ideas in
Entering the Conversation
If Google doesn’t see you, you don’t exist
What are people saying about you?
What conversation do you want to have with your audience?
Blogging is the ultimate in Google-juice and conversational power
The Risk To Arts Organizations?
Lack of awareness of seismic shifts in the environment
Failure to engage the next generation
Rejecting new tools and methods out of fear
Resisting change rather than embracing new possibilities
Relevance and Sustainability?
A powerful global conversation has begun. Through
the Internet, people are discovering and inventing
new ways to share relevant knowledge with blinding
speed. As a direct result, markets are getting
smarter—and getting smarter faster than most
Networked markets are beginning to self-organize
faster than the companies that have traditionally
served them. Thanks to the web, markets are
becoming better informed, smarter, and more
demanding of qualities missing from most business