Journe y with Me
B log g ing to Inc re a s e
S a le s a nd E xpos ure
Mic h a e l Ma rtine
www.re m a rka b log g e r.c om

Hand Po ints
1. Wh a t is a b lo g , a n d h o w is it a J ou rn e y?
2. B lo g s vs . tra d itio n a l m a rke ting
3. E xa m p le s
4. S e t u p a n d u s e of b log s
5. Q&A

Online J ourna l
P os ts
What’s a
Blo g ? www.re m a rka b log g e r.c om
R e ve rs e c h ronolog ic a l orde r
C a te g orie s
C om m e nts

B log a s s tory
S to ry o f c rafting :
1. C onc e ption
2. C ra fting
3. R e le a s e
How do people become part of the story?
Blog as
Journe y

The Diffe re nc e
TRADITIONAL
MARKETING BLOGGING
Unwa nte d inte rruption P e ople s e a rc h for you
Th e blog is th e s tory
Little to no s tory
B .S . ma rke ting Huma n c onve rs a tion
“me s s a g e ”
R e quire s pe ople … you!
R e quire s ma rke te rs
Cos ts time a nd
Cos ts $$$$ only a little $

The Diffe re nc e
TRADITIONAL WEBSITE BLOG
Upda te s fre que ntly
S ta tic – c h a ng e s little
G ood (not g re a t) S E O
Little to no S E O
Ve ry e ng a g ing , h uma n
c onne c tion
Not e ng a g ing , no
c onne c tion
R e quire s mos tly you with
s ome h e lp
R e quire s we b de s ig ne rs
Cos ts muc h more time
th a n $$$
Cos ts muc h more $$$ th a n
time

Example s
www.e n g lis h c u t.c o m
www.m im ikirc h n e r.c o m / log
b
www.futu re g irl.c o m / ra ft_b log
c
www.c in e m a kn its .b log s p ot.c o m
www.c la ywe rkz .b lo g s p o t.c o m

Se tting up a Blog
Fre e :
B lo g g e r
Wo rd P re s s .c o m
Che ap:
Wo rd P re s s s e lf-h o s te d

Q&A
R e ma rka b log g e r.c om