Vtcc Marketing Conf Fall07 Michaelmartine

Journe y with Me B log g ing to Inc re a s e S a le s a nd E xpos ure Mic h a e l Ma rtine www.re m a rka b log g e r.c om

Hand Po ints 1. Wh a t is a b lo g , a n d h o w is it a J ou rn e y? 2. B lo g s vs . tra d itio n a l m a rke ting 3. E xa m p le s 4. S e t u p a n d u s e of b log s 5. Q&A

Online J ourna l P os ts What’s a Blo g ? www.re m a rka b log g e r.c om R e ve rs e c h ronolog ic a l orde r C a te g orie s C om m e nts

B log a s s tory S to ry o f c rafting : 1. C onc e ption 2. C ra fting 3. R e le a s e How do people become part of the story? Blog as Journe y

The Diffe re nc e TRADITIONAL MARKETING BLOGGING Unwa nte d inte rruption P e ople s e a rc h for you Th e blog is th e s tory Little to no s tory B .S . ma rke ting Huma n c onve rs a tion “me s s a g e ” R e quire s pe ople … you! R e quire s ma rke te rs Cos ts time a nd Cos ts $$$$ only a little $

The Diffe re nc e TRADITIONAL WEBSITE BLOG Upda te s fre que ntly S ta tic – c h a ng e s little G ood (not g re a t) S E O Little to no S E O Ve ry e ng a g ing , h uma n c onne c tion Not e ng a g ing , no c onne c tion R e quire s mos tly you with s ome h e lp R e quire s we b de s ig ne rs Cos ts muc h more time th a n $$$ Cos ts muc h more $$$ th a n time

Example s www.e n g lis h c u t.c o m www.m im ikirc h n e r.c o m / log b www.futu re g irl.c o m / ra ft_b log c www.c in e m a kn its .b log s p ot.c o m www.c la ywe rkz .b lo g s p o t.c o m

Se tting up a Blog Fre e : B lo g g e r Wo rd P re s s .c o m Che ap: Wo rd P re s s s e lf-h o s te d

Q&A R e ma rka b log g e r.c om

Vtcc Marketing Conf Fall07 Michaelmartine

by Michael Martine on Oct 17, 2007

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Vtcc Marketing Conf Fall07 Michaelmartine — Presentation Transcript

http://www.michaelmartine.com	12
http://remarkablogger.com	2