PAT: Permission, Attention, Trust

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3 comments

+ galbabright 2 years ago
I enjoyed this presentation. The reiteration/recap was fine with me.
+ Michael Martine 2 years ago
Good points, Richard, thanks. I appreciate that you took the time to offer a critique. What's really funny is that my own pet peeve is when people misuse 'impact' as a verb, and here I am unwittingly doing the same with 'leverage.' Guilty as charged!
+ guest14a48d 2 years ago
This is great, common-sense advice and it is good to be reminded about it. It also makes we want to go back and look at Seth Godin's stuff again, as I have already referred to him once this morning on another subject.

My only (slight) criticisms would be 1) Nine and a half minutes isn't very long but I think this could easily be done in about three, it was definitely losing my attention a little towards the end. 2) Just a pet peeve but leverage isn't a verb it's a noun. I know that I am swimming against the tide with this (and I do recognise that language and usage is fluid) but rather than 'how to leverage trust' it should be 'how to lever trust'.

Richard Morton

http://www.qm-consulting.co.uk/

whoisrtp favorited this 4 months ago
Norman Prather, husband, father, clergy, preacher, at Center-Creighton Parish, favorited this 6 months ago
galbabright favorited this 2 years ago
Tags permission

PAT: Permission, Attention, and Trust What they are, what they mean, and how to get them
Topics for this presentation:
- Say Hello to PAT
- Do You have Permission?
- Your Attention, Please!
- It’s a Matter of Trust
- Leveraging PAT
Say Hello to PAT
- It doesn’t matter what kind of blogger you are... you need to know PAT.
- PAT:
- P ermission
- A ttention
- T rust
- Without PAT, nobody will click on your ads, nobody will click on your affiliate links, or buy your products or services.
- No PAT =
Do You have Permission?
- Seth Godin championed the idea of permission marketing.
- Permission is an asset given to you by people in exchange for something of value.
- Giving something that is unasked-for and unwanted is SPAM.
Your Attention, Please!
- Once you have permission, you then have attention.
- High degree of permission = high degree of attention.
- Attention = TIME
- Attention = Time = Mindshare
It’s a Matter of Trust
- Once you have permission and attention , you have the opportunity to earn trust...
- ...and earn it you must!
- Trust is difficult to win...
- ...and easy to lose!
- Trust =
- Greater Permission
- More Attention
- More
Leveraging PAT
- PAT takes time.
- Permission is given in exchange for value—you must provide value .
- Attention is given in proportion to value.
- Overselling or selling out = loss of trust
Review
- Provide value to get permission.
- Permission gives you attention, value keeps it.
- Attention leads to trust, and trust leads to conversion.