E-marketing in Russian social media

E-marketing in russian social media Natalia Koroleva for Suomen matkailuorganisaatioiden yhdistys – Suoma ry September 2010

E-marketing ?..

...ACHIEVING YOUR
MARKETING GOALS

BRAND AWARENESS
INFORMING
ATTRACTING CUSTOMERS
MAINTAINING PUBLIC IMAGE
INCREASING SALES
EMOTIONAL CONTACT

1,5 billions Internet users in the World 50 000 000 Russian Internet users

Every 7 th
Internet-user
read
blogs of others

18 000 000 internet-blogs in Russian

Russia holds
the 1 st place
in the World
in involvment
in social networks

Every day 200 .000 new posts about 1 000 000 tweets (in Twitter.com) about 7 000 new blogs 450 000 comments on Liveinternet.ru и Livejournal.com There are more than 500 000 000 posts in Russian-language blogs

Why is it important for your business?

How do you use Internet? 70,8% internet users READ blogs 27,7% internet users OWN blogs

Some statistics 34% writes in blogs about their impressions on products and brands 32% believes bloggers, who writes about products and brands 55% believes people with detailed blog's profile

Russian top sites Livejournal.com Блоги@mail.ru http://blogs.mail.ru/ Liveinternet.ru Diary.ru Ya.ru Привет.ру http://blogs.privet.ru/ Blogger.com Youtube.com Rutube.ru Moikrug.ru Vkontakte.ru

Topics valuable for Russian tourists Travel stories ,travel photos Advises for travelers Hard advertising Geografical leader - Ukraine

Monitoring
How do you know that you are mentioned in blogs ?

Query language
Туризм
Туризм & Финляндия
Финляндия (туризм | путешествие | поездка ) - Хельсинки

Blog search in russian http://blogs.yandex.ru/ http://blogsearch.google.com/

''Отпуск в Финляндии''

For comparison

Success stories

Canada invites you! Ролик на Youtube Смотрим видео

32000 views in 2 months
And more!

How do they do it? Тhe Canadian Tourism Commission has launched interactive murals to inspire Americans to book a Canadian vacation. The Canadian Tourism Commission can be found on the following social channels: Facebook - http://facebook.com/keepexploring Twitter - http://twitter.com/keep_exploring And website : http://www.canada.travel

14 594 ''Like'' on the Facebook

2301 followers on Twitter

Cheaptrip

How do they do it?

Cheaptrip on Twitter

Results QUEUES FOR TICKETS AT 4 OFFICES IN MOSCOW 45908 участников сообщества в Livejournal.com 2200 followers on Twitter INTERNET PROMOTION ONLY!

How do you get recognized?
FREE ways to get promoted
over Internet

Social bookmarks
Social notes
in Internet

Web 2.0
News -
Post &
Vote

Social news
smi2.ru
news2.ru
newsland.ru
vkurse.ru

Social objects
attract millions

Social objects

Inspired by Iceland

Results
800 000 views on Vimeo
500 000 views on official website
On the TOP of Facebook during a week
2 000 000 tweets on Twitter

5 steps to social media Start with monitoring Get involved in dialog Define the strategy Create your blog Generate content and social objects Promote

Feel free to ask any questions .
Natalia Koroleva
cell.:+7 905 546 11 53
e-mail: [email_address]
skype: shokopay
www: Remarkable.ru
Thank you
for your attention!

E-marketing in Russian social media

by Редкая марка on Sep 19, 2010

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