Social Media For Goverment

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+ Kevin West 2 months ago
It is great to see inovation being brought to an organization with so much structure. Social is not something of the future, it is here and we need to get a hold of it.
Ralph, this presentation and the one you gave us in Ottawa were great, looking forward to getting the project off the ground.

Kevin
+ joetea48 2 months ago
Any comms shop that can bring social media to a security-conscious, hierarchical organization like DND and make it work is worthy of high commendation. And Ralph you made an excellent presentation as well. Joe Troxler
+ joetea48 2 months ago
Any comms shop that can bring social media to a security-conscious, hierarchical organization like DND and make it work is worthy of high commendation.

And Ralph you made an excellent presentation as well.

Joe Troxler

11:30 a.m. How To Develop A Collaborative Network Within A Hierarchical Environment: Steps And Strategies To Get Your Own Social Media Project Off The Ground
The aim of the Canadian Forces Aerospace Warfare Center (CFAWC) is to be recognized as the Canadian Centre of Excellence for Aerospace Power by acting as a catalyst for Aerospace Power development and as a steward for Aerospace Power knowledge.
The present network system that supports the CFAWC activities was originally designed as an administrative network to facilitate email and basic Web 1.0. The network was never envisioned to be a collaborative or knowledge management tool that the CFAWC now requires to conduct its assigned role.
This has caused the CFAWC to develop a very linear knowledge capture system centered on small teams. There has been no exploitation of the power of social media or understanding of the collaborative culture that underpins Web 2.0 and social media. To achieve this fundamental shift in work, the CFAWC needed to start with a blank sheet of paper and discard their preconceived notions of hierarchical information flow.
The CFAWC will foster collaboration, speed up the retrieval of knowledge and simplify the process of recording information while encouraging conversations and social networking. This presentation will detail the path to change with the CFAWC, from being 'knowledge scribes to knowledge herders.'
Specifically, this session will help your organization:
Seed the desire to setup a collaborative knowledge network
Outline the steps and strategies taken to convince senior leaders
Find a project that can be used to trial social media tools
Resolve problems with implementing new procedures into a heavy-tasked and workforce-challenged organization
Shape and manage expectations (the instant success expectation)
Understand cultural impediments and develop strategies to combat the resistance to social media that exists within your organization
Ralph Mercer, Canadian Forces Aerospace Warfare Center Chief Warrant OfficerCANADIAN FORCES AEROSPACE WARFARE CENTER

32 yrs
Lots of Stops along the Way
Long time Internet User
Sent back to school
Postoffice@
@ralphmercer

Caused develop of dept info silos
As admin network
Not really searchable
Never envisioned as a collaborative net
Produced enviro of knowledge scribes not knowledge herders
Walled closed secure

Org want: something other than curiosity
Influencer: competition, respected leaders
Eff, effec: better product, quality,
Time People: savings, free them to think
ROI: innovation, ideas, investment
Champion: access to board room, exec committees, budget talks

All fronts: loose momentum, enthusiasm, silo keepers wear you down
Pick a project: small scalable quick hit winnable, bright light
Relevant: must scalable to your orgs mission, show success that can translate
Create the buzz: honest realistic but buzz none the less, build a tribe (seth godin)
Let success fuel next: make it desirable to other departments

Anticipate: proactive problem solving,
Get a champion: give them the right weapons, don’t hype them,
Mistakes happen: tell them this, must for ideas and you to grow, learn move on quickly have a solution
Don’t make them think: dirt simple to use and learn, come with a plan and solution
Research: in your field, other fields, everyone who knows ask ask ask

Perceptions: exceptions form in receivers mind both +-
SM enables: tbs of SM makes it easier for people
Clear goal: map stages and goal what success entails measurable
Vogons: bureaucracy is man made and was written by us “columbus egg and kobayashi maru”
Adapt: self correcting, adjust aim, learn from mistakes
Perception
Clear goals
Stay Positive Adaptable
Social Media Enables
Don’t let Vogon’s win

Import: not google or apple, your culture must come from within..build on success, promote good fix bad
Culture trumps: not matter how innovative you make it, you can’t make them use it
Middle managers: everything flows through them up and down
Early adopters: someone is using it already find them and use them
Give up power to gain influence:
Small battles: maintain enthusiasm, carry inertia,

Be honest, lie or gloss to mentor and they’ll drop you like the plague
Has to fit the bigger picture
Has to benefit more than you//section must benefit Company
Clear measurable plan
Identify problem and provide a solution
ROI3

Consistency
Transparency
Talk about something other than your message/yourself
Reach out
Don’t hog conversation

How to identify a senior management champion and work with them to get organizational buy in
What are key best practices in social media governance?
What are some tips for navigating the challenges of balancing the need for approvals with the need to respond quickly and stay current?
The technology seems complicated i.e. downloading videos, photos, etc. What is a good source i.e. is there anything like a social media for dummies too
Reward collaboration
Social media is the lever people are the force
Culture of curiosity
Mainstream the underground
Self policing

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Social Media For Goverment - Presentation Transcript

Social Media for Government Developing Social Media in a Hierarchical Environment
A Quick Bio 32 years in Military Lots of Stops along the way Long time internet user Internet Culture Sent back to school @ralphmercer Postofﬁce@
Existing Network Not really searchable Never envisioned as a collaborative Network Culture of knowledge Silos Knowledge scribes not Knowledge herders
The Journey Seed the desire Pick your Project Strategies Shape and Manage expectations Understand the Culture Finding a Champion Best Practices
Seed the Desire Create the Buzz Inﬂuencers ROI3 Beneﬁt to larger picture Let your internal voice be heard Solve real problems with Social Media
Pick your Project Small Scalable Relevant Focused Measurable Make it fun
Strategies Anticipate Personalize the medium Don’t make them Think Who else is doing this Concentrate on those who want to change Show rather than tell
Shape and Manage Expectations Clear measurable Goals Be adaptable Perceptions SM is a tool, people have the opposable thumbs Don’t let Vogons win Not a Fad it’s a V Communications tool
Understanding the Culture Culture trumps Innovation Give up Control to gain Inﬂuence Find early Adopters Middle Managers are the Key Can’t import Culture
Finding a Champion It’s their rep on the line Bigger picture Clear measurable plan Identify problem and provide solution Operate within the rules
Best Practices Consistency Transparency Broaden your conversation Reach out Listen Constructive corrections Risk doesn’t go away if not engaged in the comms space
Summing up How are people networking now Mainstream the Underground Allow the internal voice to be heard Culture of Curiosity Make it dirt simple Social Media is the lever but people are the force Risk doesn’t go away if not engaged Help people don’t tell people Make it OK to learn again
Questions
Vogon Vogons are one of the most unpleasant races in the galaxy. Not actually evil, but bad-tempered, bureaucratic, officious and callous. They wouldn't even lift a finger to save their own grandmothers from the Ravenous Bugblatter Beast of Traal without orders signed in triplicate, sent in, sent back, queried, lost, found, subjected to public inquiry, lost again, and finally buried in soft peat for three months and recycled as firelighters. HitchHikers Guide to the Galaxy B