Print advertisement


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Print Advertisement part of the Q1. in media evaluation

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Print advertisement

  1. 1. Print advertisement<br />Rhiannon Lewis<br />
  2. 2. To see if our media product: print advert, uses or develops the codes and conventions of real media products I looked at the list of codes and conventions I noted down at the start of creating the piece and compared them with our product to see if it does use or develop the codes and conventions of real media products.<br />Codes and conventions of print advertisement;-Branded -Grabs the audiences attention -Enigmatic -Image represents the programme -Usually shows main characters -Usually has one central image -Simple graphics -Limited use of words. -Channel logo is used -Time and date is shown<br />Rhiannon Lewis<br />
  3. 3. As our documentary will be shown on Channel 4 to create the print advert as a group we looked at ‘Channel 4 Identity Style Guide’ <br />( found at see how to create a print advert that looks like a Channel 4 one.<br />Rhiannon Lewis<br />
  4. 4. To show evidence from the compare list of codes and conventions of a print advert alongside the Channel 4 Identity Style Guide I will cropped print screens from our print advert and editing shown below.<br />Rhiannon Lewis<br />
  5. 5. Code and convention;-Channel logo is used <br />Rhiannon Lewis<br />We have used the logo on the poster to show what channel the documentary is on which is Channel 4 as the logo is an identity the audience would know what channel it is without use of the channel name itself.<br />
  6. 6. Rhiannon Lewis<br />On the first ticket the logo is bottom right but when we created the poster the logo moved to just short of centre right.<br />
  7. 7. Code and convention;-Branded <br />Rhiannon Lewis<br />We have used Channel 4 proudly presents on the top of the ticket as it is meant to be representative of a gig ticket. We have used Channel 4 for the name which is one the correct titles stated on the ‘Channel 4 Identity Style Guide’ .<br />
  8. 8. Code and convention;-Time and date is shown<br />Rhiannon Lewis<br />We have presented the time and date in three formats; two main and one minor. The minor one being 09 may 2011. The other times and dates are Fri 09 May 2011 and 9th May 9:00pm. Both of the main formats fit in with the ‘Channel 4 Identity Style Guide’ combinations. <br />
  9. 9. Codes and conventions;-Simple graphics -Limited use of words. <br />Rhiannon Lewis<br />On the main poster text we have used limited words being the programme title, slogan plus the time and date. The only graphics would be the boxes around the text and the Channel 4 logo. The image has more text as it is representative of a gig ticket and only has essential text such as venue, price, time & date and the artist, in our case the artist being the programme.<br />
  10. 10. Codes and conventions;-Grabs the audiences attention -Enigmatic -Image represents the programme -Usually shows main characters <br />Rhiannon Lewis<br />Examples of Channel 4/E4 print adverts<br />
  11. 11. Rhiannon Lewis<br />Things in common with our poster and a Channel 4 one: <br /><ul><li>logo centre right
  12. 12. Limited use of main text
  13. 13. Contrasting colour text and box
  14. 14. Text in a box and shape of box
  15. 15. Main representative image
  16. 16. Slogan
  17. 17. Programme name
  18. 18. Time & date</li>