Relayware B2B Collaboration and Multi-Channel Communication
 

Relayware B2B Collaboration and Multi-Channel Communication

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Presentation discussing the challenges faced by organizations in executing an indirect channel sales and marketing strategy and demonstrates how Relayware provides comprehensive collaboration, ...

Presentation discussing the challenges faced by organizations in executing an indirect channel sales and marketing strategy and demonstrates how Relayware provides comprehensive collaboration, multi-channel communication, sales, marketing and program automation to help maximize performance.

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  • When we first engage with many of our customers they tell us they need many things (list)All of these things are, in isolation very useful and important requirements and they certainly be the solution to a pressing need the customer has on a given day. But as we shall see in a moment, most of these things amount to little more than a short term tactical fix and none of them address the strategic need that you all have – to…
  • Facilitate a strategy for engaging with your indirect channels throughout the relationship lifecycle and in a holistic fashion. Many of our customers have a strategy that encompasses all of these phases. But many don’t and unfortunately executing the bits of a strategy that you like or that are simply easy to do most often dooms the strategy to failure.For example, one of our larger customers has tens of thousands of active partners. But they don’t utilize Relayware effectively to onboard them, train them or communicate with them regularly and they rarely update the content on their portal. So not surprisingly, no matter how good their deal registration or rebate program may be – their portal traffic is disappointing as is partner engagement in general. It can be fixed easily, but only by executing the strategy properly and using the technology as it was intended. In this instance the old saying “if a jobs worth doing, its worth doing well” were never more resonant!
  • Part of the challenge I think is that many vendors still envisage themselves at the top of a “food chain” rather than as members of a complex ecosystem.The ecosystem is more sophisticated than ever before and the customer – your customer is at the center of it – not at the end of a supply or value chain.Successful companies recognize their place and understand how to play their role in the ecosystem by [ HIT THE BUTTON ] ensuring that they communicate with and collaborate with other constituents and encourage them to do the same.I spend a lot of my time talking to customers out there in the market who are struggling to move the needle with their indirect channels and without exception they are the same companies who are adopting out-datedchannel management and engagement strategies that belong in the 90’s
  • Out-dated strategies would be a problem if nothing else was changing. But we are experiencing an unprecedented period of change in the way people choose to communicate.Social networking and communication is taking over. It wont replace email, portals and other communication and collaboration mediums altogether but it is and will continue to displace them significantly.
  • Just as mobile devices are and will continue to displace fixed devices for access to information. And as they do they enable access to information for business people well beyond the confines of the working day.
  • And when business people use those mobile devices, they are increasingly less inclined to browse the web for access to information instead preferring to use purpose built tools or apps to do it. So if your strategy for communicating with your channel is based on email and portals alone, you should be getting nervous by now…
  • Collaboration is not a new concept clearly and in recent years a plethora of enterprise collaboration apps have appeared – Jive, Chatter, Yammer, Telligent among others. And there’s no shortage of analysts extolling the virtues of collaboration within and beyond the enterprise. Sadly enterprise collaboration apps don’t work well if at all outside your own company. But the need cannot be ignored and neither can the potential benefits.
  • Your ecosystem are not only party to these changes – they themselves are driving them with your customers. So its not surprising that their expectations and needs call for social interaction, mobile communication and collaboration across the enterprise facilitated by you, the vendor.There are huge risks for companies who fail to anticipate and respond to these changes. But for thought leaders like Relayware customers, the opportunity to gain competitive advantage is equally huge.

Relayware B2B Collaboration and Multi-Channel Communication Relayware B2B Collaboration and Multi-Channel Communication Document Transcript

  • Presented by: © Relayware, Inc. All Rights Reserved 2013 Relayware External Social Collaboration and Multi-Channel Communication For Demand-Side Ecosystems Relayware Sales and Marketing Collaborate beyond the enterprise
  • Agenda • Introduction to Relayware • Customer Needs • The Relayware Product – Collaboration – Communication – Automation • Pricing and Timescales • Further Reading • Product Screenshots • Evolution of Business Collaboration
  • Relayware • Relayware is a Cloud services provider specializing in B2B collaboration and multi- channel communication solutions • We provide SaaS that delivers sustained revenue growth and increased profitability for companies with indirect sales channels
  • Our Customers
  • Presented by: © Relayware, Inc. All Rights Reserved 2013 Customer Needs The Case for A holistic Solution to Business Collaboration
  • Some Customers Have Tactical Needs I need to pass leads to my resellers… I need a partner portal… I need to automate my MDF program… I need a deal reg system… I need to send emails to my channel…
  • Others, More Strategic I need to execute a holistic multi- channel communication strategy… I need to implement a channel enablement strategy… I need to recruit the right channel to address my target markets… I need to collaborate with my channel ecosystem… I need to maximize channel performance throughout the lifecycle…
  • Strategies Need to be Executed Holistically Select and Segmentation Recruitment and Induction Training and Enablement Motivate and Incentivize Collaborate and communicate Service and Support Manage and Optimize Performance The lifecycle of an indirect channel is more complex to manage than a direct customer lifecycle. Partners need nurturing and assistance at every stage of the cycle, to build mindshare, knowledge, skills and loyalty . Failure to deliver at any one stage of the cycle will lead to lack of performance, loss of interest and loss of revenue 1. Selection and Segmentation: Selecting suitable channels, profiling and segmentation aligned with go-to- market strategy. 2. Recruitment and Induction: Recruit with compelling strategy, program and benefits. Nurture through formative period to gain trust and build knowledge. 3. Training and Enablement: Develop skills and competencies to meet the needs of your mutual customers. Provide the tools they needs to sell, market and support your products. 4. Motivation and Incentivization: Give them the encouragement to sell and market your products to the exclusion of your competitors and alongside those of your allies 5. Collaborate: Work as a team on demand generation, lead qualification and closing deals. 6. Service and Support: Provide 24x7 access to the information, tools and resources they need to do what is expected of them while being as autonomous as possible. 7. Optimize performance: Set shared goals and report on and analyze results constantly. Modify your strategy and program to optimize performance and then begin the cycle again! Communicate
  • …and the ways in which we communicate are changing too: • New media replaces or complements old media • Conventional marketing and advertising mediums are in decline • Interactive, social, community discussion displaces one-to-one and one-to-many push communication • Mobile devices displace fixed devices • Opt-in replaces opt-out • Multi-channel communications are essential in order to address your audiences communication preferences People are Changing Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2013
  • So is Indirect Channel Marketing Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2013 Direct Mail eMail Blasts Telemarketing Newsletters Leads MDF Incentives Training Programs Portals Instant Messages Social Updates Activity Streams Web and Mobile Apps Collaborative Selling Collaborative Marketing Collaborative Learning Collaborative Support Gameification PROGRAMS COLLABORATION
  • Your Ecosystem The “Channel” is Now an Ecosystem Success is Dependent Upon Facilitating and Executing Effective Collaboration and Communication
  • Presented by: © Relayware, Inc. All Rights Reserved 2013 The Relayware Product B2B Collaboration and Multi-Channel Communication
  • 13 Beyond the Enterprise Relayware Unified Collaboration Platform Application Suite Integrated Platform Content Management Reporting & Analytics Data Management Workflow Service and Support Marketing TrainingSales Groups Collaborative Applications Multi-Channel Communications Portal Social Mobile Web AppEmail Messaging Enterprise Systems Integration Database Indicates functionality in development
  • Relayware Competitive Positioning 14 Communication Collaboration Extra-Enterprise Intra-Enterprise INTRA ENTERPRISE COLLABORATIONCRM AND SALES AUTOMATION MARKETING AUTOMATION EXTRA-ENTERPRISE COLLABORATION
  • Business Ecosystem Relayware Meets and Exceeds the Needs of the Market No other solution so Comprehensively Facilitates and Executes Effective Collaboration and Communication • Single fully integrated system • Facilitates collaboration with and across the ecosystem • Enables multi-channel communication including social and mobile • Automates collaborative: • Sales • Marketing • Learning • Support • Provides comprehensive reporting and analytics • Integrates with any other enterprise system via a published API
  • Field Service Technician Installation Engineer Marketing Executive Sales Executive Value-Added IT Reseller Commercial Insurance Broker Renewable Energy Solutions System Integrator “I can collaborate with the vendor’s own sales teams on deals and register opportunities, apply for special pricing and manage my pipeline on my phone. All the information I need streams to my iPad and we even networked with another reseller in Japan to win a major international project!” “It’s made a huge difference to get well-qualified leads that match our customer profile exactly. They’re delivered hot right to my inbox and smartphone so we can quickly follow up and get an agent engaged. Now I know what, when and how our insurer is marketing and have access to great joint- marketing toolkits online!” “When I’m on site doing an installation, it really helps to access ‘how-to’ video footage and to download detailed technical documentation on my iPad. But what I really like is being able to chat with vendor support staff and exchange photo’s and video clips when I get stuck!” “I can prepare for a service call by getting trained on the systems I’m repairing in my car beforehand then download the schematics. If I encounter a challenge onsite, I can post a question to one of my groups on my tablet and within minutes, I get a bunch of crowdsourced solutions from around the world!” Relayware enables individuals from your demand-side ecosystem to collaborate like they’re members of your own team wherever they are and whatever they’re role. Relayware Use Cases
  • Presented by: © Relayware, Inc. All Rights Reserved 2013 Relayware Editions Conveniently Packages for Every Need
  • Relayware Editions An Edition of Relayware for Every Company and Their Indirect Channel • Whether you need an out-of-the-box, rapid-to-implement solution designed to automate best practice. • Or whether you need tight integration with your CRM system and the flexibility to customize. • Or whether you need a global solution designed to cater for tens of thousands of indirect channel organizations with different needs in every country. There is a Relayware Edition for you and your business. Click Here > We have packaged Relayware into three easy-to-purchase Editions comprising the broadest range of B2B collaboration and multi-channel communication features to suit every need and every budget.
  • Sales Automation 19Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2012
  • Marketing Automation 7/22/2013 20Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2012
  • Collaboration 21Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2012
  • Communication 7/22/2013 22Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2012
  • Program Automation 7/22/2013 23Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2012
  • Integration 24Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2012
  • Presented by: © Relayware, Inc. All Rights Reserved 2013 Sales Automation Made Easy with Relayware
  •  Relayware provides a comprehensive sales force automation (SFA) suite for use by account managers, sales management and other members of the team who need to access and modify partner records, view contact information and contact histories, assign and action tasks, engage in joint business planning and much more.
  • Joint Business & Account Planning  Relayware features interactive partner business planning. Business plans can be created in the Relayware database rather than as attached documents and this facilitates effective management and reporting. Business plans can then be shared via the Portal to allow partner primary contacts to view and also edit the plans thus supporting full collaboration on plan creation and execution.
  •  Relayware facilitates the capture, profiling, qualification, distribution-to-sales and tracking of your sales leads via portal or mobile. Additionally, it supports the use of the portals or mobile for online registration and deal management. The pipeline management tools support tracking for leads, deals and license renewals though the sales cycle.
  • Relayware Mobile  Relayware includes a powerful mobile app enabling you to collaborate and is joint sales activities whenever and wherever you like. Relayware mobile delivers live updates via an activity stream, news, sales leads and even allows deal registration on the move The app also delivers streaming multi- media sales and other training and access to rich media libraries containing product catalogs, collateral, presentations and videos. Everything a channel sales person needs right there in their pocket!
  • Custom Reporting and Channel Analytics  Relayware enables users to create their own custom reports from any data held within the Relayware database to report on their sales pipelines, forecasts and channel effectiveness. This feature offers full drag and drop to design listings and charts and size multiple reports to appear on one page to form a dashboard. Reports can be time- scheduled and shared and all reports and dashboards can be displayed in both the internal UI for internal users and on the Portal for intermediary use.
  • Presented by: © Relayware, Inc. All Rights Reserved 2013 Marketing Automation Made Easy with Relayware
  •  Relayware manages inbound and outbound web, email, social, phone and paper based campaigns for intermediaries and customers alike. It dynamically delivers targeted information to predefined campaign lists and measures the results so that future actions can be modified accordingly. Relayware reduces the costs of communicating with your indirect channel by making it easier to define and execute connected communication with targeted audiences. It provides the functionality to measure campaign results so that future campaigns can be more effective.
  •  Relayware facilitates the capture, profiling, qualification, distribution-to-sales and tracking of your sales leads via portal or mobile. Additionally, it supports the use of the portals or mobile for online registration and deal management. In its forthcoming release it will also feature lead scoring and the automation of lead nurturing before passing through to sales.
  •  Relayware allows your users to design, create and publish content to you integrated portal using the platform’s powerful CMS and file libraries. It supports multi- lingual, multi-country rollout of content managed by a powerful content publishing workflow. It also provides an extensible library of RelayTags which allow Relayware function- -ality to be easily extended out to partner portal users. Relayware Portals leverage the integrated database and so give selective, profile-dependent access to content and tools based on business rules and user profile data. The Relayware CMS supports multiple concurrent sites and hence is capable of managing portals, micro sites, campaign landing pages and even your corporate website simultaneously. Content & Portal Management
  • Relayware Mobile 35  Relayware includes a powerful mobile app enabling you to collaborate and communicate with your indirect channel personnel whenever and wherever you want to. Custom-branded for every Relayware customer, the app is designed for iOS and Android and is available for free download from the respective stores or from your portal. It features news feeds, activity streams, opportunity management and multimedia training with new features added frequently.
  •  Relayware facilitates end-customer searches of your database from a remote website using multiple criteria such as geographical proximity, product and market specialization to match the right partner with the customer’s needs.  Relayware Connect enables partners to network and locate contacts and companies with which to partner on opportunities and projects using multiple search criteria.
  •  Relayware streamlines the processes involved in managing event invitations, registration and logistics. It makes light work of invitation-only events or public events, ranging from training courses and seminars through to complex multi-day conferences with a requirement for the management of travel, accommodation and catering. Relayware also supports multiple payment methods for chargeable events.
  • Custom Reporting and Channel Analytics  Relayware enables users to create their own custom reports from any data held within the Relayware database to report on their campaign effectiveness. This feature offers full drag and drop to design listings and charts and size multiple reports to appear on one page to form a dashboard. Reports can be time-scheduled and shared and all reports and dashboards can be displayed in both the internal UI for internal users and on the Portal for intermediary use.
  • Presented by: © Relayware, Inc. All Rights Reserved 2013 Program Automation Made Easy with Relayware
  • Recruitment, Registration & Onboarding  Relayware provides the means for your intermediaries to register online to join your programs or gain portal access through the submission of profile data. Registrations are then directed through an approval workflow for review and approval by internal staff whilst intermediaries receive automated communications advising them of their status, usernames and passwords. Contracts can be electronically signed as part of the process
  •  Relayware manages your entire channel training and development program. From registration and curriculum alignment to the delivery of rich media training content to the testing, certification and tracking of individual training attendance and performance. Relayware serves to ensure that your channel is always up-to- speed with the latest developments and empowered to sell.
  •  Relayware manages the back office processes associated with the accrual and crediting of MDF (market development funds) and rebates. It also manages MDF or co-op budgets and facilitates automated or semi-automated accruals, fund allocation, claiming and approvals, via the portal with full reporting and ROI tracking.
  •  Relayware provides you with the means to define and execute a broad range of loyalty and incentive programs. It supports all programs based upon points accrual derived from sales data or other sources and allows partners to claim then redeem points in a variety of ways in exchange for goods, vouchers, marketing services or other benefits. With full approval workflow it allows you to stay in control of claims and redemptions.
  • Custom Reporting and Channel Analytics  Relayware enables users to create their own custom reports from any data held within the Relayware database to report on the effectiveness of their programs . This feature offers full drag and drop to design listings and charts and size multiple reports to appear on one page to form a dashboard. Reports can be time-scheduled and shared and all reports and dashboards can be displayed in both the internal UI for internal users and on the Portal for intermediary use.
  • Presented by: © Relayware, Inc. All Rights Reserved 2013 Collaboration Made Easy with Relayware
  • Sales Collaboration  Relayware provides a broad range of features designed to facilitate active collaboration in sales activities. These include interactive profiling, registration and onboarding, joint business planning, sales training, SPIFF’s, lead and opportunity management, deal registration, pipeline building and forecasting and much more. All features are supported online or via a mobile app.
  • Marketing Collaboration  Relayware provides a broad range of features designed to facilitate active collaboration in joint marketing. These include joint campaign management, co-op and co-funded marketing programs, demand generation, lead passing and sharing plus the provision of rich media marketing resources. All features are supported online or via a mobile app.
  • Communities  Relayware will feature the next generation in community collaboration and interaction in Spring 2013. Forums are history. Relayware will include support for communities, groups, sub- groups and discussions. Social features including Follow, Like, Share and Comment will be offered and all interaction will trigger live updates. The communities feature will be fully supported on Relayware portals and Relayware Mobile.
  • Crowdsourcing and Community-Owned Knowledge Bases  Relayware brings social networking to research and in our latest release, surveys and polls are replaced by full crowd- sourcing enabling companies and indirect channel employees to start discussion topics including the provision for community knowledge- sharing, Q&A, surveys and voting. The crowdsourcing feature is fully supported on Relayware portals.
  • Presented by: © Relayware, Inc. All Rights Reserved 2013 Multi-Channel Communication Made Easy with Relayware
  • eMail
  • Portal
  • Messaging
  • Social
  • Mobile
  • Presented by: © Relayware, Inc. All Rights Reserved 2013 Integration Made Easy with Relayware
  •  Relayware is fully integrated with the leading social networking sites and tools enabling easy and seamless registration, login and self-profiling. LinkedIn profiles can be viewed from the internal dashboard and communications can be sent from Communications Manager through your and their social network accounts.
  •  Relayware provides a ready-made solution for exchanging sales lead, opportunity and deal registration data seamlessly between Relayware and Salesforce CRM software ensuring that both systems always have the latest information while facilitating easy and efficient sales collaboration with your intermediaries. Of course as well as integrating with Salesforce, Relayware have substantial experience in integrating with many other enterprise applications too.
  •  Relayware provides an open, fully documented REST webservice API enabling customers to integrate a wide variety of other enterprise applications and data sources with Relayware either directly or via middleware. Integration ensures that your data is synchronized in near real-time but there are many other ways of ensuring that data gets into or out of Relayware that don’t involve full integration. Ask your Relayware sales or support contact for more information.
  • Relayware License Pricing • Relayware is SaaS • Single subscription fee per month includes: – User fees – Hosting – System maintenance – Standard support* • No user fees for partner access • Monthly fees range from: – $4,000 for Standard Edition – $8,000 for Professional Edition – $12,000 for Enterprise Edition – Including unlimited portal and mobile access • Integration and customization pricing on request * Enhanced support services available on request
  • Relayware Implementation Pricing • Standard deployment for as little as $14,000 • Custom Portal Design from $5,000 • Portal deployment to your design for as little as $3,000 • Full CRM integration from $20,000 • A broad spectrum of configuration, customization, training and administration services available. Pricing on request.
  • Relayware Timescales • Relayware Standard Edition with portal can be deployed in 3-6 weeks • Relayware Professional Edition with portal and a standard integration can be deployed in < 12 weeks • Phased deployments can be undertaken: – By country – By region – By module • Unmatched flexibility, unmatched time-to-market
  • Relayware Summary • Leading B2B collaboration and multi-channel communication solution provider worldwide • Unparalleled customer portfolio • Deployed globally • Enterprise-class SaaS • Integrates with leading CRM and other enterprise systems • Most comprehensive range of features • Most cost effective commercial model • Rapid deployment times • Rapid return on investment
  • Presented by: © Relayware, Inc. All Rights Reserved 2013 Backup Slides And Supporting Information
  • Presented by: © Relayware, Inc. All Rights Reserved 2013 Product Screenshots With a Variety of Use Cases
  • Firing Up Relayware Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2013 PRIVATE & CONFIDENTIAL
  • Firing Up the Portal Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2013 PRIVATE & CONFIDENTIAL
  • Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2013 PRIVATE & CONFIDENTIAL …and the Mobile App
  • Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2013 PRIVATE & CONFIDENTIAL Fully Customizable to Match Your Corporate Branding
  • Creating a Campaign Landing Page Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2013 PRIVATE & CONFIDENTIAL
  • Creating / Using a Campaign Distribution List Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2013 PRIVATE & CONFIDENTIAL
  • Creating and Dispatching a Campaign Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2013 PRIVATE & CONFIDENTIAL
  • Live IM Communication Feeds to Portal-Based Activity Streams Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2013 PRIVATE & CONFIDENTIAL
  • Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2013 PRIVATE & CONFIDENTIAL Activity Streams on the Mobile App
  • Collaborating on Sales Opportunities Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2013 PRIVATE & CONFIDENTIAL
  • Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2013 PRIVATE & CONFIDENTIAL Sales Opportunity Pipeline on the Mobile App
  • Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2013 PRIVATE & CONFIDENTIAL Deal Registration & Opportunity Management on the Mobile App
  • Viewing and Rating Products in the Catalog Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2013 PRIVATE & CONFIDENTIAL
  • Acquiring Marketing Materials from the Store Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2013 PRIVATE & CONFIDENTIAL
  • Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2013 PRIVATE & CONFIDENTIAL Media Library on the Mobile App
  • Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2013 PRIVATE & CONFIDENTIAL Printable, Emailable Media on the Mobile App
  • Taking a Multimedia Training Course Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2013 PRIVATE & CONFIDENTIAL
  • Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2013 PRIVATE & CONFIDENTIAL Training Programs on the Mobile App
  • Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2013 PRIVATE & CONFIDENTIAL Multi-Media Training Course Delivery on the Mobile App
  • Building a Customer Quote Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2013 PRIVATE & CONFIDENTIAL
  • Establishing Social Network Connections Across the Ecosystem Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2013 PRIVATE & CONFIDENTIAL
  • Engaging in Collaborative Group Discussions Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2013 PRIVATE & CONFIDENTIAL
  • Soliciting Crowdsourced Feedback Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2013 PRIVATE & CONFIDENTIAL
  • Measuring Collaborative Engagement Using Custom Dashboards Collaborate beyond the enterprise.™ © Relayware, Inc. All Rights Reserved 2013 PRIVATE & CONFIDENTIAL
  • Presented by: © Relayware, Inc. All Rights Reserved 2013 The Evolution of Business Collaboration & Communication Driving Technological and Behavioral Change
  • Social Becomes Major Player in Information Access and Communications Social Grows, Portals Still Important but in Decline Social Grows, eMail Still Important but in Decline
  • Mobile Takes Over from Fixed Devices Mobile Dominates Broadband Access Mobile Delivers 24x7 Broadband Access
  • Mobile App Takes Over from Mobile Web Apps Become the Preferred Means of Accessing Data
  • Collaboration Drives Productivity Within & Beyond the Enterprise Improved Communication and Collaboration Through Social Technologies Could Raise Productivity by 20 to 25% Business Adoption Lags Consumer But is Growing Rapidly
  • The Expectations and Needs of Business Ecosystems are Changing Rapidly • Social Networking has fundamentally changed the way that people communicate, both in their personal life and also in a business context • People choose which communities to participate in according to relevance, and shun those which lack engagement or interest • One-to-one email communications are losing ground to many-to-many multi-channel communications, tailored to the recipients’ preferences • The rapid adoption of mobile internet devices (smartphones and tablets) have led to an expectation of being always on, always connected • Speed of response, combined with excellent data and relevant information to hand, provide business advantage • Businesses need to create an environment to connect with and respond to their stakeholders, wherever they are, at whatever time • Social behaviour in the consumer arena is strongly influencing enterprise apps • Businesses are recognising the value of harnessing people to work collaboratively, regardless of physical location, not only with internal employees but within their entire stakeholder community (customers, partners) • People expect to contribute in conversations within a like-minded community, not to be a passive receiver of messages via broadcast media or other push communications tools Social Mobile Collaboration Companies which rely on indirect channels to sell their products and services have the most to lose by failing to adapt and the most to gain by adapting because their collaborative community exists beyond the enterprise