SAIF WC Workshop 281011

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This is a presentation delivered by Colin Habberton to the Western Cape branch of the South African Institute of Fundraisers in October 2011. It covers the topics of Online Fundraising, Social Media …

This is a presentation delivered by Colin Habberton to the Western Cape branch of the South African Institute of Fundraisers in October 2011. It covers the topics of Online Fundraising, Social Media and a number of case studies from the GivenGain fundraising platform.

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  • 1. Fundraising in the Digital Age The Hope, the Hype & the Highlights SAIF Western Cape Workshop River Club, Cape Town 28th October 2011© 2011 GivenGain Foundation. Private and Confidential
  • 2. Overview 1. The Hope 2. The Hype 3. The Highlights© 2011 GivenGain Foundation. Private and Confidential
  • 3. The Hope R£$€© 2011 GivenGain Foundation. Private and Confidential 3
  • 4. The Hope Estimates in: Online Donations in the USA  2001 = $550 Million 2007  2002 = $1.1 Billion 2006  2003 = $1.9 Billion 2005  2004 = $2.62 Billion 2004  2005= $4.53 Billion 2003  2006= $6.87 Billion 2002  2007 = $10.44 Billion 2001  2008 = $14.64 Billion 2000  2009 = $15.48 Billion 1999  2010 = $17.65 Billion $0 $2,000 $4,000 $6,000 $8,000 $10,000 $12,000 Source: tedhart.com and Harvard University Initiative on Social Enterprise US represents more than ½ the Global Online Philanthropic Market Globally translates to more than $34 billion in Online Donations and growing • The Internet provides solutions for this New World • No Boundaries to possible Donors • No Limits to the Potential© 2011 GivenGain Foundation. Private and Confidential 4
  • 5. The Hope • 3 million donors made a total of 6.5 million donations online. • Donations for the campaign totaled more than $770 million. • Of those 6.5 million donations, 6 million were $100 or less. • The average online donation was $80. • The average donor gave more than once.© 2011 GivenGain Foundation. Private and Confidential 5
  • 6. The Hype© 2011 GivenGain Foundation. Private and Confidential 6
  • 7. The Hype • Social Networks • The ‘Learning Age’ • 750 million users • 700 billion minutes • 300,000 Volunteers • 70 Languages • 1 Functional Language • Sharing x 130+ • ‘Followers’ • ‘Friends’© 2011 GivenGain Foundation. Private and Confidential 7
  • 8. The Hype© 2011 GivenGain Foundation. Private and Confidential 8
  • 9. The Highlights© 2011 GivenGain Foundation. Private and Confidential 9
  • 10. GivenGain: The Real United Kingdom Switzerland South Africa • Platform • Foundation • Support & Training – www.givengain.com – Global Credibility – Causes & Donors • Clients • Processing • Advisory Services – 490+ Causes – $49 million – Strategy – 1200+ Activists – 51 000 Donors – Campaigns • Sevenoaks, Kent • Villars, Vaud • Stellenbosch, WC© 2011 GivenGain Foundation. Private and Confidential 10
  • 11. GivenGain: The Virtual© 2011 GivenGain Foundation. Private and Confidential 11
  • 12. GivenGain: Causes© 2011 GivenGain Foundation. Private and Confidential 12
  • 13. GivenGain: The Process© 2011 GivenGain Foundation. Private and Confidential 13
  • 14. Case Study #1: The Cause© 2011 GivenGain Foundation. Private and Confidential 14
  • 15. Case Study #2: The Activist© 2011 GivenGain Foundation. Private and Confidential 15
  • 16. Case Study #3: The Corporate© 2011 GivenGain Foundation. Private and Confidential 16
  • 17. Case Study #4: The Institution© 2011 GivenGain Foundation. Private and Confidential 17
  • 18. Case Study #5: The Community© 2011 GivenGain Foundation. Private and Confidential 18
  • 19. Key to Success & Benefits • Executive Buy-In • Process Integration • Social Media Skills • Planning & Promotion • Creativity & Purpose • Stakeholder Engagement • Transparency of Purpose • Dynamic Communication • Real-time Commenting • ‘Crowdraising’© 2011 GivenGain Foundation. Private and Confidential 19
  • 20. One World. Zero Barriers.© 2011 GivenGain Foundation. Private and Confidential 20
  • 21. Fundraising in the Digital Age The Hope, the Hype & the Highlights Colin Habberton CEO, GivenGain Foundation South Africa c: +27 71 401 2434 e: colin@givengain.com t: @relatomics or find me on LinkedIn© 2011 GivenGain Foundation. Private and Confidential