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GivenGain: Social Fundraising Case Studies 2013
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GivenGain: Social Fundraising Case Studies 2013 GivenGain: Social Fundraising Case Studies 2013 Presentation Transcript

  • GIVENGAIN:Social FundraisingCase StudiesColin HabbertonGivenGain Foundationcolin@givengain.comQ2 2013
  • OverviewIntroduction• Platform Overview• Selected ClientsCase Studies• The Cause• The Crowd• The Campaign• The Individual• The CrazySummary Insights
  • The GivenGain Platform Summary
  • Selected Causes
  • Case Study: The CauseGreenPop & The ‘Treevolution’• 17,000+ Trees planted in 3 years• Community upliftment• Certificates & co-ordinates• African expansion: ZambiaKey Success Factors• Inspirational Creativity• Simple Message• Tangible Deliverables• Relevant & Real Impact
  • Case Study: The Crowd‘Youth Build 2011’• High School Class• Building a House• USD 15,000 goal• Buy a Brick CampaignKey Success Factors• Pester Power• Offline Partnerships• Cause Collaboration• Remarkable Effort
  • Case Study: The CampaignCANSA Shavathon• Cancer Awareness Campaign• USD 12 ‘for a Shave’• Multi-site/person events• 4 Teachers raised USD10,000Key Success Factors• Integrated campaign• Community engagement• Micro-donation driven• Public Awareness
  • Case Study: The VoiceEWT & Rhino Security• Rhino poaching• Progressive campaign• Rhino as the Activist• Replicated i.e. WWFKey Success Factors• Personalisation• Dynamic dialogue• Urgency of purpose• Concept extension
  • Case Study: The IndividualDoug Bailie (& Friends)• Small Cause, Big Results• Raised over USD 35,000• 56km in his 56th year• Personal appealKey Success Factors• Matched funding• Influence & affluence• Peer to Peer power• Global donor base
  • Case Study: The CrazyCHOC’s ‘Cows’• Children’s Cancer Cause• 300+ Fundraising Activists• Wear Cow suits in races• Over USD 150,000 in 100 daysKey Success Factors• Community of Activists• Accessibility of the Cause• Supported administration• Wild & Wacky
  • INSIGHTS: A SummaryStrategy• The Power in People• Transparency of Purpose• Mass Participation Events• Remarkable Creativity• Courage & IntentionExecution• Integrated Campaigns• Audience Segmentation• Multi-media Content Generation• Dynamic, Direct Dialogue• Community Management
  • GIVENGAIN:Social FundraisingCase StudiesColin HabbertonGivenGain Foundationcolin@givengain.comQ2 2013
  • GIVENGAIN:Case Studies@GivenGainGivenGainwww.givengain.com