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Insights & Activists from Africa 2012
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Insights & Activists from Africa 2012



Presentation delivered during the Resource Alliance's Fundraising Online 2012 Conference in May 2012.

Presentation delivered during the Resource Alliance's Fundraising Online 2012 Conference in May 2012.



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Insights & Activists from Africa 2012 Insights & Activists from Africa 2012 Presentation Transcript

  • INSIGHTS &ACTIVISTS FROM AFRICAONE WORLD. ZERO BARRIERS.Fundraising Online 2012Colin Habberton15 May 2012
  • OVERVIEW• Africa: An Introduction• Africa & ICT: Current Stats• Online Fundraising Trends• Activists & Insights: Case Studies – The Cause – The Campaign – The Crowd – The Voice – The Person – The Crazy• Q&A• Some Inspirations• Contact Details
  • “Africa is materially more decrepit than it was when I first knew it, hungrier, poorer, less educated, more pessimistic, more corrupt, and you can’t tell the politicians from the witch doctors. Not that Africa is one place. It is an assortment of motley republics and seedy chiefdoms. I got sick, I got stranded, but I was never bored. In fact, my trip was a delight and a revelation.” PAUL THEROUX, DARK STAR SAFARI
  • AFRICA: An Introduction Cradle of Mankind • 56 Countries • 2nd largest continent • 2nd most populous • Covers 20% of land area • Over 1 billion people • 15% of world population • Colonial history • Comprehensive diversity • Rising economic growth rate: 5.5% for 2011 Source: http://en.wikipedia.org/wiki/Africa
  • AFRICA & ICT: Some Stats…
  • AFRICA & ICT: Some Stats…
  • ONLINE FUNDRAISING: Trends• GlobalGiving – 25% of online donations they received went to projects in Africa in the last three years – Grown from US$530,000 in 2008 to US$1.6 million in 2010 illustrating increased acceptance of digital giving• Blackbaud – Rise of 35% in online fundraising in 2010 – International affairs organizations experienced 131% jump compared to 2009 (incl.Haitis earthquake recovery)• GivenGain – 2011: >200% increase in Africa receipts vs. 2010Source: http://knowledge.wharton.upenn.edu/arabic/article.cfm?articleid=2742
  • ACTIVISTS & INSIGHTS: The Cause GreenPop & The ‘Treevolution’ • 3500+ Trees planted in 2 years • Community upliftment • Certificates & co-ordinates • African expansion: Zambia Key Success Factors • Inspirational Creativity • Simple Message • Tangible Deliverables • Relevant & Real Impact
  • ACTIVISTS & INSIGHTS: The Crowd‘Youth Build 2011’• High School Class• Building a Home• CHF 12 000/GBP 8 000• Buy a Brick CampaignKey Success Factors• Pester Power• Offline Partnerships• Cause Collaboration• Remarkable Effort
  • ACTIVISTS & INSIGHTS: The Campaign CANSA Shavathon • Cancer Awareness Campaign • CHF 5/GBP 4 ‘for a Shave’ • Multi-site/person events • 4 Teachers raised CHF 6 700 Key Success Factors • Integrated campaign • Community engagement • Micro-donation driven • Public Awareness
  • ACTIVISTS & INSIGHTS: The VoiceEWT & Rhino Security• Rhino poaching• Progressive campaign• Rhino as the Activist• Replicated i.e. WWF SAKey Success Factors• Personalisation• Dynamic dialogue• Urgency of purpose• Concept extension
  • ACTIVISTS & INSIGHTS: The Person Doug Bailie (& Friends :-) • Small Cause, Big Results • CHF 25 000 and counting • 56km in his 56th year • Personal appeal Key Success Factors • Matched funding • Influence & affluence • Peer to Peer power • Global donor base
  • ACTIVISTS & INSIGHTS: The CrazyCHOC’s ‘Cows’• Children’s Cancer Cause• 300+ Fundraising Activists• Wear Cow suits in races• CHF 140 000 in 100 daysKey Success Factors• Community of Activists• Accessibility of the Cause• Supported administration• Wild & Wacky
  • INSIGHTS: A SummaryStrategy• The Power in People• Transparency of Purpose• Mass Participation Events• Remarkable Creativity• Courage & IntentionExecution• Integrated Campaigns• Audience Segmentation• Multi-media Content Generation• Dynamic, Direct Dialogue• Community Management
  • "The Internet, mobile technology, and social media have made it easier and faster for potential donors to understand the needs of communities faraway and to give to organizations serving those communities. However, the success of these tools in unlocking philanthropic capital will only be as great as their ability to give donors confidence that their funds are really making a difference." KATHERINA M. ROSQUETAEXECUTIVE DIRECTOR OF THE CENTER FOR HIGH IMPACT PHILANTHROPY UNIVERSITY OF PENNSYLVANIA
  • SOME INSPIRATIONS…Websites• www.charitywater.org• www.mashable.com• www.ngopulse.org• www.givengain.comNewsletters• Idealware• JustGiving• Katya’s Non-Profit Marketing Blog• Network for Good
  • INSIGHTS &ACTIVISTS FROM AFRICAONE WORLD. ZERO BARRIERS.Fundraising Online 2012Colin Habberton@relatomicscolin@givengain.comor connect on LinkedIn15 May 2012