Web Stakeholder Management

977 views
824 views

Published on

Workshop around stakeholder management for web and intranet managers.

Based on stakeholder matrix from Eden/Ackermann and research papers from J. M. Bryson and Martin White. See last slide for sources and links.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
977
On SlideShare
0
From Embeds
0
Number of Embeds
184
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Web Stakeholder Management

  1. 1. Change Management &Stakeholdersand how to make them happy Volker Grünauer vg@jboye.com @reklov
  2. 2. WORKSHOPMake a list of project stakeholders in your organization.
  3. 3. WORKSHOPThink about the influence of each stakeholder for your project.
  4. 4. WORKSHOPThink about the impact the stakeholder has on your project.
  5. 5. moreinfluence (power) less less more impacted upon (value)Source: matrix adapted from Eden/Ackermann, 1998, p. 121ff and WWF, 2005, p. 5
  6. 6. more Keep satisfied Keep closeinfluence (power) Keep aware Keep informed less less more impacted upon (value)Source: matrix adapted from Eden/Ackermann, 1998, p. 121ff and WWF, 2005, p. 5;communication strategy cp. Intranet Focus Ltd Research Note 07/12, 2012, p. 4ff.
  7. 7. FORMAL informal
  8. 8. SourcesEden C./Ackermann F.: Making Strategy: The Journey of Strategic Management, 1998, London, SAGE Publications, p. 121ffBryson J. M.: What to do when stakeholders matter: Stakeholder Identification and Analysis Techniques, in: Public Management Review, 2004, Vol. 6, p. 21-53, online: http://www.hhh.umn.edu/people/jmbryson/pdf/stakeholder_identification_analysis_techniques.pdf (2013-02-12)Intranet Focus: Intranet Stakeholder Management: Intranet Focus Ltd Research Note 07/12, online: http://www.intranetfocus.com/wp-content/uploads/Intranet-Stakeholder-Management.pdf (2012- 10-11)WWF: Stakeholder Analysis, 2005, online: http://assets.panda.org/downloads/1_1_stakeholder_analysis_11_01_05.pdf (2013-02-12)Harrin E.: Managing stakeholders: 6 steps to success, online: http://pmtips.net/managing- stakeholders-6-steps-success/ (2012-12-15)Alberg, A.: 7 Ways to Communicate with Your Stakeholders, online: http://thesavvypm.wordpress.com/2008/05/28/7-ways-to-communicate-with-your-stakeholders/ (2012-12-15)

×