Agenda Digital Leadership Forum, Vienna, 22nd of May

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This years agenda for the Advatera Digital Leadership Forum which takes place on 22nd of May in Vienna.

Let the other’s real-life experiences of digital projects energize and inspire you. Learn from projects and digital transformations in large and mid-sized organizations.

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Agenda Digital Leadership Forum, Vienna, 22nd of May

  1. 1. Advatera. Advanced knowledge sharing for digital experts. 1 / 3 www.advatera.com · info@advatera.com · my.advatera.com Agenda 22 May 2014 Advatera - Digital Leadership Forum - Vienna Let the other’s real-life experiences of digital projects energize and inspire you. Learn from projects and digital transformations in large and mid-sized organizations. Sign up now… 09:00 – 09:30 MORNING COFFEE & REGISTRATION & MORNING GET-TOGETHER 09:30 – 09:45 CONFERENCE OPENING – Volker Grünauer “Future of digital” - opening thoughts & vision of a digital future 09:45 – 10:30 Keynote - Sophie Dennis Working in Harmony. Sophie will explain what music teaches us about the relationship between design and structured content, and how it’s only by working together that we can create delightful, meaningful digital experiences for our users. 10:30 – 11:00 ROOM A Kim Daenen, Brussels Airlines Case Study: Social Media Strategy - Leveraging social media for brand awareness, customer service and crisis communication. Future real- world challenges for your social media strategy. ROOM B Case Study: A new way to meaningful mobile communication Little-known ways to enhance your mobile content. Get inspirations for your mobile marketing, a strategy for the right content for mobile and insights about the expected further mobile uptake. 11:00 – 11:30 Pause 11:30 – 12:00 ROOM A Herbert Schöberl, A1 Case Study: Customer Journey Management & Lead Management How to develop a customer journey for your organization and how to implement lead management on the website. And Herbert will give insights on how to move from CRM to social CRM. ROOM B Anneliese Breitner Expert talk: Social leadership Get rid of digital transformation barriers: Thinking about and positioning yourself for a digital shift. Anneliese will discuss facts about how social influences our organizations. Learn what digital leaders need to know about being social and how to implement the necessary change management in your organization. 12:00 – 13:00 Lunch & Learn Use the time for informal discussions around your current digital challenges. www.advatera.com/dlf
  2. 2. Advatera. Advanced knowledge sharing for digital experts. 2 / 3 www.advatera.com · info@advatera.com · my.advatera.com 13:00 – 13:15 Opening thoughts “Real leaders share” 13:15 – 14:00 Keynote Florian Resinger, BMW Brand Management in a Digital World  Building up a global brand in digital  How digital influences our products Launching new products is our daily business, but what about launching a new (sub)brand first? Building up a global presence in digital channels and ambient awareness even before products are available on the market? The launch of BMW i inspired us to look for answers to these questions. This keynote provides insights into our digital route from building up a brand to the world premiere of the first BMW i products. 14:00 – 14:30 ROOM A Matthias Wieser, Falkensteiner Case Study: Digital Marketing & Relevance. Matthias will present Falkensteiner’s case study around CRM, lead management, social and blogging. RAUM B Melanie Rüde, Nationale Suisse Case Study: Mobile Marketing Melanie will tell the story behind the award winning «Cargo Game» that aims to show how exiting insurance can be. www.nationalesuisse.com/cargo-game 14:30 – 15:00 Break 15:00 – 15:45 Podium discussion Leading the digital shift in organizations We will discuss how to win-over and overcome resistance to digital shift within organisations, winning over stakeholders, engaging your community and what’s next after big data and cloud. Panelists include speakers and conference participants. 15:45 – 16:15 ROOM A Steven Rieck, Karriere.at User Experience design for digital leaders – Make UX a habit What digital leaders need to know about UX, how to implement UX thinking in your team as well as your organization and why UX is still such an important factor in success. RAUM B (deutsch) Nana Siebert, Woman Digital Case Study: 1 year after the website relaunch. Challenges & learnings. WOMAN.at: Wie man eine starke Print- Frauenmarke ins Digitale überführt. Welcher Content Frauen (und Männer) wirklich interessiert. Welche Rolle Social Media und Blogger Relations dabei spielen – und warum interessanter Content nicht immer relevanter Content ist. Plus: Wie Online-Redaktionen für Unternehmen und Verlage heute aufgestellt sein sollten. 16:15 – 17:00 Townhall session – What did we learn today? A fun session which summarizes the learnings of today. 17:00 – 17:30 Get-together: Networking and Wine Changesintheagendareserved.
  3. 3. Advatera. Advanced knowledge sharing for digital experts. 3 / 3 www.advatera.com · info@advatera.com · my.advatera.com Digital Leadership Forum The Digital Leadership Forum brings together practitioners in digital, marketing and communication and draws on their real-world experiences to educate, inform, and inspire. By hearing of other’s experiences in digital transformation you can avoid common pitfalls, learn from their challenges, and use success stories as models for our own implementation strategies. Job roles of participants include: Head of Online Communication & Web, Head of Online Marketing, Leitung Digital, Marketing Manager, Head of Corporate Communications, Digital Project Manager, Marketing Specialist, New Media Manager,… Practicalities The conference takes place at the Novomatic Forum, Friedrichstraße 7, 1010 Vienna (Google Maps). The conference starts at 9am on the 22nd of May 2014. There is an informal get-together on the evening of the 21st of May for those who are already in town. © Anna Blau / Novomatic Forum A cheap hotel about 2,5 km from the venue is Motel One at Westbahnhof (Link). Other hotels nearby include The Ring Hotel Vienna (Link) and The Levante Parliament (Link). Good and cheap but about 3km from Novomatic Forum is Spieß & Spieß (Link – please mention Advatera to get a corporate discount). Of course, there are many more hotels in Vienna. www.advatera.com/dlf

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