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Philips versus matsushita_final_2
Philips versus matsushita_final_2
Philips versus matsushita_final_2
Philips versus matsushita_final_2
Philips versus matsushita_final_2
Philips versus matsushita_final_2
Philips versus matsushita_final_2
Philips versus matsushita_final_2
Philips versus matsushita_final_2
Philips versus matsushita_final_2
Philips versus matsushita_final_2
Philips versus matsushita_final_2
Philips versus matsushita_final_2
Philips versus matsushita_final_2
Philips versus matsushita_final_2
Philips versus matsushita_final_2
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Philips versus matsushita_final_2

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  • 1. Philips versus Matsushita
    MBA 270
    Rekha Srivatsan
    Aeron Lai
    September 28th,2010
    1
  • 2. Philips-Background
    Philips was found in 1892 by Gerard Philips in Holland.
    Philips built its success on a worldwide portfolio of responsive national organizations.
    Innovation as core strength:
    One –product focus
    Gerard’s technology prowess
    Philips is a “lifestyle company” centered on health and well-being.
    Focus on product development, brand and channel management.
    2
  • 3. 3
  • 4. Philips- Organizational Development
    4
  • 5. Philips- Organizational Development
    5
  • 6. Philips-Advantages & Disadvantages
    Advantages
    Product innovations
    National Organizations
    Increased self-sufficiency
    Responding to country-specific market
    Care for its workers
    Disadvantages
    Lack of ability to deal with a changing competitive international environment.
    Higher cost than its competitors
    Dispute between its NOs and Product Divisions
    6
  • 7. Matsushita- Background
    Founded in 1918 by Konuske Matsushita in Osaka, Japan
    First Japanese company to adopt the divisional structure
    One-product-one-division
    Internal competition forced among divisions
    Matsushita built its success on its centralized, highly efficient operations in Japan
    7
  • 8. 8
  • 9. Matsushita- Organizational Development
    9
  • 10. Matsushita- Advantages and Disadvantages
    Advantages
    Disadvantages
    Led to slower transition
    Centralized production
    Cultural aspect
    Decentralized responsibility
    Adaptability
    Global integrated approach
    HQ control the subsidiaries
    Cutting costs
    Gain local responsiveness
    10
  • 11. Discussion Questions
    How did Philips succeed to become the leading consumer electronics manufacturing in the world?
    Create product innovations
    Entering international market
    National Organizations
    Increased self-sufficiency
    Responding to country-specific market
    11
  • 12. Discussion Questions
    How did Matsushita succeed Philips as No.1?
    Matushita’s competencies:
    Adaptive organization structure
    Low cost
    Self-funded research laboratories
    Highly competitive-internal environment
    Flexible organizational structure
    Government support
    12
  • 13. Discussion Questions
    What change do you think each company has made today? Why is it so hard to change?
    13
  • 14. Discussion Questions
    What challenges does Matsushita face?
    Focus on globalization of the market- sustaining their competitive advantage in low-cost production
    Transition should be quicker: to reap the benefits of globalization. So far, local to senior level management- been slow
    14
  • 15. References
    http://www.slideshare.net/ivitakops/university-paper-international-strategic-management
    http://www.slideshare.net/smehro/philips-vs-matsushita-scm
    http://webcache.googleusercontent.com/search?q=cache:oMJ5uiFANscJ:oak.cats.ohiou.edu/~mk419593/Projects/Philips.doc+philips+vs+matsushita+case+analysis+competing+strategic&cd=72&hl=en&ct=clnk&gl=us
    15
  • 16. Thank You!
    16

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