More elements in paid search Local search gaining prominence – key factor for Google’s increasing desire to be a destination page Growth of Facebook & LinkedIn Explosion of Mobile ads Continued growth of behavioral marketing (email) Our POV on Digital Marketing..2011 Trends..
Consumers are increasingly turning to internet to look for local business information “Local search” is among the fastest growing internet media Source: Local Search Study Results at SMX EastBy Matt McGee on Oct 10, 2010
Finally, social media usage is on an increase across all consumer segments. Source: Harris Interactive, 2010
The People Babu Monie – Chief Client Advocate Babu Monie develops digital marketing strategies for our clients. He has more than 20 years experience in database marketing, management consulting and digital marketing having worked in leading companies such as Draft FCB, Deloitte Consulting, DoubleClick, Google and Publicis Groupe. He enjoys working on and solving client challenges. He has a BE in Computer Science, MBA in Marketing, and MS in Direct, Database and ecommerce Marketing from Northwestern University. Jason Poblocki – Client Service and Sales Jason leads our Client Service and Sales Team. Jason has over 15 years experience in advertising, sales and management and has worked hard to ensure that his clients receive maximum ROI from their investments. After completing his studies at Southern Illinois University, Jason pursued his passion for the game of golf and became a professional golfer and golf course owner. He takes pride in managing and maintaining his client portfolio.
The People Jyo Etikala – Digital Marketing Operations Jyo runs our digital marketing operations and is responsible for overseeing implementation of client campaigns. She is actively involved with hiring and training our talent. In addition, she leverages her years of operations experience to develop our company’s operations manual and guide our process improvement team. Jyo has a BE in Computer Science and MBA in Finance and Operations. She lives in Chicago. Sagar– SEM Operations Sagar is our SEM Operations lead. He runs our paid and local search operations and manages the specialists teams. He has vast search experience having worked in various capacities at companies such as NetElixirand Dot Ahead Technologies, His ability to articulate creative solutions to difficult problems makes Sagar both a visionary and a leader.
How we work with you? Use project management tool to assign and take tasks Keep updated on status Post deliverables Pose questions Quality Control and Process Improvement team constantly monitors to ensure quality of deliverables Weekly reports & status calls with leadership team Quarterly review of What worked? What can we improve?