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Agency credentials feb 3rd 2011
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Agency credentials feb 3rd 2011


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  • 1. Increasing Margins Through Cost-Effective and Scalable Digital Marketing Solutions
    Your Extended Digital Marketing Team
    January 2011
  • 2.
    • State our POV on industry landscape with implications
    • 3. Present product offering
    • 4. Present our credentials and fit
    • 5. Outline how we will work with you
    Document Outline
  • 6. POV on Industry Landscape
  • 7. More elements in paid search
    Local search gaining prominence – key factor for
    Google’s increasing desire to be a destination page
    Growth of Facebook & LinkedIn
    Explosion of Mobile ads
    Continued growth of behavioral marketing (email)
    Our POV on Digital Marketing..2011 Trends..
  • 8. Consumers are increasingly turning to internet to look for local business information
    “Local search” is among the fastest growing internet media
    Source: Local Search Study Results at SMX EastBy Matt McGee on Oct 10, 2010
  • 9. Finally, social media usage is on an increase across all consumer segments.
    Source: Harris Interactive, 2010
  • 10.
    • Ever growing pressure to keep pace with this frenetic growth & changing digital space
    • 11. Can you keep pace with Google & Bing?
    • 12. How about new networks and devices?
    • 13. More sophisticated client
    • 14. Looking under the hood
    • 15. Questioning every piece of data (not to mention suggesting bid changes )
    • 16. Threat of taking in-house
    • 17. More time spent on fire-fighting
    • 18. Less time on strategy
    • 19. Less client face time
    • 20. Eroding margins
    • 21. Highly competitive marketplace
    • 22. Economic uncertainty
    What this means to you..
  • 23. What We Offer
    © 2010. All rights reserved. DiCon Interactive, LLC. Proprietary and Confidential.
    • Solution:
    • 24. Be your extended digital marketing team taking care of operational aspects.
    • 25. Cost-effective offering using optimal resources from Chicago and India
    • 26. If required, white labeled dedicated staff with your agency’s email ID
    • 27. Benefits to you
    • 28. Increased margins
    • 29. Ability to scale quickly
    • 30. Reduced risk in uncertain economy (no hiring and firing)
    • 31. Additional savings relating to recruiting & training
    • 32. More time spent on client strategy (less on fire-fighting)
    • 33. More client face time
    • 34. Ability to quickly offer new products and services
  • Product Offering
  • 35. How can we help you?
    • Operational help across Paid Search, SEO, Social Media Advertising (Facebook, LinkedIn) and Web Analytics
    Paid Search
    Social Advertising
    Web Analytics
  • 36. Paid Search
    End-to-end or a la carte operational support in all elements of Paid Search
    • Consumer Insights
    • 37. Competitive Research
    • 38. Forecasting (regression model)
    • 39. 3rd party tools, like Adgooroo
    • 40. Day, week, month, quarter, YTD budgets
    • 41. Estimated vs. Actual
    • 42. Performance insights
    • 43. Test results
    • 44. Executive dashboards
    • 45. Right mix of product, consumer, keyword type (brand, generic) and other types of ad groups
    • 46. Develop ad groups & hierarchy
    • 47. Understanding consumer queries
    • 48. Keyword expansion, including long tail, misspellings, negative keywords
    • 49. 3rd party research tools, like Wordtracker
    • 50. Automated vs. Manual bidding
    • 51. Budget monitoring
    • 52. Understanding consumer needs
    • 53. Compare competitors’ copy
    • 54. Landing page recommendations
    • 55. Landing page verification
    • 56. Potential A/B testing
    • 57. 3rd party campaign management tools, like Acquisio
  • Search Engine Optimization
    End-to-end or a la carte operational support in all elements of SEO
    • Competitor site analysis
    • 58. On-page & off-site analytics
    • 59. Identify top keywords by volume and relevance
    • 60. Map keywords to relevant pages
    • 61. SERP, traffic, ranking
    • 62. Meta-tags, content recommendations
    • 63. Indexation, sitemap
    • 64. Graphics & image labeling
    • 65. Site design & architecture recommendations
    • 66. Social Bookmarking
    • 67. Directory Listings
    • 68. Blog posting
    • 69. Article submission
    • 70. One-way Link building
  • Social Media Advertising
    Connect with audiences beyond the search engines
    • Identify demographics / psychographics of different sets of audiences
    Audience Research
    Message Creation & Testing
    • Revise campaign strategy, optimize targeting, messaging based on reports
    • 71. Relevant messaging for each audience set
    Campaign Trafficking
    Conversion Tracking & Reporting
    • Schedule and launch multiple campaigns
    • 72. Derive insights from campaign reports
    Bid Management
    • Monitor campaigns and adjust bids as necessary
  • Web Analytics
    Inform & improve SEO, PPC & Social Media campaigns through analysis & forecasting
    Goal Setting
    • Identify performance metrics & variables
    Analysis & Forecasting
    • On-site analysis
    • 73. Click-path analysis
    • 74. Consumer lifecycle analysis
    • 75. Modeling traffic, ranks & ROI
    • 76. Using 3rd party analytics tools, for ex. Google Analytics
    • A/B testing
    • 77. Multivariate analysis
  • Our credentials
  • 78. Who Are We
    • DiCon is a digital marketing services firm serving agency customers
    • 79. We offer outsourcing services to our agency partners in the areas of
    • 80. Paid Search
    • 81. SEO
    • 82. Social Media Advertising, and
    • 83. Web analytics
    • 84. Our relentless focus on quality is enabled by:
    • 85. Well defined processes
    • 86. Highly trained specialists teams (reporting, campaign build, etc.)
    • 87. Dedicated quality control team and compliance
    • 88. Propriety apps in the areas of Project Management and Quality Control
    • 89. Our well-rounded team with years of experience from consulting, direct marketing and digital advertising develops out-of-the-box, practical and result-oriented digital campaign ideas.
  • Why Us? – Process Focus
    • Process, process, process
    • 90. General operations manual covers every area where we support you
    • 91. Custom design operations manual for every client
    • 92. Dedicated QC and Process Improvement constantly refine processes
  • Teams of Specialists
    Why Us? – Specialist Approach
    Campaign Structure
    • Specialist teams with in-depth knowledge
    • 93. Skilled specialists (e.g., keyword development, copy creation, bid management)
    • 94. Stringent recruiting process – engineers (analytical skills), MBA (project management and communication skills) or mass communication (creative skills)
    • 95. Well-developed training program
    • 96. More than 100 years of combined internet marketing experience
    • 97. Refined campaign management process developed over 1000’s of client campaigns
    Keyword Development
    Copy / Content Creation
    Client Relationship Manager
    Project Manager
    On-page Optimization
    Off Page Optimization
  • 98. Why Us? – Technology
    • Technology
    • 99. Platform and application agnostic
    • 100. Ability to quickly learn tools used by client
    • 101. Proprietary Project Management tool in development
    • 102. QC apps
  • The People
    Babu Monie – Chief Client Advocate
    Babu Monie develops digital marketing strategies for our clients. He has more than 20 years experience in database marketing, management consulting and digital marketing having worked in leading companies such as Draft FCB, Deloitte Consulting, DoubleClick, Google and Publicis Groupe. He enjoys working on and solving client challenges. He has a BE in Computer Science, MBA in Marketing, and MS in Direct, Database and ecommerce Marketing from Northwestern University.
    Jason Poblocki – Client Service and Sales
    Jason leads our Client Service and Sales Team. Jason has over 15 years experience in advertising, sales and management and has worked hard to ensure that his clients receive maximum ROI from their investments. After completing his studies at Southern Illinois University, Jason pursued his passion for the game of golf and became a professional golfer and golf course owner. He takes pride in managing and maintaining his client portfolio.
  • 103. The People
    Jyo Etikala – Digital Marketing Operations
    Jyo runs our digital marketing operations and is responsible for overseeing implementation of client campaigns. She is actively involved with hiring and training our talent. In addition, she leverages her years of operations experience to develop our company’s operations manual and guide our process improvement team. Jyo has a BE in Computer Science and MBA in Finance and Operations. She lives in Chicago.
    Sagar– SEM Operations
    Sagar is our SEM Operations lead. He runs our paid and local search operations and manages the specialists teams. He has vast search experience having worked in various capacities at companies such as NetElixirand Dot Ahead Technologies, His ability to articulate creative solutions to difficult problems makes Sagar both a visionary and a leader.
  • 104. How We Work With You
  • 105. How we work with you?
    Teams of Specialists
    • Assigned project / client service manager – typically with a Master’s degree , domain experience and management expertise
    • 106. Interacts with our team of skilled specialists
    Campaign Structure
    Keyword Development
    Account Manager
    Copy / Content Creation
    Account Manager
    Client Relationship Manager
    Agency Teams
    Account Manager
    Project Manager
    On-page Optimization
    Account Manager
    Off Page Oprimization
  • 107. How we work with you?
    Use project management tool to assign and take tasks
    Keep updated on status
    Post deliverables
    Pose questions
    Quality Control and Process Improvement team constantly monitors to ensure quality of deliverables
    Weekly reports & status calls with leadership team
    Quarterly review of
    What worked?
    What can we improve?
  • 108. Contact
  • 109. Contact Us
    (773) 759-8300
    Jason Poblocki
    Babu Monie