Internet Advertising-  Growth & Scope                  www.edit.co.in
Communication -- MediaThere are primarily 3communication media :  • Print  • Television  • Internet                       ...
Print Advertising            Print       advertisements        are found in        newspapers,        newsletters,       m...
The elements in Print as a communication medium                     CorelDraw                        PhotoShop            ...
Print  The Recallof any Print adthat we see is     25%                    www.edit.co.in
Television Advertising    Television   advertisingallows us to see  and hear the advertisement.                           ...
The elements in Television as a   communication medium                         3D Max                              www.edi...
Television Advertising  The Recall of any TV adthat we see & hear is 50%                             www.edit.co.in
Internet AdvertisingInternetadvertisingis advertisingover theInternet.                              www.edit.co.in
The elements in Internet as a  communication medium                  HTML,DHTML, CSS / DW                       Flash / So...
Internet Advertising   The Recall  of Internet adis 85% because     here we SEE, HEAR & PARTICIPATE.                      ...
Communication Pyramid                    Internet                    TV                        Print                      ...
Internet advertising     is growing2 times faster than       TV ads          &3 times faster than      Print ads          ...
Internet advertising scope             & penetration• 1.25 billion population• 350 million internet users• 250 million mob...
Internet Advertising market           Projected Growth for Internet advertising                                           ...
Comparison of Job postingsStudy from thejob searchengineindeed.com
Three arms of Internet advertisingWeb + UI (user interface)   SEO (Search Engine   Social Media        design             ...
Web + UI (user interface)        design                       www.edit.co.in
Website + User Interface (UI)•   Images•   Text•   Animations•   Videos•   Chat rooms•   Discussion forum•   Forms•   And ...
From brochure site to       customer centric sitesToday - A Website is the face of yourmarketing efforts.Websites have sto...
Steps to creating a customer centric site• Business & Marketing objectives• Usability• Wireframes• Prototype• Look & feel•...
Usability & User Interface ( UI)Everyone knows how to turn pages in a brochure.Clicking links on a website, however, can g...
Users should find the             Page Layout     information they require…fast• Have no mess on your  web site• Important...
UI in UsabilityThe image of the man is leaning toward the right, guiding youreye to the right. After a small stop there yo...
Colors in UI DesignColors are very important in giving a good ‗Look and feel‘.Understanding how to use colors is an integr...
Usability    TestingUsability Testing Processhelps to check the websiteby testing it on varioususers.                www.e...
UI DESIGN                                     SAMPLES                 USABILITY OF WEB SITEwww.edit.co.in
Careers                 WEB DESIGN + UI DESIGN                 •   Web Designer (complete site)                 •   Layout...
SEO (Search Engine  Optimization)                 www.edit.co.in
What is SEO          Customers are          Searching……..          …So Direct them.                     www.edit.co.in
Rank your websiteYour Website Here
Why is SEO important ?Creating a site and having it on the internet will notensure that a business grows.SEO basically mea...
SEO Power• 93% of online (Web) experiences  begin with a search engine.• 70% of the links search users click on  are organ...
CareersSEO (Search Engine Optimization)         •   SEO Executive         •   SEO Strategist         •   SEO Manager      ...
Social Media               www.edit.co.in
What is Social media?Social Media is connecting withpeople, talking to them, knowing their views& sharing your views about...
Why Social Media ?Social Media, when used effectively, your views can reachmore people than you dreamt about.Communication...
Social Media growthFacebook has 700 million members and growing...Social Media in India is growing and is likely totouch 4...
Social Media Jobs   (The Economic Times :       Sept,30 2011)                   www.edit.co.in
Social Media Job Profile
Sample ofSocial Media  Success               www.edit.co.in
Careers Social Media & Digital Marketing • Social Media Executive • Social Media Campaign Strategist • Social Media Manage...
Industry Requirements in Internet           Advertising     Opportunities in Companies : Mumbai & Pune                    ...
Industry Requirements Internet          Advertising    Opportunities in Companies : Mumbai & Pune                 Digital ...
Industry Requirements Internet          Advertising    Opportunities in Companies : Mumbai & Pune                   Web De...
CoursesSr. No.                            Course                  Months  1.      Web 3.0 (Daily)                         ...
Some of thesuccessful Edit students                     www.edit.co.in
Under Graduates
Under Graduates
Thank youFor more information visit our website : www.edit.co.in                           Contact us : 91+ 9820400648
SEO TRAINING INSTITUTE | WEB DESIGNING COURSE
SEO TRAINING INSTITUTE | WEB DESIGNING COURSE
SEO TRAINING INSTITUTE | WEB DESIGNING COURSE
SEO TRAINING INSTITUTE | WEB DESIGNING COURSE
SEO TRAINING INSTITUTE | WEB DESIGNING COURSE
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SEO TRAINING INSTITUTE | WEB DESIGNING COURSE

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EDIT Offers Job Oriented Courses in WEB Designing, ONLINE MARKETING, INTERNET ADVERTISING, DIGITAL MARKETING, SEO, SEM, PPC, SMO, SMM, SEARCH ENGINE OPTIMIZATION, SEARCH ENGINE SPECIALIZATION, SEARCH ENGINE MARKETING

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SEO TRAINING INSTITUTE | WEB DESIGNING COURSE

  1. 1. Internet Advertising- Growth & Scope www.edit.co.in
  2. 2. Communication -- MediaThere are primarily 3communication media : • Print • Television • Internet www.edit.co.in
  3. 3. Print Advertising Print advertisements are found in newspapers, newsletters, magazines etc. www.edit.co.in
  4. 4. The elements in Print as a communication medium CorelDraw PhotoShop Illustrator www.edit.co.in
  5. 5. Print The Recallof any Print adthat we see is 25% www.edit.co.in
  6. 6. Television Advertising Television advertisingallows us to see and hear the advertisement. www.edit.co.in
  7. 7. The elements in Television as a communication medium 3D Max www.edit.co.in
  8. 8. Television Advertising The Recall of any TV adthat we see & hear is 50% www.edit.co.in
  9. 9. Internet AdvertisingInternetadvertisingis advertisingover theInternet. www.edit.co.in
  10. 10. The elements in Internet as a communication medium HTML,DHTML, CSS / DW Flash / Sound Forge www.edit.co.in
  11. 11. Internet Advertising The Recall of Internet adis 85% because here we SEE, HEAR & PARTICIPATE. www.edit.co.in
  12. 12. Communication Pyramid Internet TV Print www.edit.co.in
  13. 13. Internet advertising is growing2 times faster than TV ads &3 times faster than Print ads www.edit.co.in
  14. 14. Internet advertising scope & penetration• 1.25 billion population• 350 million internet users• 250 million mobile internet users and 100 million internet users• 75 Percent of Internet users are youngsters. www.edit.co.in
  15. 15. Internet Advertising market Projected Growth for Internet advertising (Rs. Crore) Year 2011 2012 2013 2014 2015 2016 (P) (P) (P) (P) (P)Growth 1500 2000 2600 3400 4400 5700in (Rs.) www.edit.co.in
  16. 16. Comparison of Job postingsStudy from thejob searchengineindeed.com
  17. 17. Three arms of Internet advertisingWeb + UI (user interface) SEO (Search Engine Social Media design Optimisation) www.edit.co.in
  18. 18. Web + UI (user interface) design www.edit.co.in
  19. 19. Website + User Interface (UI)• Images• Text• Animations• Videos• Chat rooms• Discussion forum• Forms• And a lot more….• And this is all for the USER• Communicating on the Web is about Interactivity www.edit.co.in
  20. 20. From brochure site to customer centric sitesToday - A Website is the face of yourmarketing efforts.Websites have stopped being designed as"brochure sites‖. (i.e. only information based).Look and feel is very important for the websitebut the site also has to encourage thecustomers to communicate. www.edit.co.in
  21. 21. Steps to creating a customer centric site• Business & Marketing objectives• Usability• Wireframes• Prototype• Look & feel• Testing www.edit.co.in
  22. 22. Usability & User Interface ( UI)Everyone knows how to turn pages in a brochure.Clicking links on a website, however, can go to anypage and get lostPeople should be able to understand the functioningof the site immediately after scanning the homepage—for a few seconds at most.Usability should not be thought about after creatingthe site. Testing and fixing a website after it has beenbuilt is inefficient and expensive www.edit.co.in
  23. 23. Users should find the Page Layout information they require…fast• Have no mess on your web site• Important things should be on the top• Allow user easy comparision of information in order of high-to-low level importance www.edit.co.in
  24. 24. UI in UsabilityThe image of the man is leaning toward the right, guiding youreye to the right. After a small stop there you are taken below tothe lower text and then to the bottom right corner initiating a―Call to action‖ www.edit.co.in
  25. 25. Colors in UI DesignColors are very important in giving a good ‗Look and feel‘.Understanding how to use colors is an integral part in creatinga User Interface. www.edit.co.in
  26. 26. Usability TestingUsability Testing Processhelps to check the websiteby testing it on varioususers. www.edit.co.in
  27. 27. UI DESIGN SAMPLES USABILITY OF WEB SITEwww.edit.co.in
  28. 28. Careers WEB DESIGN + UI DESIGN • Web Designer (complete site) • Layout Designer • CSS / HTML coder • Flash Animator • Project Manager • Web marketing • Free lancing Eligibility : Graduates with Creative Aptitude & BFA, GD art studentswww.edit.co.in
  29. 29. SEO (Search Engine Optimization) www.edit.co.in
  30. 30. What is SEO Customers are Searching…….. …So Direct them. www.edit.co.in
  31. 31. Rank your websiteYour Website Here
  32. 32. Why is SEO important ?Creating a site and having it on the internet will notensure that a business grows.SEO basically means getting your page up on searchrankings ,when a user searches for a particularproduct or service.The search results consists of many pages, the keyis to get our web site on the first page and in the top 5list.Using SEO , we learn how to rank our site / page ontop in Google, Yahoo, Bing etc. www.edit.co.in
  33. 33. SEO Power• 93% of online (Web) experiences begin with a search engine.• 70% of the links search users click on are organic– not paid. This shows the importance of a good SEO specialist.• 85% of users never scroll past the first page of search results. (Source:Marketshare.hitslink.com, October 2011) www.edit.co.in
  34. 34. CareersSEO (Search Engine Optimization) • SEO Executive • SEO Strategist • SEO Manager • SEM Specialist • Web Analyst • Content Writer & Editor Eligibility : Graduates with Logical Ability & BCA,Bsc.IT & BCS students www.edit.co.in
  35. 35. Social Media www.edit.co.in
  36. 36. What is Social media?Social Media is connecting withpeople, talking to them, knowing their views& sharing your views about various products& services.This helps in creating a name / Brand for acompany and finally helping in sales.Spending time on Facebook or Twitter, andconnecting with people is the core of Socialmedia www.edit.co.in
  37. 37. Why Social Media ?Social Media, when used effectively, your views can reachmore people than you dreamt about.Communication through web allows to network & focus onpeople who are looking for a particular product orservice.To Design for the SOCIAL MEDIA is an integral part of anyMarketable website.Dynamic websites, blogs and social media, are the bestactivities to develop and sell products and services. www.edit.co.in
  38. 38. Social Media growthFacebook has 700 million members and growing...Social Media in India is growing and is likely totouch 45 million users by 2012. www.edit.co.in
  39. 39. Social Media Jobs (The Economic Times : Sept,30 2011) www.edit.co.in
  40. 40. Social Media Job Profile
  41. 41. Sample ofSocial Media Success www.edit.co.in
  42. 42. Careers Social Media & Digital Marketing • Social Media Executive • Social Media Campaign Strategist • Social Media Manager • Social Business Executive • Social Media Marketer • Digital Marketing Expert • Content Writer & Editor • Community Manager • Content Co-ordinatorEligibility : Graduates with communicationskills& BMM, BMS & BBA students. www.edit.co.in
  43. 43. Industry Requirements in Internet Advertising Opportunities in Companies : Mumbai & Pune Media Agencies O&M – Ogilvy One Percept Lowe Lintas JWT Leo Burnett McCann Erikson Paradigm Plus Imageheads IB&W Communications Graphisads FCB Ulka Advertising ….and many more www.edit.co.in
  44. 44. Industry Requirements Internet Advertising Opportunities in Companies : Mumbai & Pune Digital Media Agencies Ignitee Leadzoomer Web Chutney Big Ideas Unlimited Admore FlipCorp DigitalPicasso Hungama.com Ethinos Id8labs.com Wat Consult ….and 100 more www.edit.co.in
  45. 45. Industry Requirements Internet Advertising Opportunities in Companies : Mumbai & Pune Web Design Cos. Digitalvibe KWebMaker Elivepages D-designstudio Ensure Solutions Webzsol.com Five Online Ecreeds Creativewebsols.com Innovins Image Online ….and 500 more www.edit.co.in
  46. 46. CoursesSr. No. Course Months 1. Web 3.0 (Daily) 7 2. Web 3.0 + Advanced SEO (Daily) 7.5 3. Advanced Web 3.0 (Daily) 9.5 4. Advanced Web 3.0 with Adv. SEO (Daily) 10 5. Diploma in Design & Digital marketing (Daily) 15 6. Search Engine Specialization (1 day per week) 3.5 7. Social Media Specialization (1 day per week) 1.5 8. Digital Marketing (2 days per week) 3.5 www.edit.co.in
  47. 47. Some of thesuccessful Edit students www.edit.co.in
  48. 48. Under Graduates
  49. 49. Under Graduates
  50. 50. Thank youFor more information visit our website : www.edit.co.in Contact us : 91+ 9820400648
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