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The Future of Mobile Social Networking
 

The Future of Mobile Social Networking

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The future of mobile social networking from the telecom perspective. (Amsterdam 13 April 2010)

The future of mobile social networking from the telecom perspective. (Amsterdam 13 April 2010)

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    The Future of Mobile Social Networking The Future of Mobile Social Networking Presentation Transcript

    • THE FUTURE OF MOBILE SOCIAL NETWORKING Stanislav Rejthar Amsterdam 13 April 2010
    • Agenda 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam WHAT is a mobile social network? WHY do people (mobile) social network? HOW can telecom industry profit? (6 models) Research methodology
    • Research Methodology 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam Industry insight Triangulation and Strategy Development Documentary research In-depth interviews
    • WHAT is a Mobile Social Network? 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam
      • Relationships and flows between
        • people, groups, organizations, computers or
        • other information/knowledge processing entities
      Mobile social network Mobile channel of a social network OR?
    • WHY? 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam Belonging Conversation Fame Entertainment Anytime, anywhere Productivity service Attractive service Ease of use Identity Fashion Reasonable price Sharing Source: Informa Telecoms & Media, TNS Aisa, in-depth interviews
    • HOW: Revenue Stream Riddle
      • 3rd party pays
      • Attractive service
      • Perpetual beta
      Telecom service is paid 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam
      • Service bundles
      • Infrastructure
      • Big bang approach
      Social networking irreversibly changes person-to-person communication Person-to-person communication is heart of telecom service Social networking is free (for end-user)
    • Telecoms and SN: Six Models /1-3
      • Toll-gate ignore s taxi services - they ( may ) find that 4x4 cars do not need our highway
      • Telecom business as usual
      13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam Courtesy of M.Llansades, www.flickr.com/photos/llansades/ Toll-gate creates its own taxi, i n order to maximise the toll revenues Telecom creates its own social network service Toll-gate aggregate people within buses Telecom offers a branded account aggregation service 1 2 3
    • Telecoms and SN: Six Models /4-6
      • Toll-gate keep s grass lawns along the highway clean
      • S mall value added services :
      • Location awareness API or
      • Presence API;
      • Micro-payments API ;
      • CRM mining/sales of statistics
      13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam Courtesy of M.Llansades, www.flickr.com/photos/llansades/ Toll-gate dedicates a VIP slot for Taxis Partnership with an established social network service Toll-gate provide s superior service to Taxis Focus on the interoperable infrastructure 4 5 6
    • Model 6: Interoperability Example 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam ?
    • Conclusion 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam Social networking is megatrend Mobility is commonplace Social networking must get interoperable
    • THANK YOU FOR YOUR ATTENTION [email_address] The opinions expressed hereby and the research conclusions are purely my own and does not necessarily reflect the views of any organisation I worked for.