The Future of Mobile Social Networking

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The future of mobile social networking from the telecom perspective. (Amsterdam 13 April 2010)

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The Future of Mobile Social Networking

  1. 1. THE FUTURE OF MOBILE SOCIAL NETWORKING Stanislav Rejthar Amsterdam 13 April 2010
  2. 2. Agenda 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam WHAT is a mobile social network? WHY do people (mobile) social network? HOW can telecom industry profit? (6 models) Research methodology
  3. 3. Research Methodology 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam Industry insight Triangulation and Strategy Development Documentary research In-depth interviews
  4. 4. WHAT is a Mobile Social Network? 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam <ul><li>Relationships and flows between </li></ul><ul><ul><li>people, groups, organizations, computers or </li></ul></ul><ul><ul><li>other information/knowledge processing entities </li></ul></ul>Mobile social network Mobile channel of a social network OR?
  5. 5. WHY? 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam Belonging Conversation Fame Entertainment Anytime, anywhere Productivity service Attractive service Ease of use Identity Fashion Reasonable price Sharing Source: Informa Telecoms & Media, TNS Aisa, in-depth interviews
  6. 6. HOW: Revenue Stream Riddle <ul><li>3rd party pays </li></ul><ul><li>Attractive service </li></ul><ul><li>Perpetual beta </li></ul>Telecom service is paid 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam <ul><li>Service bundles </li></ul><ul><li>Infrastructure </li></ul><ul><li>Big bang approach </li></ul>Social networking irreversibly changes person-to-person communication Person-to-person communication is heart of telecom service Social networking is free (for end-user)
  7. 7. Telecoms and SN: Six Models /1-3 <ul><li>Toll-gate ignore s taxi services - they ( may ) find that 4x4 cars do not need our highway </li></ul><ul><li>Telecom business as usual </li></ul>13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam Courtesy of M.Llansades, www.flickr.com/photos/llansades/ Toll-gate creates its own taxi, i n order to maximise the toll revenues Telecom creates its own social network service Toll-gate aggregate people within buses Telecom offers a branded account aggregation service 1 2 3
  8. 8. Telecoms and SN: Six Models /4-6 <ul><li>Toll-gate keep s grass lawns along the highway clean </li></ul><ul><li>S mall value added services : </li></ul><ul><li>Location awareness API or </li></ul><ul><li>Presence API; </li></ul><ul><li>Micro-payments API ; </li></ul><ul><li>CRM mining/sales of statistics </li></ul>13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam Courtesy of M.Llansades, www.flickr.com/photos/llansades/ Toll-gate dedicates a VIP slot for Taxis Partnership with an established social network service Toll-gate provide s superior service to Taxis Focus on the interoperable infrastructure 4 5 6
  9. 9. Model 6: Interoperability Example 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam ?
  10. 10. Conclusion 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam Social networking is megatrend Mobility is commonplace Social networking must get interoperable
  11. 11. THANK YOU FOR YOUR ATTENTION [email_address] The opinions expressed hereby and the research conclusions are purely my own and does not necessarily reflect the views of any organisation I worked for.

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