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The Future of Mobile Social Networking
The Future of Mobile Social Networking
The Future of Mobile Social Networking
The Future of Mobile Social Networking
The Future of Mobile Social Networking
The Future of Mobile Social Networking
The Future of Mobile Social Networking
The Future of Mobile Social Networking
The Future of Mobile Social Networking
The Future of Mobile Social Networking
The Future of Mobile Social Networking
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The Future of Mobile Social Networking

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The future of mobile social networking from the telecom perspective. (Amsterdam 13 April 2010)

The future of mobile social networking from the telecom perspective. (Amsterdam 13 April 2010)

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  • 1. THE FUTURE OF MOBILE SOCIAL NETWORKING Stanislav Rejthar Amsterdam 13 April 2010
  • 2. Agenda 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam WHAT is a mobile social network? WHY do people (mobile) social network? HOW can telecom industry profit? (6 models) Research methodology
  • 3. Research Methodology 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam Industry insight Triangulation and Strategy Development Documentary research In-depth interviews
  • 4. WHAT is a Mobile Social Network? 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam <ul><li>Relationships and flows between </li></ul><ul><ul><li>people, groups, organizations, computers or </li></ul></ul><ul><ul><li>other information/knowledge processing entities </li></ul></ul>Mobile social network Mobile channel of a social network OR?
  • 5. WHY? 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam Belonging Conversation Fame Entertainment Anytime, anywhere Productivity service Attractive service Ease of use Identity Fashion Reasonable price Sharing Source: Informa Telecoms & Media, TNS Aisa, in-depth interviews
  • 6. HOW: Revenue Stream Riddle <ul><li>3rd party pays </li></ul><ul><li>Attractive service </li></ul><ul><li>Perpetual beta </li></ul>Telecom service is paid 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam <ul><li>Service bundles </li></ul><ul><li>Infrastructure </li></ul><ul><li>Big bang approach </li></ul>Social networking irreversibly changes person-to-person communication Person-to-person communication is heart of telecom service Social networking is free (for end-user)
  • 7. Telecoms and SN: Six Models /1-3 <ul><li>Toll-gate ignore s taxi services - they ( may ) find that 4x4 cars do not need our highway </li></ul><ul><li>Telecom business as usual </li></ul>13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam Courtesy of M.Llansades, www.flickr.com/photos/llansades/ Toll-gate creates its own taxi, i n order to maximise the toll revenues Telecom creates its own social network service Toll-gate aggregate people within buses Telecom offers a branded account aggregation service 1 2 3
  • 8. Telecoms and SN: Six Models /4-6 <ul><li>Toll-gate keep s grass lawns along the highway clean </li></ul><ul><li>S mall value added services : </li></ul><ul><li>Location awareness API or </li></ul><ul><li>Presence API; </li></ul><ul><li>Micro-payments API ; </li></ul><ul><li>CRM mining/sales of statistics </li></ul>13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam Courtesy of M.Llansades, www.flickr.com/photos/llansades/ Toll-gate dedicates a VIP slot for Taxis Partnership with an established social network service Toll-gate provide s superior service to Taxis Focus on the interoperable infrastructure 4 5 6
  • 9. Model 6: Interoperability Example 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam ?
  • 10. Conclusion 13 April 2010 Rejthar / Future of Mobile Social Networking / Amsterdam Social networking is megatrend Mobility is commonplace Social networking must get interoperable
  • 11. THANK YOU FOR YOUR ATTENTION [email_address] The opinions expressed hereby and the research conclusions are purely my own and does not necessarily reflect the views of any organisation I worked for.

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