Your SlideShare is downloading. ×
0
Lessons Learned from 200,000 Abandoned Carts: How to Recover Sales Using Cart Abandonment Email
Lessons Learned from 200,000 Abandoned Carts: How to Recover Sales Using Cart Abandonment Email
Lessons Learned from 200,000 Abandoned Carts: How to Recover Sales Using Cart Abandonment Email
Lessons Learned from 200,000 Abandoned Carts: How to Recover Sales Using Cart Abandonment Email
Lessons Learned from 200,000 Abandoned Carts: How to Recover Sales Using Cart Abandonment Email
Lessons Learned from 200,000 Abandoned Carts: How to Recover Sales Using Cart Abandonment Email
Lessons Learned from 200,000 Abandoned Carts: How to Recover Sales Using Cart Abandonment Email
Lessons Learned from 200,000 Abandoned Carts: How to Recover Sales Using Cart Abandonment Email
Lessons Learned from 200,000 Abandoned Carts: How to Recover Sales Using Cart Abandonment Email
Lessons Learned from 200,000 Abandoned Carts: How to Recover Sales Using Cart Abandonment Email
Lessons Learned from 200,000 Abandoned Carts: How to Recover Sales Using Cart Abandonment Email
Lessons Learned from 200,000 Abandoned Carts: How to Recover Sales Using Cart Abandonment Email
Lessons Learned from 200,000 Abandoned Carts: How to Recover Sales Using Cart Abandonment Email
Lessons Learned from 200,000 Abandoned Carts: How to Recover Sales Using Cart Abandonment Email
Lessons Learned from 200,000 Abandoned Carts: How to Recover Sales Using Cart Abandonment Email
Lessons Learned from 200,000 Abandoned Carts: How to Recover Sales Using Cart Abandonment Email
Lessons Learned from 200,000 Abandoned Carts: How to Recover Sales Using Cart Abandonment Email
Lessons Learned from 200,000 Abandoned Carts: How to Recover Sales Using Cart Abandonment Email
Lessons Learned from 200,000 Abandoned Carts: How to Recover Sales Using Cart Abandonment Email
Lessons Learned from 200,000 Abandoned Carts: How to Recover Sales Using Cart Abandonment Email
Lessons Learned from 200,000 Abandoned Carts: How to Recover Sales Using Cart Abandonment Email
Lessons Learned from 200,000 Abandoned Carts: How to Recover Sales Using Cart Abandonment Email
Lessons Learned from 200,000 Abandoned Carts: How to Recover Sales Using Cart Abandonment Email
Lessons Learned from 200,000 Abandoned Carts: How to Recover Sales Using Cart Abandonment Email
Lessons Learned from 200,000 Abandoned Carts: How to Recover Sales Using Cart Abandonment Email
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Lessons Learned from 200,000 Abandoned Carts: How to Recover Sales Using Cart Abandonment Email

3,193

Published on

In 2012, Rejoiner tracked 2.52 million e-commerce transactions and launched over 100 cart abandonment email campaigns for their clients. This presentation explores best practices that they've …

In 2012, Rejoiner tracked 2.52 million e-commerce transactions and launched over 100 cart abandonment email campaigns for their clients. This presentation explores best practices that they've developed while working with the world' top online retailers.

Published in: Business, Technology
0 Comments
5 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,193
On Slideshare
0
From Embeds
0
Number of Embeds
11
Actions
Shares
0
Downloads
8
Comments
0
Likes
5
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Lessons Learned from 200,000 Abandoned Carts How to Recover Sales Using Cart Abandonment Email
  • 2. MIKE ARSENAULT Founder, Rejoiner.com @mikearsenault
  • 3. MIKE ARSENAULT Founder, Rejoiner.com @mikearsenault 100+ Retailers $2.5m Recovered
  • 4. Definition of Abandoned Cart A potential customer who has visited your website, carted a specific item or item(s), started the checkout process but has left the site before completing their transaction.
  • 5. The Problem 68%E-commerce Abandonment Rate* *http://baymard.com/lists/cart-abandonment-rate
  • 6. The Problem 68%E-commerce Abandonment Rate* *http://baymard.com/lists/cart-abandonment-rate DON’T Track DON’T Follow Up
  • 7. E-commerce Abandonment Rate Over Time
  • 8. The Psychology Window Shopping Shipping Costs Form Frustration
  • 9. The Psychology Window Shopping Shipping Costs Form Frustration Login Fatigue Payment Errors Site Speed
  • 10. The Psychology Window Shopping Shipping Costs Form Frustration Login Fatigue Payment Errors Site Speed Security Concerns Unanswered Questions Mobile
  • 11. Quantify
  • 12. LIVE CHAT Re-engagement Strategies
  • 13. LIVE CHAT DISPLAY RETARGETING Re-engagement Strategies
  • 14. LIVE CHAT DISPLAY RETARGETING EMAIL REMARKETING Re-engagement Strategies
  • 15. Definition of Remarketing The process of re-engaging a customer based on a recent interaction with your website, in an automated fashion.
  • 16. Best Practices
  • 17. Capture Email Early
  • 18. Deliver a Sequence Real-time > Batched
  • 19. Use a Customer Service Tone
  • 20. Personalize • Salutation • Cart Items • Subject Line
  • 21. Think Cross-Device
  • 22. Measure Performance • Abandoned Carts • Abandonment Rate • Email Open/CTR • Conversion Rate • Avg. Order Value
  • 23. Case Study "These emails alone are driving 2% of overall site revenue, with a recent conversion rate of 10%. These results actually are better than what we experienced during the 2012 holiday season." Nov 15-Dec 31 • $63K+ Recovered • AOV 10% Higher then Organic Orders • 11% Campaign CTR • 8.9% Conversation Rate
  • 24. Listen • Uncover friction points • Qualitative feedback
  • 25. Questions?

×