How Social Media works- for businesses in Perth …Charlie GunninghamManager, reiwa.com
STOP PRESS! Youtube, Twitter & Facebook are merging to create the ultimate idiotic time wasting web site…… how social medi...
Top Categories for Internet use   1. Social Networking                           209m visits        18%   2. Search Engine...
SOCIAL MEDIA  … free web sites that are filled with info  from the users of the sites  Blogging, Facebook, Twitter, Linked...
“Markets are conversations”                                                                                      sound hum...
SOCIAL MEDIA + Biz =1. Know you exist √2. Get to know/trust √3. Give you business4. Refer you to others … how social media...
SOCIAL MEDIA + Biz =THINKENGAGEMENT … how social media works for business in Perth   8
… how social media works for business in Perth   9
… how social media works for business in Perth   10
BLOGS- a “web log”- leave comments, post- Start your own* go search/read/comment*… how social media works for business in ...
… how social media works for business in Perth   12
How can you use BLOGS?- advice?- latest news?- inform?- educate?- ask questions?www.reiwaviews.com.au… how social media wo...
- 1,000,000 on FB in WA… how social media works for business in Perth                      14
Linda Davis, real estate selling agent, Ledyard, CT… how social media works for business in Perth        15
… how social media works for business in Perth   16
Linda Davis, Ledyard, CT  MY GOAL - top sales person  * concentrate on one area  * personal, be YOU, persist, don’t YELL! ...
Post your own FACEBOOK Ads (PPC)                                                 27mn+ views ($4000)… how social media wor...
FACEBOOK Policy                                                         Addictive                                         ...
How can you use Facebook?- local vibrant informative pagewhat’s going on, local news, advice, post onother people’s posts,...
TWITTER                                                        150,000+ in WA                                             ...
… how social media works for business in Perth   22
How can you use TWITTER?                                                            Find local biz/ppl                    ...
Upload movies to                                                            Second largest                                ...
How could you use                                                      Make interesting                                   ...
Facebook for grown ups?                                                            Professionals                          ...
How could you use                                                       Start a Group                                     ...
Foursquare(iPhone App) >                                    www.foursquare.com … how social media works for business in Pe...
… how social media works for business in Perth   29
How could you use                                                  Add your organisation                                  ...
Trad Promotion + Social Media                                          1. Trad – short lived/expensive                    ...
The 3     i’s ...                                             “ Getting the                                               ...
THANK YOU!Q. How will YOU now   use social media?             Charlie Gunningham charlie@reiwa.com.au 0411 092 669This pre...
How Social Media Works
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How Social Media Works

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Presentation to Property Council of Australia, June 2012; by reiwa.com Manager Charlie Gunningham.

Overview of how social media works, and practical examples.

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How Social Media Works

  1. 1. How Social Media works- for businesses in Perth …Charlie GunninghamManager, reiwa.com
  2. 2. STOP PRESS! Youtube, Twitter & Facebook are merging to create the ultimate idiotic time wasting web site…… how social media works for business in Perth 2
  3. 3. Top Categories for Internet use 1. Social Networking 209m visits 18% 2. Search Engines 180m 11% 3. Portals 72m 5% 4. Email 58m 4% 5. Banking 54m 4% Source: Hitwise Australia, week of May 6th 2012… how social media works for business in Perth 4
  4. 4. SOCIAL MEDIA … free web sites that are filled with info from the users of the sites Blogging, Facebook, Twitter, LinkedIn, Youtube, FourSquare, Slideshare, Wikipedia, Flickr, Pinterest …… how social media works for business in Perth 5
  5. 5. “Markets are conversations” sound human Natural, honest public switch quickly tell us something! (then we might speak to you) business is only part of our lives, it’s all of yoursThe Cluetrain Manifesto: The End of Business as Usualby Locke, Levine, Searls, WeinbergerPub 1999 : read it for free at www.cluetrain.com Do you think they might talk about shopping, stores? parking? discounts? deals? … how social media works for business in Perth 6
  6. 6. SOCIAL MEDIA + Biz =1. Know you exist √2. Get to know/trust √3. Give you business4. Refer you to others … how social media works for business in Perth 7
  7. 7. SOCIAL MEDIA + Biz =THINKENGAGEMENT … how social media works for business in Perth 8
  8. 8. … how social media works for business in Perth 9
  9. 9. … how social media works for business in Perth 10
  10. 10. BLOGS- a “web log”- leave comments, post- Start your own* go search/read/comment*… how social media works for business in Perth 11
  11. 11. … how social media works for business in Perth 12
  12. 12. How can you use BLOGS?- advice?- latest news?- inform?- educate?- ask questions?www.reiwaviews.com.au… how social media works for business in Perth 13
  13. 13. - 1,000,000 on FB in WA… how social media works for business in Perth 14
  14. 14. Linda Davis, real estate selling agent, Ledyard, CT… how social media works for business in Perth 15
  15. 15. … how social media works for business in Perth 16
  16. 16. Linda Davis, Ledyard, CT MY GOAL - top sales person * concentrate on one area * personal, be YOU, persist, don’t YELL! * yes, YOU DO HAVE TIME – prioritise * have RULES, build relationships Don’t be “that guy” that abuses it!… how social media works for business in Perth 17
  17. 17. Post your own FACEBOOK Ads (PPC) 27mn+ views ($4000)… how social media works for business in Perth 18
  18. 18. FACEBOOK Policy Addictive Time Wasting Haven’t got time! You need a policy, and stick to it Have a reason, WIIFT, part of marketing… how social media works for business in Perth 19
  19. 19. How can you use Facebook?- local vibrant informative pagewhat’s going on, local news, advice, post onother people’s posts, share, post videos,photos, articles, things you are doing,e.g. facebook.com/reiwa… how social media works for business in Perth 20
  20. 20. TWITTER 150,000+ in WA ‘micro-blogging’ best search engine? Shortened links Send out blogs, FB links… how social media works for business in Perth 21
  21. 21. … how social media works for business in Perth 22
  22. 22. How can you use TWITTER? Find local biz/ppl Join in Pass on (‘retweet’) Search + find Use TWEETDECK! e.g. twitter.com/reiwa… how social media works for business in Perth 23
  23. 23. Upload movies to Second largest search engine Own TV channel!… how social media works for business in Perth 24
  24. 24. How could you use Make interesting 2 min videos Get a tripod! Get a YT web site Pass it on… how social media works for business in Perth 25
  25. 25. Facebook for grown ups? Professionals Online CV… how social media works for business in Perth 26
  26. 26. How could you use Start a Group Search local biz/ppl Reach out, link, find Advise and connect… how social media works for business in Perth 27
  27. 27. Foursquare(iPhone App) > www.foursquare.com … how social media works for business in Perth 28
  28. 28. … how social media works for business in Perth 29
  29. 29. How could you use Add your organisation Encourage retailing! And others as you travel Leave tips (reviews) Twitter on the move??… how social media works for business in Perth 30
  30. 30. Trad Promotion + Social Media 1. Trad – short lived/expensive 2. Social – takes a while… 3. Together? – Larger impact, lasts longer© Laurel Papworth, with permission … how social media works for business in Perth 31
  31. 31. The 3 i’s ... “ Getting the right information to the right eyes at the right instant! ”… how social media works for business in Perth 32
  32. 32. THANK YOU!Q. How will YOU now use social media? Charlie Gunningham charlie@reiwa.com.au 0411 092 669This presentation can be found at: www.slideshare.net/reiwa … how social media works for business in Perth 33

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