Become a hybrid.                       by: Reinier Ladan   Usevinevrijdag 24 juni 2011
multidisciplinaryvrijdag 24 juni 2011
Reinier Ladanvrijdag 24 juni 2011
@reiniervrijdag 24 juni 2011
Usevinevrijdag 24 juni 2011
vrijdag 24 juni 2011
vrijdag 24 juni 2011
vrijdag 24 juni 2011
Awesome weekvrijdag 24 juni 2011
vrijdag 24 juni 2011
http://screenshotapp.comvrijdag 24 juni 2011
Hybridsvrijdag 24 juni 2011
What?vrijdag 24 juni 2011
What?vrijdag 24 juni 2011
What?vrijdag 24 juni 2011
What?                       Meet a more modest                       version of a hybrid.vrijdag 24 juni 2011
What?                       Me.vrijdag 24 juni 2011
What?                       2000vrijdag 24 juni 2011
What?                       2004vrijdag 24 juni 2011
What?                       2008vrijdag 24 juni 2011
What?                       Design.vrijdag 24 juni 2011
What?                       Design is a means                          to an end.vrijdag 24 juni 2011
What?                       It’s problem solving.vrijdag 24 juni 2011
What?                               Design                                  ≠                       working with Photoshop...
What?                       Graphic designvrijdag 24 juni 2011
What?                                            Graphic design                       Interaction designvrijdag 24 juni 2011
What?                                                         Graphic design                                    Interactio...
What?                                                              Graphic design                                         ...
What?                       Human centered design is                           about the user.vrijdag 24 juni 2011
What?                              example                       Unintentional design.vrijdag 24 juni 2011
What?vrijdag 24 juni 2011
What?vrijdag 24 juni 2011
What?                             example                       Intentional design.vrijdag 24 juni 2011
What?vrijdag 24 juni 2011
What?vrijdag 24 juni 2011
What?vrijdag 24 juni 2011
Hybrid purpose.                       Why should I become a hybrid?vrijdag 24 juni 2011
Why?                                   1.                       Understanding the design                          you’re b...
Why?                                    2.                        Start-ups, one-person                        businesses ...
Why?                               3.                       Prototyping is king.vrijdag 24 juni 2011
Why?                                 4.                       Let’s make open-source                        software more ...
Why?                                 5.                           Basic design                       principles aren’t tha...
Design thinking 101                       How can I become a hybrid?vrijdag 24 juni 2011
How?                       "Design thinking is a                    methodology for practical,                       creat...
How?                       Start with something and                          keep improving it.vrijdag 24 juni 2011
How?                       1. De nevrijdag 24 juni 2011
How?                           1. De ne                       Define by researching                       what it is that y...
How?                              1. De ne                       Keep the questions rolling.vrijdag 24 juni 2011
How?                                     1. De ne                       What is the problem we’re trying to               ...
How?                         1. De ne                       Who is it for?vrijdag 24 juni 2011
How?                                   1. De ne                       Where are they going to use it?vrijdag 24 juni 2011
How?                                1. De ne                       What do they use now?vrijdag 24 juni 2011
How?                          1. De ne                       Define the user.vrijdag 24 juni 2011
How?                          1. De ne                       Write personas.vrijdag 24 juni 2011
How?                           1. De ne                        Get in touch with the                       marketing depar...
How?                              1. De ne                             In some cases                       Make yourself t...
How?                                       1. De ne                       If there isn’t a clear target group             ...
How?        1. De nevrijdag 24 juni 2011
How?        1. De nevrijdag 24 juni 2011
How?        1. De nevrijdag 24 juni 2011
How?                      1. De ne                       Interviews.vrijdag 24 juni 2011
How?                            1. De ne                       Find out what people do,                          not what ...
How?                         1. De ne                       Define the problem(s).vrijdag 24 juni 2011
How?                           1. De ne                       Write scenarios.vrijdag 24 juni 2011
How?                            1. De ne                       What is it that you are                         trying to s...
How?                         1. De ne                       Whats the context?vrijdag 24 juni 2011
How?                          1. De ne                        Pleasing everyone                                ==         ...
How?        1. De nevrijdag 24 juni 2011
How?                         1. De ne                  Only design something that                  is both useful and usab...
How?        1. De nevrijdag 24 juni 2011
How?                         1. De ne                   Check out the competition.vrijdag 24 juni 2011
How?                                 1. De ne                       example: design a news websitevrijdag 24 juni 2011
How?        1. De nevrijdag 24 juni 2011
How?                       2. Createvrijdag 24 juni 2011
How?                              2. Create     sketch                     sketch                                         ...
How?        2. Createvrijdag 24 juni 2011
How?                     2. Create                       Wireframe.vrijdag 24 juni 2011
How?        2. Createvrijdag 24 juni 2011
How?                                     2. Create                             Photoshop.                       Or somethi...
How?        2. Createvrijdag 24 juni 2011
How?                           2. Create                          Rule of thumb                 Sketching is about quantit...
How?                         2. Create                       Built a prototype.vrijdag 24 juni 2011
How?        2. Createvrijdag 24 juni 2011
How?                          2. Create                       Some other tipsvrijdag 24 juni 2011
How?                          2. Create                       Form follows functionvrijdag 24 juni 2011
How?                                                     2. Create                           80                           ...
How?                                            2. Create                        400                        300       Adop...
How?                         2. Create                       Use design patternsvrijdag 24 juni 2011
How?        2. Createvrijdag 24 juni 2011
How?        2. Createvrijdag 24 juni 2011
How?        2. Createvrijdag 24 juni 2011
How?                             2. Create                       Inspiration is overrated.vrijdag 24 juni 2011
How?                       3. Observe.vrijdag 24 juni 2011
How?                       3. Observe                       Why observe?vrijdag 24 juni 2011
How?                           3. Observe                       People are irrational.vrijdag 24 juni 2011
How?                             3. Observe                       Example from Predictably                        Irration...
Economist.com               Print & web                        subscription               subscription                    ...
Economist.com               Print & web                        subscription               subscription                    ...
Economist.com                Print                Print & web             subscription             subscription           ...
Economist.com                Print                Print & web             subscription             subscription           ...
How?                           3. Observe                       Usability testing makes                         sense now ...
How?        3. Observevrijdag 24 juni 2011
How?                       4. Go to (1) and repeat.vrijdag 24 juni 2011
How?                       Define → Create → Observe                               Repeat                       That’s desi...
"Design is too important to                          be left to designers"                                        Tim Brow...
vrijdag 24 juni 2011
Thank you!                               Reinier Ladan                                 @reinier                       This...
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Become a designer/developer Hybrid @ Devhaag june 24th, 2011

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I gave this talk today (june 24th, 2011) at Devhaag; a casual developers meeting in The Hague, The Netherlands.

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Transcript of "Become a designer/developer Hybrid @ Devhaag june 24th, 2011"

  1. 1. Become a hybrid. by: Reinier Ladan Usevinevrijdag 24 juni 2011
  2. 2. multidisciplinaryvrijdag 24 juni 2011
  3. 3. Reinier Ladanvrijdag 24 juni 2011
  4. 4. @reiniervrijdag 24 juni 2011
  5. 5. Usevinevrijdag 24 juni 2011
  6. 6. vrijdag 24 juni 2011
  7. 7. vrijdag 24 juni 2011
  8. 8. vrijdag 24 juni 2011
  9. 9. Awesome weekvrijdag 24 juni 2011
  10. 10. vrijdag 24 juni 2011
  11. 11. http://screenshotapp.comvrijdag 24 juni 2011
  12. 12. Hybridsvrijdag 24 juni 2011
  13. 13. What?vrijdag 24 juni 2011
  14. 14. What?vrijdag 24 juni 2011
  15. 15. What?vrijdag 24 juni 2011
  16. 16. What? Meet a more modest version of a hybrid.vrijdag 24 juni 2011
  17. 17. What? Me.vrijdag 24 juni 2011
  18. 18. What? 2000vrijdag 24 juni 2011
  19. 19. What? 2004vrijdag 24 juni 2011
  20. 20. What? 2008vrijdag 24 juni 2011
  21. 21. What? Design.vrijdag 24 juni 2011
  22. 22. What? Design is a means to an end.vrijdag 24 juni 2011
  23. 23. What? It’s problem solving.vrijdag 24 juni 2011
  24. 24. What? Design ≠ working with Photoshopvrijdag 24 juni 2011
  25. 25. What? Graphic designvrijdag 24 juni 2011
  26. 26. What? Graphic design Interaction designvrijdag 24 juni 2011
  27. 27. What? Graphic design Interaction design Human-centered designvrijdag 24 juni 2011
  28. 28. What? Graphic design Interaction design Human-centered design Design Solutions to human problems Art All about measurable objectives The expression of the artist All about tastevrijdag 24 juni 2011
  29. 29. What? Human centered design is about the user.vrijdag 24 juni 2011
  30. 30. What? example Unintentional design.vrijdag 24 juni 2011
  31. 31. What?vrijdag 24 juni 2011
  32. 32. What?vrijdag 24 juni 2011
  33. 33. What? example Intentional design.vrijdag 24 juni 2011
  34. 34. What?vrijdag 24 juni 2011
  35. 35. What?vrijdag 24 juni 2011
  36. 36. What?vrijdag 24 juni 2011
  37. 37. Hybrid purpose. Why should I become a hybrid?vrijdag 24 juni 2011
  38. 38. Why? 1. Understanding the design you’re building and communicating about it.vrijdag 24 juni 2011
  39. 39. Why? 2. Start-ups, one-person businesses and small companies benefit from multidisciplinary people.vrijdag 24 juni 2011
  40. 40. Why? 3. Prototyping is king.vrijdag 24 juni 2011
  41. 41. Why? 4. Let’s make open-source software more usable. Pretty please.vrijdag 24 juni 2011
  42. 42. Why? 5. Basic design principles aren’t that hard, so why not?vrijdag 24 juni 2011
  43. 43. Design thinking 101 How can I become a hybrid?vrijdag 24 juni 2011
  44. 44. How? "Design thinking is a methodology for practical, creative resolution of problems or issues that looks for an improved future result." Could be anyone - Wikipediavrijdag 24 juni 2011
  45. 45. How? Start with something and keep improving it.vrijdag 24 juni 2011
  46. 46. How? 1. De nevrijdag 24 juni 2011
  47. 47. How? 1. De ne Define by researching what it is that you’re going to createvrijdag 24 juni 2011
  48. 48. How? 1. De ne Keep the questions rolling.vrijdag 24 juni 2011
  49. 49. How? 1. De ne What is the problem we’re trying to solve?vrijdag 24 juni 2011
  50. 50. How? 1. De ne Who is it for?vrijdag 24 juni 2011
  51. 51. How? 1. De ne Where are they going to use it?vrijdag 24 juni 2011
  52. 52. How? 1. De ne What do they use now?vrijdag 24 juni 2011
  53. 53. How? 1. De ne Define the user.vrijdag 24 juni 2011
  54. 54. How? 1. De ne Write personas.vrijdag 24 juni 2011
  55. 55. How? 1. De ne Get in touch with the marketing department.vrijdag 24 juni 2011
  56. 56. How? 1. De ne In some cases Make yourself the user.vrijdag 24 juni 2011
  57. 57. How? 1. De ne If there isn’t a clear target group Pick someone.vrijdag 24 juni 2011
  58. 58. How? 1. De nevrijdag 24 juni 2011
  59. 59. How? 1. De nevrijdag 24 juni 2011
  60. 60. How? 1. De nevrijdag 24 juni 2011
  61. 61. How? 1. De ne Interviews.vrijdag 24 juni 2011
  62. 62. How? 1. De ne Find out what people do, not what they want.vrijdag 24 juni 2011
  63. 63. How? 1. De ne Define the problem(s).vrijdag 24 juni 2011
  64. 64. How? 1. De ne Write scenarios.vrijdag 24 juni 2011
  65. 65. How? 1. De ne What is it that you are trying to solve?vrijdag 24 juni 2011
  66. 66. How? 1. De ne Whats the context?vrijdag 24 juni 2011
  67. 67. How? 1. De ne Pleasing everyone == Sucking at everythingvrijdag 24 juni 2011
  68. 68. How? 1. De nevrijdag 24 juni 2011
  69. 69. How? 1. De ne Only design something that is both useful and usable in the given context.vrijdag 24 juni 2011
  70. 70. How? 1. De nevrijdag 24 juni 2011
  71. 71. How? 1. De ne Check out the competition.vrijdag 24 juni 2011
  72. 72. How? 1. De ne example: design a news websitevrijdag 24 juni 2011
  73. 73. How? 1. De nevrijdag 24 juni 2011
  74. 74. How? 2. Createvrijdag 24 juni 2011
  75. 75. How? 2. Create sketch sketch sketch sketch sketch sketch sketch sketch sketch sketch sketch sketch sketch sketch sketchvrijdag 24 juni 2011
  76. 76. How? 2. Createvrijdag 24 juni 2011
  77. 77. How? 2. Create Wireframe.vrijdag 24 juni 2011
  78. 78. How? 2. Createvrijdag 24 juni 2011
  79. 79. How? 2. Create Photoshop. Or something that does the samevrijdag 24 juni 2011
  80. 80. How? 2. Createvrijdag 24 juni 2011
  81. 81. How? 2. Create Rule of thumb Sketching is about quantity. Photoshop is about quality.vrijdag 24 juni 2011
  82. 82. How? 2. Create Built a prototype.vrijdag 24 juni 2011
  83. 83. How? 2. Createvrijdag 24 juni 2011
  84. 84. How? 2. Create Some other tipsvrijdag 24 juni 2011
  85. 85. How? 2. Create Form follows functionvrijdag 24 juni 2011
  86. 86. How? 2. Create 80 60 Adoptationrate 40 20 0 1 2 3 4 5 6 7 Time Beautiful style, shitty usabilityvrijdag 24 juni 2011
  87. 87. How? 2. Create 400 300 Adoptationrate 200 100 0 1 2 3 4 5 6 7 Time Meh style, awesome usability and usefulnessvrijdag 24 juni 2011
  88. 88. How? 2. Create Use design patternsvrijdag 24 juni 2011
  89. 89. How? 2. Createvrijdag 24 juni 2011
  90. 90. How? 2. Createvrijdag 24 juni 2011
  91. 91. How? 2. Createvrijdag 24 juni 2011
  92. 92. How? 2. Create Inspiration is overrated.vrijdag 24 juni 2011
  93. 93. How? 3. Observe.vrijdag 24 juni 2011
  94. 94. How? 3. Observe Why observe?vrijdag 24 juni 2011
  95. 95. How? 3. Observe People are irrational.vrijdag 24 juni 2011
  96. 96. How? 3. Observe Example from Predictably Irrational by Dan Ariely.vrijdag 24 juni 2011
  97. 97. Economist.com Print & web subscription subscription $59 $125 One year subscription One year subscription to economist.com, to the print edition includes online of The Economist and access to all articles online access to all from The Economist articles from The since 1997 Economist since 1997vrijdag 24 juni 2011
  98. 98. Economist.com Print & web subscription subscription $59 $125 One year subscription One year subscription to economist.com, to the print edition includes online of The Economist and access to all articles online access to all from The Economist articles from The since 1997 Economist since 1997 68% 32%vrijdag 24 juni 2011
  99. 99. Economist.com Print Print & web subscription subscription subscription $59 $125 $125 One year subscription One year subscription One year subscription to economist.com, to the print edition to the print edition includes online of The Economist of The Economist and access to all articles online access to all from The Economist articles from The since 1997 Economist since 1997 Addedvrijdag 24 juni 2011
  100. 100. Economist.com Print Print & web subscription subscription subscription $59 $125 $125 One year subscription One year subscription One year subscription to economist.com, to the print edition to the print edition includes online of The Economist of The Economist and access to all articles online access to all from The Economist articles from The since 1997 Economist since 1997 68% 16% 0% 32% 84%vrijdag 24 juni 2011
  101. 101. How? 3. Observe Usability testing makes sense now right?vrijdag 24 juni 2011
  102. 102. How? 3. Observevrijdag 24 juni 2011
  103. 103. How? 4. Go to (1) and repeat.vrijdag 24 juni 2011
  104. 104. How? Define → Create → Observe Repeat That’s design thinking.vrijdag 24 juni 2011
  105. 105. "Design is too important to be left to designers" Tim Brown - IDEOvrijdag 24 juni 2011
  106. 106. vrijdag 24 juni 2011
  107. 107. Thank you! Reinier Ladan @reinier This program was brought to you by: Usevine http://usevine.nlvrijdag 24 juni 2011

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