Oracle WebCenter User Experience im Zeitalter der Digital Natives Reiner Ernst, Sales Director WebCenter Solutions Oracle ...
Oracle Fusion Middleware Mobile Web Social User & Customer Experience Business Processes Business Intelligence Service Int...
Technologische Basis für die Oracle Fusion Apps auch auf dem Frontend Role & Business Context Business Intelligence integr...
Enterprise 2.0 ist ein Konzept Oracle WebCenter ist Oracle´s Lösungsplattform
WebCenter Platform & Suite vs. Individual Capabilities Portlets & Components WCM WebCenter Suite+ Publishing WEM Content I...
“ Best-of-Breed” Beispiele vs. Plattform Integration EMC Documentum Microsoft Sharepoint Integration Coremedia SAP Portal ...
WebCenter Suite – Analyst View WebCenter  Sites WebCenter Suite+ WebCenter Content WebCenter Portal Gartner Magic Quadrant...
WebCenter Social Networking Geschäftsrelevant für  Business  Communities Integration Sozialer Medien Ad-Hoc Zusammen-arbei...
Oracle WebCenter User & Customer Experience  Platform Oracle WebCenter Oracle WebCenter Sites Oracle Fusion Middleware Int...
Oracle WebCenter Mobile Strategy WebCenter Ecosystem <ul><li>WebCenter Mobile Capabilities </li></ul><ul><li>Dynamic templ...
Oracle WebCenter Kundenbeispiele <ul><li>Vereinheitlicht, hochintegriert und dennoch offen </li></ul><ul><li>Zuverlässigke...
Oracle WebCenter im Internet Oracle WebCenter Website http:// www.oracle.com/webcenter   Oracle WebCenter on Twitter: http...
 
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Oracle WebCenter Solutions

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  • User Experience - D eutsch wörtlich: Nutzererfahrung, besser: Nutzererlebnis oder Nutzungserlebnis - alternativ wird auch häufig vom Anwendererlebnis gesprochen
  • SEO (Search Engine Optimization) war gestern – nun geht es um Online-Präsenz-Optimierung (OPO). Wer im Internet mehr Aufmerksamkeit erzielen möchte, muss das Surfverhalten seiner Zielgruppen kennen und an den &amp;quot;richtigen&amp;quot; Stellen präsent sein. Wir definieren diesen strategischen Ansatz über den von unserer Agentur formulierten Begriff der Online-Präsenz-Optimierung (OPO). Über systematisches Online-Monitoring (Medien- und Nutzer-Beobachtung) finden wir für Sie heraus, wo sich Ihre Zielgruppe im Internet aufhält und erarbeiten einen erfolgsorientierten Maßnahmenplan für eine suchbegriffsbezogene Online-Präsenz-Optimierung. Durch den Netzwerkgedanken werden bei OPO bereits bekannte Online-Marketing -Maßnahmen systematisch miteinander verknüpft und deren Potenzial weiter ausgeschöpft; es wird eine breit angelegte Präsenz geschaffen. Bei den bereits etablierten Maßnahmen Suchmaschinenoptimierung (SEO) und Keyword-Advertising erhöht das Netzwerk die Reichweite. Bei den Maßnahmen der Werbe-Schaltung, der Online-PR und des Social Networking muss man sich an die kooperative Herangehensweise im bereits eingespielten Offline-Leben erinnern und erkennt neue Möglichkeiten im weltweiten Netz. Diese kooperative, netzwerkorientierte Kommunikationsarbeit führt dazu, dass eine Organisation nicht nur mit der eigenen Internetseite und nicht nur bei einem Suchbegriff über Google präsent ist, sondern bei unterschiedlichen Suchbegriffen auf mehreren relevanten Internetseiten auf unterschiedlichen Suchbegriffsebenen, eben mehrdimensional. Und es führt dazu, dass eine Organisation durch Kooperationen breit angelegte Verknüpfungen zu sich schafft, ohne von einem Anbieter, auch nicht von Google , allein abhängig zu sein - eben rüttelfest.
  • Main Point: Oracle offers a complete, open, enterprise-grade Enterprise 2.0 solution including Oracle WebCenter Suite, Oracle WebCenter Services (social computing) and Oracle Content Management Script: Oracle offers a complete Enterprise 2.0 solution, including Oracle WebCenter Suite, Oracle WebCenter Services (social computing services) and Oracle Content Management. Using Oracle’s E2.0 solutions, users can create dynamic enterprise portals such as intranets and extranets. WebCenter Spaces allow you to create individual, team and organizational work environments to connect people and content. Personalized dashboards let users monitor performance. Composite applications and rich enterprise application are the next wave in enterprise application development and deliver multichannel-capable applications with desktop quality, highly interactive user experiences that are preintegated to enterprise class server technology. Collaborative applications integrate E2.0 with business processes such as accounts payable. And multi-channel access provides Office integration for content and mobile access through the iPhone. The integration infrastructure provides the layer of integration for applications, systems and data sources. This layer includes things like Secure Enterprise Search, web services, adapters, content, Identity Management for security and SOA &amp; BPM that allow you to integrate with multiple systems and repositories. Through that integration layer, you’re able to provide E2.0 capabilities in third party systems such as Microsoft SharePoint and Office, IBM Lotus Notes and Documentum. CRM systems integrate with Siebel applications and content can be stored and access through ERP systems like Ebusiness Suite, JDEdwards and PeopleSoft. We also integrate with legacy applications such as SAP and other homegrown apps. BI can be surfaced through the Hyperion integration and data can come from multiple sources such as Oracle database, MySQL or DB2. All of this combined technology from Oracle provides a unified, scalable E2.0 platform for the modern enterprise. -- ADDITIONAL NOTES -- Oracle WebCenter Suite weaves business processes, enterprise applications, structured and unstructured content, communication, social computing services, and business intelligence into the fabric of the enterprise to create next-generation online work environments. Built upon a complete, open, and manageable enterprise portal platform, its integrated capabilities allow companies to create the composite applications, portals, and dynamic communities that spur employee productivity, innovation, and competitive advantage. Allowing employees to connect, share data, and communicate spurs innovation and productivity. The secure social computing and personal productivity services in Oracle WebCenter Services—such as linking, tagging, recent activities, Real Simple Syndication (RSS) feeds, wikis, blogs, social networking, discussions, instant messaging, and presence—optimize connections between people, information, and applications and yield new business insight. The other product that makes up Oracle’s Enterprise 2.0 offering is Oracle Enterprise Content Management. This product contains 3 components, and Universal Content Management provides the content platform to store documents, create web sites, manage documents throughout their lifecycle, and also manage multi-media files including pictures and video. Oracle Imaging &amp; Process Management provides document capture and imaging capabilities, enabling organizations capture and extract data from documents, provide a digital representation of the document in a viewer, allowing the users to annotate on the image – apply a stick note or redact information, for example – and then automatically route the document associated with a transaction to an approver. Oracle Universal Records Management helps organizations retain the document they have within their organization. It is able to manage both electronic and physical document records, and place holds, or dispositions on the records and makes them eligible for discovery. The combination of these offerings allows you to integrate Enterprise 2.0 capabilities throughout all Oracle Technology, enable Oracle Applications with Enterprise 2.0 and deliver the most complete, enterprise-grade platform for Enterprise 2.0.
  • Oracle WebCenter Solutions

    1. 1. Oracle WebCenter User Experience im Zeitalter der Digital Natives Reiner Ernst, Sales Director WebCenter Solutions Oracle WebCenter
    2. 2. Oracle Fusion Middleware Mobile Web Social User & Customer Experience Business Processes Business Intelligence Service Integration Application Server Foundation Enterprise Management Development Tools Content Management Data Integration Identity Management & Security
    3. 3. Technologische Basis für die Oracle Fusion Apps auch auf dem Frontend Role & Business Context Business Intelligence integrated Process Integration Apps Integration Easy To Configure WebCenter based UI Social Networking Integrated
    4. 4. Enterprise 2.0 ist ein Konzept Oracle WebCenter ist Oracle´s Lösungsplattform
    5. 5. WebCenter Platform & Suite vs. Individual Capabilities Portlets & Components WCM WebCenter Suite+ Publishing WEM Content Integration Composite Web Apps Mash-ups Gadgets Targeting Analytics B2B / B2E True ECM Portals Who are the users ? What is the business objective? How do requirements map to Platforms & IT Strategy? B2C Records Management Roles & Context WCM WebCenter Sites WebCenter Content WebCenter Portal DAM .com sites Commerce Business Processes Business Content ?
    6. 6. “ Best-of-Breed” Beispiele vs. Plattform Integration EMC Documentum Microsoft Sharepoint Integration Coremedia SAP Portal Integration Adobe Day IBM WebSphere Portal Liferay OpenText Lifelink IBM Filenet Alfresco Typo3 Drupal et al. OpenText (Red Dot, Vignette, ?) Betriebs- kosten ? Integrationskosten ? KnowHow & Skills ? TCO ? Frameworks & APIs ? Single Content Repository Multi-Channel Publishing Content Aggregation & Syndication Navigation, Layout, Design, etc. Enterprise Search Personalization, Web Analytics
    7. 7. WebCenter Suite – Analyst View WebCenter Sites WebCenter Suite+ WebCenter Content WebCenter Portal Gartner Magic Quadrant for Web Content Management (November 2011) Gartner Magic Quadrant for Horizontal Portals (October 2011) Gartner Magic Quadrant for Enterprise Content Management (Oktober 2011)
    8. 8. WebCenter Social Networking Geschäftsrelevant für Business Communities Integration Sozialer Medien Ad-Hoc Zusammen-arbeit Formelle und informelle Organisations-strukturen Communities, etc. Relevante Aktivitäten auf einen Blick
    9. 9. Oracle WebCenter User & Customer Experience Platform Oracle WebCenter Oracle WebCenter Sites Oracle Fusion Middleware Integration Infrastructure Enterprise Search Web Services Business Adapters Content Adapters SOA & BPM Oracle WebCenter Portal Third Party Repositories CRM ERP Third Party Applications BI Data Sources Enterprise Portals Team Spaces Dashboards Composite Apps & RIA Collaborative Applications Mobile Devices Oracle WebCenter Content Identity Management Oracle WebCenter Social
    10. 10. Oracle WebCenter Mobile Strategy WebCenter Ecosystem <ul><li>WebCenter Mobile Capabilities </li></ul><ul><li>Dynamic templates for Mobile Portals </li></ul><ul><li>Content Management for Mobile Websites </li></ul><ul><li>ADF Mobile for Hybrid Mobile Apps </li></ul><ul><li>WebCenter REST Framework for Native Apps </li></ul><ul><li>WebCenter OOTB Native App for iOS </li></ul>
    11. 11. Oracle WebCenter Kundenbeispiele <ul><li>Vereinheitlicht, hochintegriert und dennoch offen </li></ul><ul><li>Zuverlässigkeit, Skalierbarkeit und Performance </li></ul><ul><li>Volle Integration in Oracle Fusion Middleware (SOA, BPM, IDM, BI, etc.) und Exalogic </li></ul><ul><li>Volle Integration in Oracle Anwendungen und offen für Anwendungen von Drittherstellern (SAP, etc.) </li></ul>WebCenter Suite+ WebCenter Content WebCenter Portal WebCenter Sites Oracle WebCenter Oracle Fusion Middleware Oracle WebCenter
    12. 12. Oracle WebCenter im Internet Oracle WebCenter Website http:// www.oracle.com/webcenter Oracle WebCenter on Twitter: http:// twitter.com/#!/oraclewebcenter Facebook: http:// www.facebook.com/webcenter Oracle’s WebCenter BLOG: http:// blogs.oracle.com/webcenter Oracle WebCenter on LinkedIn: http:// linkd.in/webcenter_linkedin WebCenter Videos on Oracle Medianetwork: http://medianetwork.oracle.com/media/categories/middleware/821483307001
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