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Representation
Representation
Representation
Representation
Representation
Representation
Representation
Representation
Representation
Representation
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Representation

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An Introduction to the concept of Representation in Media Studies

An Introduction to the concept of Representation in Media Studies

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  • 1. REPRESENTATION (TV DRAMA)
  • 2. REPRESENTATION
    • Representation – How groups, individuals, institutions or social changes are portrayed through the media; how they are re - presented .
    • The way someone or something is represented is not necessarily reality .
    • For example you may feel the representation of your academic performance in your last report does not reflect reality . Although I would beg to differ!! Representations can often be subjective rather than objective and are constructed.
  • 3. REPRESENTATION Reality The real world Mediation The process of producing the media text. Representation The text itself. A ‘representation’ of the real world.
  • 4. REPRESENTATION
    • Key points to consider in terms of representation
    • What is being represented ?
    • How is it being represented ?
    • Who is responsible for the representation ?
    • How can the representation be interpreted?
    • You will need to consider the above in discussing representation in TV Drama.
  • 5. STEREOTYPES
    • Stereotyping is an important concept in terms of representation.
    • Stereotypes act as a short hand by which we can more easily understand a representation.
    • Activity: Write a list of things you associate with ‘New York’. Then do the same for ‘Students’
    • Compare your list with a neighbour. Your list will almost certainly contain some ‘stereotypical’ assumptions.
    • Stereotypes are assumptions that have reached some form of consensus amongst a particular social group or culture
    • Stereotypes can be misleading but people often assume that stereotypes are automatically false. This is not necessarily the case!!
  • 6. MISCONCEPTIONS ABOUT STEREOTYPING (TESSA PERKINS)
    • That stereotypes are always false (it has been argued that they sometimes contain an element of ‘truth’ although ‘truth’ is always incredibly difficult to establish)
    • That they are about other people
    • That they only concern minority or oppressed groups
    • That they are simple
    • That they are rigid and do not change
    • That people either accept or reject stereotypes
    • The way in which stereotypes emerge is a complex process and can vary according to different cultures and social groups.
    • Stereotypes are ‘ socially constructed ’ and exist as ‘ myths ’ (see handout on Barthes and ‘myth’) and are neither ‘true’ nor ‘false’ but simply a reflection of dominant ideologies.
    • Stereotypes can be. reinforced challenged or even constructed by the media through representation
  • 7. ACTIVITY : COMPILE A LIST OF WHAT YOU CONSIDER TO BE STEREOTYPICAL ASSUMPTIONS ACCORDING TO GENDER
    • Male
    • Female
  • 8. THE ‘DUMB BLONDE’ STEREOTYPE
    • A common gender stereotype is that of the ‘dumb’ blonde.
    • Gillian Swanson has described the elements of this stereotype as follows:
    • ‘ strange’ logic
    • innocence and naivety
    • manipulativeness
    • humour
    • a body that is emphasised
    • a childlike nature
    • adult ‘knowingness’ and seductiveness
  • 9. THE ‘MACHO MAN’ STEREOTYPE
    • Another common gender stereotype is that of the ‘macho’ man.
    • Nick Lacey has described the elements of this stereotype as follows:
    • physical strength
    • below average intelligence
    • ‘ neanderthal’ attitude towards women
    • conservative political views
    • sexually attractive
    • As you may have noticed there are some contradictory elements to both these stereotypes.
    • What are they and what does this indicate?
  • 10. ACTIVITY :. HOW IS ______REPRESENTED IN THE SEQUENCE FROM ______ ? TO WHAT EXTENT ARE THESE REPRESENTATIONS STEREOTYPICAL?

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