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Media language lesson
Media language lesson
Media language lesson
Media language lesson
Media language lesson
Media language lesson
Media language lesson
Media language lesson
Media language lesson
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Media language lesson

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I did not create all of this myself - thank you to the creator of the ppt. that was uploaded to the TES.

I did not create all of this myself - thank you to the creator of the ppt. that was uploaded to the TES.

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  • 1. Media Language<br />The way in which a text is constructed to create meaning for a reader or viewer of the text<br />
  • 2. You need to be able to:<br />Read the denotative and connotative levels of meaning within a PRINT & MOVING IMAGE media text.<br />Use and understand the key terms used in the analysis of media language (Denotation, Connotation, Signifier & Signified).<br />Write a coherent analysis of the symbolic codes within your poster, magazine cover or teaser trailer.<br />
  • 3. KEY TERM: Semiotics<br />Definition: The study of SIGNS<br />(& the role of signs in social life)<br />Examines how symbolic, written and technical signs construct meaning<br />Looks at how meaning is made and understood<br />
  • 4. Analysing Media Texts: A Framework<br />
  • 5. Saussure (1974)<br />The Sign = signifier + signified<br />What other words have you used before that could replace the words signify and signified with?<br />Pierce<br />
  • 6. Signs can be polysemic (have many possible meanings) <br />So, how do we know which meaning to read?<br />Or, to put it another way, why do viewers interpret certain meanings over others?<br />
  • 7. SIGNIFIER: Water/Ocean Wave<br />SIGNIFIES:<br />Wild, Stormy, Natural, Earthly<br />SIGNIFIER: <br />Facial Expression/Body Language<br />SIGNIFIES:<br />Ecstatic, pleasure lost in ecstacy, laid back, inviting<br />SIGNIFIER: <br />Mans Naked Torso<br />SIGNIFIES:<br />Natural, angelic, pure, toned, ideal, masculine, adonis<br />SIGNIFIER: Words ‘Cool Water’<br />SIGNIFIES:<br />Refreshing, different,<br />SIGNIFIER: Droplets on Bottle<br />SIGNIFIES:<br />Cool, chilled appearance, almost drinkable<br />SIGNIFIER: Calligraphy Style Font<br />SIGNIFIES:<br />Classic, timeless, expensive tastes<br />
  • 8. SIGNIFIER: Blonde Hair<br />Signifies:<br />Ideal Woman, Innocence, Looks ‘gold’<br />SIGNIFIER: Jewellery<br />Signifies:<br />Extravagance, Excess, Glamour, Decedance<br />SIGNIFIER: Font<br />Signifies:<br />Dior Logo, Brand Name, Designer<br />SIGNIFIER: Word ‘Love’<br />Signifies:<br />Passion, Excitement, Lust <br />SIGNIFIER: Colour Gold<br />Signifies:<br />Luxury, Riches, Expense, Success, Shimmering<br />SIGNIFIER: Perfume Bottle<br />Signifies: Looks Jewel-like, Buried Treasure<br />
  • 9. Now analyse your own work in relation to media language<br />Deconstruct your poster or magazine cover to identify the signifiers and signified – add labels to the image like the advert examples.<br />Write a paragraph about your product summarising the denotative and connotative levels.<br />

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