Media language lesson
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Media language lesson

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I did not create all of this myself - thank you to the creator of the ppt. that was uploaded to the TES.

I did not create all of this myself - thank you to the creator of the ppt. that was uploaded to the TES.

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Media language lesson Media language lesson Presentation Transcript

  • Media Language
    The way in which a text is constructed to create meaning for a reader or viewer of the text
  • You need to be able to:
    Read the denotative and connotative levels of meaning within a PRINT & MOVING IMAGE media text.
    Use and understand the key terms used in the analysis of media language (Denotation, Connotation, Signifier & Signified).
    Write a coherent analysis of the symbolic codes within your poster, magazine cover or teaser trailer.
  • KEY TERM: Semiotics
    Definition: The study of SIGNS
    (& the role of signs in social life)
    Examines how symbolic, written and technical signs construct meaning
    Looks at how meaning is made and understood
  • Analysing Media Texts: A Framework
  • Saussure (1974)
    The Sign = signifier + signified
    What other words have you used before that could replace the words signify and signified with?
    Pierce
  • Signs can be polysemic (have many possible meanings)
    So, how do we know which meaning to read?
    Or, to put it another way, why do viewers interpret certain meanings over others?
  • SIGNIFIER: Water/Ocean Wave
    SIGNIFIES:
    Wild, Stormy, Natural, Earthly
    SIGNIFIER:
    Facial Expression/Body Language
    SIGNIFIES:
    Ecstatic, pleasure lost in ecstacy, laid back, inviting
    SIGNIFIER:
    Mans Naked Torso
    SIGNIFIES:
    Natural, angelic, pure, toned, ideal, masculine, adonis
    SIGNIFIER: Words ‘Cool Water’
    SIGNIFIES:
    Refreshing, different,
    SIGNIFIER: Droplets on Bottle
    SIGNIFIES:
    Cool, chilled appearance, almost drinkable
    SIGNIFIER: Calligraphy Style Font
    SIGNIFIES:
    Classic, timeless, expensive tastes
  • SIGNIFIER: Blonde Hair
    Signifies:
    Ideal Woman, Innocence, Looks ‘gold’
    SIGNIFIER: Jewellery
    Signifies:
    Extravagance, Excess, Glamour, Decedance
    SIGNIFIER: Font
    Signifies:
    Dior Logo, Brand Name, Designer
    SIGNIFIER: Word ‘Love’
    Signifies:
    Passion, Excitement, Lust
    SIGNIFIER: Colour Gold
    Signifies:
    Luxury, Riches, Expense, Success, Shimmering
    SIGNIFIER: Perfume Bottle
    Signifies: Looks Jewel-like, Buried Treasure
  • Now analyse your own work in relation to media language
    Deconstruct your poster or magazine cover to identify the signifiers and signified – add labels to the image like the advert examples.
    Write a paragraph about your product summarising the denotative and connotative levels.