“ The Good, the Bad, and the Ugly.” July 8, 2010 Reims 2010 Karel Cassimon Michelle Farhat Arturo Enrique Jasso Garduno Kate Mulcahy Tim Reidel Ecosultants, Inc.
CSR vs. Corporate Sustainability
CSR – is “the commitment of business to contribute to sustainable economic development, working with employees, their families, the local community and society at large to improve their quality of life.”
“ For the business enterprise, sustainable development means adopting strategies and activities that meet the needs of the enterprise and its stakeholders today while protecting, sustaining and enhancing the human and natural resources that will be needed in the future.”
Spotting the difference Depletes non-renewable resources at rates that do not exceed the rate of development of renewable substitutes Exploits renewable resources at rates that do not exceed the ability of the ecosystem to regenerate these resources Limits resource use to rates that allow waste to be absorbed by the ecosystem Business as usual Social responsibility Corporate sustainability Corporate social responsibility
The Good Bullfrog Power
100% Green and Renewable Power End to End Solution New Technology
The Bad City of Ottawa
City charged over raw sewage spill By The Ottawa Citizen August 1, 2008 Environmentally Friendly? Accountable? Who is tracking this?
The Ugly Firestone Tires
Profit Before People
FIRESTONE DUMPS TOXIC CHEMICALS ON THE COMMUNITY
Thank You! Karel Cassimon Michelle Farhat Arturo Enrique Jasso Garduno Kate Mulcahy Tim Reidel Ecosultants, Inc.